Sony BRAVIA KD49X7052PBU (Black) 49 inch 4K Ultra HD HDR Smart TV LED Freeview Play

Sony BRAVIA KD49X7052PBU (Black)

49 inch 4K Ultra HD HDR Smart TV LED Freeview Play

In stock
£50 or £100 OFF selected Sony soundbars & subs or £30 OFF a Sony UBPX800 MK2 Blu-ray player with this TV!
£519 RRP £649

SAVE

£130

Whether your movie watching, gaming or just catching up on TV, the Sony BRAVIA KD-49X7052PBU delivers the sharpest images.

Superb colour from Triluminos display with 4K X-Reality Pro
Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade perfectly reproduced. Thanks to Sony's 4K X-Reality Pro technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR brings out the detail
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49 inch TV is compatible with a wide range of HDR movies, games and TV.

Smooth motion with Motionflow XR100Hz
Fitted with Sony’s Motionflow XR 100Hz, the Sony KD-49X7052PBU provides smooth motion for clearer, steadier images. Whether you're watching a fast-moving action movie or sports event, this Sony 49” TV remains firmly tied to the action.

Smart TV
Featuring built-in Wi-Fi as well as an Ethernet connection, it's easy to connect the KD49X7052PBU to your home network. Once connected you can enjoy a wide range of Smart functions, including accessing web apps. Featuring popular apps such as Britbox, Prime Video, Netflix and YouTube, you don’t need to go anywhere else for your favourite TV entertainment.

Freeview Play for easy access to catch-up TV
This Sony also features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).

Record digital TV with USB HDD REC
This flexible Sony TV comes with a handy USB interface. The USB sockets not only playback media but also let you connect a USB device to use as a PVR (Personal Video Recorder). USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Classic, Sony style
Featuring a slimline, aluminium-look, black bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also incorporate handy cable management channels.

The perfect Smart TV for smaller spaces, the Sony KD49X7052PBU delivers a rewarding viewing experience.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
£50 or £100 OFF selected Sony soundbars & subs or £30 OFF a Sony UBPX800 MK2 Sony Blu-ray player when bought with this TV! Click here to view the eligible models. Offer available from the vast majority of our stores by appointment, all stores by phone & video call, from our telesales team, or online, ends 30.06.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Whether your movie watching, gaming or just catching up on TV, the Sony BRAVIA KD-49X7052PBU delivers the sharpest images.

Superb colour from Triluminos display with 4K X-Reality Pro
Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade perfectly reproduced. Thanks to Sony's 4K X-Reality Pro technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR brings out the detail
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49 inch TV is compatible with a wide range of HDR movies, games and TV.

Smooth motion with Motionflow XR100Hz
Fitted with Sony’s Motionflow XR 100Hz, the Sony KD-49X7052PBU provides smooth motion for clearer, steadier images. Whether you're watching a fast-moving action movie or sports event, this Sony 49” TV remains firmly tied to the action.

Smart TV
Featuring built-in Wi-Fi as well as an Ethernet connection, it's easy to connect the KD49X7052PBU to your home network. Once connected you can enjoy a wide range of Smart functions, including accessing web apps. Featuring popular apps such as Britbox, Prime Video, Netflix and YouTube, you don’t need to go anywhere else for your favourite TV entertainment.

Freeview Play for easy access to catch-up TV
This Sony also features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).

Record digital TV with USB HDD REC
This flexible Sony TV comes with a handy USB interface. The USB sockets not only playback media but also let you connect a USB device to use as a PVR (Personal Video Recorder). USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Classic, Sony style
Featuring a slimline, aluminium-look, black bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also incorporate handy cable management channels.

