Click here for a larger picture

Ever wondered if something could be done about the large, black expanse of nothingness of a resting TV? Well, Sony has and the results are stunning! Thanks to Picture Frame Mode, the KDL-40W4000 can be used as a 40" HD digital photo frame when not "in use" - simply upload digital photos via the USB port. It certainly beats the usual 7" or 10" designs into a cocked hat and happens to double as a first class TV!

At the heart of this Full HD Sony LCD TV is a group of picture enhancements that make for class-leading vision. As you'd expect, the Sony features a 1080p, 6.2 Mega Pixel resolution screen with 24p True Cinema - for picture scanning as smooth as the movies. A 10 bit panel with Live Colour Creation and XV colour makes for brilliant realism. Little needs to be said about BRAVIA as its reputation for vivid colour, low noise and smooth motion precedes it. The BRAVIA ENGINE 2 featured here offers Advanced Contrast Enhancer (ACE) for stunningly realistic results and a contrast ratio of 33, 000:1.

From the company that brought you Blu-ray, you can not only expect the best picture compatibility but also the right selection of sockets to connect it all up. Clearly, Sony understands HDTV, which is why the new 1080P Sony LCD features a trio of HDMI sockets. Two of the sockets are mounted at the rear of the TV, while the other is side-mounted for easy access - ideal for plugging in an HD camcorder.

Although no match for a separate home cinema system, the KDL-40W4000 provides a comprehensive audio system. Virtual Dolby surround combines with BBE ViVA sound technology to create an enveloping sound quality.

Sony have long been known for their slick style, and the KDL40W4000 is no exception. Featuring a new "Midnight Sky" finish and styled with a few bold lines, the KDL40-W4000 is likely to look just as good in ten years time as it does now.

For a TV that entertains 24/7, whether on or off, the Sony KDL40W4000 makes a compelling case for itself.