Sony BRAVIA XR50X90JU is rated out of 5 by 32.
Sony BRAVIA XR50X90JU
50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD
- 50" Inch
- 4K Ultra HD
- Full Specifications
£1,099 Was £1,249 from 20/04/21 to 14/07/21
£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 30.09.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.Vibrant sound and vision make the Sony BRAVIA XR-50X90JU a true class-leader.
Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.
Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.
New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.
Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.
Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.
*ALLM and VRR due later in the year via firmware update.
Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.
LED Full Array
Yes - Full Array
3840 x 2160
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
4K Ultra HD
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
4 (HDCP 2.2 - 4)
Yes (HDMI 2.1 x 2)
USB Video Playback
Energy Efficiency Rating
Power Consumption - Standby
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1225 x 782 x 141
Wall Mount Required
VESA - 200 x 200
13.5/14.1 (Without/With Stand)
Yes - Fixed
Rated 5 out of 5 by Nipper1965 from fantastic television enhances everything Had to upgrade to compensate for my Xbox and wow what a product just have to get everything catered to my needs which is easy
Date published: 2021-09-06
Rated 5 out of 5 by ThomThom80 from Plug and play Easy to use and connect various inputs. Picture improved from last years model. Not a fan of fake surround sound in general but it does make a good effort. Works seamlessly with PS4, can’t comment on PS5 as can’t get hold of one…The only thing that lets it down is the android software load time which is slower than last years model but hopefully this will improve via updates.
Date published: 2021-09-06
Rated 5 out of 5 by Johny Varghese from Mr I bought Sony tv because good quality and good service
Date published: 2021-09-04
Rated 5 out of 5 by Catto from V good Bought a month ago very pleased but paper booklet manual would make it a lot better to use
Date published: 2021-08-31
Rated 5 out of 5 by Jack Torrance from Superb picture and great sound too! I bought this TV because I've been very happy with Sony products and this TV has HDMI 2.1 (120Hz, ideal for linking with a PS5). The setup was very straightforward and the fact that I can use Freeview, FreeSat and Virgin (using a VM box) means that I have so many options when it comes to viewing. The picture is so crisp and the sound is great and easily configured for different material. My teenage daughter has given it her seal of approval. Dad is cool again! What's not to like!!
Date published: 2021-08-22
Rated 4 out of 5 by MJJ1 from Great TV Have had the TV for just over a week, replacing a previous Sony TV (a KD55A1, three years old). Really impressed with the progress made from old to new unit. Moving to a Google TV is a definite improvement. The sound, picture (definition and brightness) is a marked improvement.
Date published: 2021-08-21
Rated 5 out of 5 by kevinkernow from Ultra HD Quality Nice size screen for the room size I've been happy with Sony products for years Vivid colour and good sound. This TV somewhat justifies a Sky package for supreme viewing ability.
Date published: 2021-08-19
Rated 5 out of 5 by Gorleston from Excellent Picture quality is excellent Google tv very good, easy to use, and fast Sound is far better than previous (Sony) tv Not the cheapest, but quality is more than worth the price.
Date published: 2021-08-13