The perfect Smart TV for smaller spaces, the Sony KD49X7052PBU delivers a rewarding viewing experience.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Brand Sony
Colour Black
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Screen Size (measured diagonally in inches) 49
Motion Processing Motionflow XR100Hz
LED Backlight LED - Edge
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1188 x 776 x 141
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 554
Panel Bit Depth NA
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser No
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV No
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Technology led
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 11.9/12.4 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 3_HDCP2_2_3
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 702 x 286
Energy - kWh/1000h 72
Energy - HDR kWh/1000h 84
Energy - HDR rating G
Energy - Label Rating G
Rated 4 out of 5 by from an excelent tv very good picture and sound the television is well worth the money am very pleased with the product it does all that is required although there is one problem for some reason it would seem that it is not compatable with disney plus in that i cannot download the app into the apps already on the tv.
Date published: 2021-04-01
Rated 5 out of 5 by from Fantastic picture quality Very pleased with this Sony TV so glad It looks and sounds amaz
Date published: 2021-03-31
Rated 4 out of 5 by from Great TV Does what it says on the tin. No problems with it.
Date published: 2021-03-30
Rated 3 out of 5 by from Nice picture but frustrating interface Had the TV now for 4 months and overall whilst we are happy with it, I would definitely recommend others to buy a new model with a better operating system. The operating system is incredibly frustrating. It is slow to react and lags before doing what you've pressed. It's very difficult to change source when you're in certain apps, you have to keep coming to the home page. You also cannot always change the picture setting easily when watching via the apps (iplayer or netflix) you have to trick it into bringing up the source list to then be able to access the main menu and change the picture settings. Overall the picture is great but I would not recommend this tv to someone to buy now and i wish I had chosen a new model.
Date published: 2021-03-29
Rated 5 out of 5 by from Brilliant picture I bought it two weeks ago and love the Sony tv, awsome picture
Date published: 2021-03-28
Rated 5 out of 5 by from Best TV I’ve purchased Really pleased - excellent picture quality and slim profile looks really good in a small room.
Date published: 2021-03-27
Rated 5 out of 5 by from Great product and price I brought this 2 weeks ago and I really happy With service, delivery and product
Date published: 2021-03-26
Rated 4 out of 5 by from Good Good tv like Sony products, would recommend to others
Date published: 2021-03-26
Rated 5 out of 5 by from Good Televison Typically Sony - a good quality product at a fair price......
Date published: 2021-03-26
Rated 5 out of 5 by from great choice bought this sony as i was pleased with my other model that too was a bravia larger tv and shows up more detail, picture and sound excellent , cant fault it. good buy!.
Date published: 2021-03-25
Rated 2 out of 5 by from Generally picture ok, but overall very average tv I have had this tv 2 weeks and not overly impressed with it to be honest. The YouTube app only worked intermittently, the TV guide takes too long to appear, Freeview takes at least 8 seconds to loadchanging channels takes 2 seconds which is too long also. Come on Sony, up your game please. Not a happy Sony customer here.
Date published: 2021-03-25
Rated 4 out of 5 by from Top Quality TV About as good as a picture gets. 4K fantastic, sound really good. One problem I have encountered is that the TV sometimes switches itself off then back on when searching through Netflix.
Date published: 2021-03-24
Rated 5 out of 5 by from Our best Sony TV yet! We are so pleased we decided to update our television. This Sony TV is the best yet! The picture is fabulous with clear definition, excellent depth of colours and very little border. It was easy to get started and the TV is so light and easy to move.
Date published: 2021-03-23
Rated 5 out of 5 by from Good product I like the TV, works great and very fast. Easy to install. The delivery was great.
Date published: 2021-03-23
Rated 3 out of 5 by from Disappointed Bought this in late 2020 and it doesnt have Google Play so cant download apps eg Now TV. You claim all Sony Bravias made in 2020 can download apps but this one cant. Feeling mislead.
Date published: 2021-03-22
Rated 5 out of 5 by from Should have bought a Sony in the first place :) This 43" Bravia was the 4th television which I've purchased in an 8-month period, having had to return the other 3 due to various problems which could not be fixed; kind of odd, since all other TVs were from well-known brands as well. The build looks and feels sturdy, no wobbly supports or screws which chew up the thread. Image is very clear with sharp edges, which adds much to your viewing experience whether you're watching a film or playing a console game. Sound is also clear. There are multiple applications available, although adding more is not possible. The remote control operation is easy and makes sense, although the central control buttons could use a bit if extra space to prevent pressing more than 1 button at a time or the wrong button altogether. Having said that, the TV responds to the remote immediately with no delay, even when quickly browsing through the EPG. I've connected an external SSD to the dedicated recording USB port and have configured it for the TV with minimum effort, although this is probably not required very often because of the Freeview Play option. This model is slightly pricier compared to similar models from other brands, although not by much, but is well worth the extra. This was a good choice; my only regret is not going for Sony in the first place.
Date published: 2021-03-22
Rated 3 out of 5 by from Great picture but glitchy operating system The TV itself is fine. We have it set up with Sony soundbar and sub, so sound decent, too. We have a separate satellite digibox, which feeds into hdmi 3 via the soundbar, and a chromecast in hdmi 2. The tv is connected via WiFi, although it takes quite a while to connect after being switched on. The remote is awful, and much worse than the 10 year old Samsung it replaced. The centre ‘ok’ button is too small and each time you press it you accidentally press one of the adjacent buttons. Sound keeps switching off when watching something online on the TV - we have to switch ‘input’ back to TV every 15mins. Switching between ‘home’ (i.e. Netflix, iPlayer etc and hdmi 2/3 is fiddly and annoying. It just isn’t user-friendly or smoothly thought out from a user’s perspective.
Date published: 2021-03-21
Rated 5 out of 5 by from This product is worth for the price. I bought this TV over a month ago and I'm pretty satisfied with so far. It has beautiful pictures, the sound is clear and nice. In my opinion, it is worth for the price. I can only highly recommend this product.
Date published: 2021-03-21
Rated 5 out of 5 by from Sony LED TV purchase My purchase of this item was made so much easier due to the excellent customer service I received from the Richer Sounds staff member. There was no pressure to purchase and the advice I was given was informative and very helpful. The TV was delivered to me the very next day and I had regular tracker updates prior to delivery. I would not hesitate to purchase from Richer Sounds in the future.
Date published: 2021-03-19
Rated 4 out of 5 by from great telly - poor instructions great telly - poor instructions which is a real pity
Date published: 2021-03-18
Rated 5 out of 5 by from Nice and compact Bought a month ago partner very happy very sharp picture and easy to control
Date published: 2021-03-17
Rated 5 out of 5 by from Super slim, fabulous picture, wall mounted, super. Redoing our lounge, ultra cool style, and the Sony Bravia is really fitting in with the new decor.
Date published: 2021-03-15
Rated 5 out of 5 by from Luminosissimo E'Veramente spettacolare per colori, luce e sonoro.
Date published: 2021-03-15
Rated 5 out of 5 by from Excellent picture Bought this tv a month ago great picture and so easy to set up and use
Date published: 2021-03-15
Rated 5 out of 5 by from Simplicity I purchased the Sony KD-65X7053 as my main TV as I always have Sony due to there simplicity to set up and value for money
Date published: 2021-03-15
Rated 5 out of 5 by from Bravo Bravia! I decided on the Sony for the quality and reliability of the Bravia brand plus previous experience with Sony products. Of course there are other makes that are equally as good re- Samsung and LG. The range of features and benefits within this television is also the attraction. The vivid 4K picture quality is impressive as well as the sound. Movies and gaming on the PS4 is spectacular! Easy to set up, thin design and the cable tidy is a good idea. The X70 range is good value for money for Sony products.
Date published: 2021-03-14
Rated 3 out of 5 by from Great picture but the built quality & remote poor Sony delivery excellent picture quality. The sound is pretty good also but not that great and would recommend a sound bar. The big let down is the back panel is very flimsy, cheaply made and would worry me it fell. The remote is very bulky and square, not an elegant design. The apps on the smart system is missing classics like Disney which means I have to use my Amazon Streaming Stick. There appears to be no way to download other apps on the software. This is a a major let down.
Date published: 2021-03-14
Rated 5 out of 5 by from Quality Quality picture,brilliant for watching the sport.Its so good you can even smell the grass
Date published: 2021-03-12
Rated 5 out of 5 by from Great looking TV Once again I purchased a Sony Bravia, the picture quality is great from watching films to soaps and nature programmes just takes you into the action.
Date published: 2021-03-12
Rated 1 out of 5 by from NO AppleTV+ or Disney Always had Sony's. Great quality. But did ask if I could download App for Disney+ and AppleTV+ - in these trying times you kind of need access to all streaming options. Wish I had been told nearly impossible to get these channels on this model as not Android. Kind of wonder what is the point of this kind of TV? Disappointed from London.
Date published: 2021-03-12
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£519 RRP £649

SAVE

£130

Sony BRAVIA KD49X7052PBU (Black) is rated 4.6 out of 5 by 334.
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6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?