Sony BRAVIA KD49X7052PBU (Black) 49 inch 4K Ultra HD HDR Smart TV LED Freeview Play

Sony BRAVIA KD49X7052PBU (Black)

49 inch 4K Ultra HD HDR Smart TV LED Freeview Play

Out of stock
£549 RRP £649

SAVE

£100

Whether your movie watching, gaming or just catching up on TV, the Sony BRAVIA KD-49X7052PBU delivers the sharpest images.

Superb colour from Triluminos display with 4K X-Reality Pro
Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade perfectly reproduced. Thanks to Sony's 4K X-Reality Pro technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR brings out the detail
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49 inch TV is compatible with a wide range of HDR movies, games and TV.

Smooth motion with Motionflow XR100Hz
Fitted with Sony’s Motionflow XR 100Hz, the Sony KD-49X7052PBU provides smooth motion for clearer, steadier images. Whether you're watching a fast-moving action movie or sports event, this Sony 49” TV remains firmly tied to the action.

Smart TV
Featuring built-in Wi-Fi as well as an Ethernet connection, it's easy to connect the KD49X7052PBU to your home network. Once connected you can enjoy a wide range of Smart functions, including accessing web apps. Featuring popular apps such as Britbox, Prime Video, Netflix and YouTube, you don’t need to go anywhere else for your favourite TV entertainment.

Freeview Play for easy access to catch-up TV
This Sony also features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).

Record digital TV with USB HDD REC
This flexible Sony TV comes with a handy USB interface. The USB sockets not only playback media but also let you connect a USB device to use as a PVR (Personal Video Recorder). USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Classic, Sony style
Featuring a slimline, aluminium-look, black bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also incorporate handy cable management channels.

The perfect Smart TV for smaller spaces, the Sony KD49X7052PBU delivers a rewarding viewing experience.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
Due to manufacturing and supply chain issues caused by the Coronavirus pandemic, this TV is temporarily short on stock. Our team is on hand to discuss alternatives or take your details and call you when it’s back in. Click here for contact details.
Whether your movie watching, gaming or just catching up on TV, the Sony BRAVIA KD-49X7052PBU delivers the sharpest images.

Superb colour from Triluminos display with 4K X-Reality Pro
Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade perfectly reproduced. Thanks to Sony's 4K X-Reality Pro technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR brings out the detail
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49 inch TV is compatible with a wide range of HDR movies, games and TV.

Smooth motion with Motionflow XR100Hz
Fitted with Sony’s Motionflow XR 100Hz, the Sony KD-49X7052PBU provides smooth motion for clearer, steadier images. Whether you're watching a fast-moving action movie or sports event, this Sony 49” TV remains firmly tied to the action.

Smart TV
Featuring built-in Wi-Fi as well as an Ethernet connection, it's easy to connect the KD49X7052PBU to your home network. Once connected you can enjoy a wide range of Smart functions, including accessing web apps. Featuring popular apps such as Britbox, Prime Video, Netflix and YouTube, you don’t need to go anywhere else for your favourite TV entertainment.

Freeview Play for easy access to catch-up TV
This Sony also features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).

Record digital TV with USB HDD REC
This flexible Sony TV comes with a handy USB interface. The USB sockets not only playback media but also let you connect a USB device to use as a PVR (Personal Video Recorder). USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Classic, Sony style
Featuring a slimline, aluminium-look, black bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also incorporate handy cable management channels.

The perfect Smart TV for smaller spaces, the Sony KD49X7052PBU delivers a rewarding viewing experience.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Brand Sony
Colour Black
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Screen Size (measured diagonally in inches) 49
Motion Processing Motionflow XR100Hz
LED Backlight LED - Edge
Power Consumption- Normal Use 75
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Energy Efficiency Rating A
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1188 x 776 x 141
Netflix 4K Streaming Yes
Power Consumption - Annual 110
Maximum Stand Width (mm) 554
Panel Bit Depth NA
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser No
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV No
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 11.9/12.4 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 3_HDCP2_2_3
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 702 x 286
Rated 5 out of 5 by from Great TV for the Home Cinema experience This 65 inch TV is great for the Home Cinema experience. The picture quality is superb. I would recommend it.
Date published: 2021-01-03
Rated 4 out of 5 by from New Bravia Had this about a month now, and the only real fault was some lagging when watching high speed images. Contacted Sony support, they were great and think we have sorted it with a software update. Can’t really complain otherwise, colours are really good. Only gave it 4 stars as I’m not 100% sure the lagging issue is fixed. I will still keep the tv anyway.!
Date published: 2021-01-03
Rated 5 out of 5 by from BRILLIANT SONY TV BRILLANT PICTURE CRYSTALL CLEAR . NATURAL COLOURS, AMAZING SOUND,
Date published: 2021-01-02
Rated 5 out of 5 by from Easy setup, user friendly Great picture had to get another support as new legs hang off tv unit but cheaper than buying a new cabinet
Date published: 2020-12-31
Rated 4 out of 5 by from Good picture Recent buy for Christmas. Easy to set up. Pleased with the picture. Sound not as easy to adjust.but also got sound bar. Annoying when changing input as menu is t on screen ling
Date published: 2020-12-31
Rated 5 out of 5 by from Richer Sounds Service Second To None & A Great TV Lovely TV, excellent value for money (with Richer Sounds 6 yr G'tee). Picture quality great, can't speak for sound as used through sound bar/base. Easy to set up and only slight gripe is getting full functionality from the remote control, which is a little quirky (might be my lack of common sense, who knows)!
Date published: 2020-12-29
Rated 4 out of 5 by from Great tv, poor packaging Great tv, fantastic picture colours are spot on, slim design looks great , very easy to set up , loads of features some of which I still haven’t used. Sadly the packaging wasnt eco friendly, large blocks of polystyrene and single use plastic bags. Should have been recycled cardboard.
Date published: 2020-12-29
Rated 3 out of 5 by from Very good - almost! Very good picture and sound quality. Home screen is very badly designed which, when coupled with the poorly designed handset, makes navigating difficult. It is not possible to pair the handset with a Humax Freesat box and so controling both with two handsets is wearisome - not to mention the 3rd handset for the sound bar!. The instruction manual is useless .
Date published: 2020-12-28
Rated 5 out of 5 by from Excellent Product Had 40" Sony Bravia for approx. 10 years which was still operational and produced an excellent picture.Decided to purchase a smart TV and considering the quality and service we had from previous one was not a difficult decision to buy an other Sony Bravia. Quality / reliability and features are excellent.
Date published: 2020-12-27
Rated 5 out of 5 by from Clear crisp picture Bought about a month ago. Lovely crisp clear picture. Easy set up and navigation of menu etc
Date published: 2020-12-27
Rated 5 out of 5 by from Simple to use! Very pleased with ease of assembly and setup. Great picture and plenty of apps providing on demand services.
Date published: 2020-12-27
Rated 5 out of 5 by from Great help Being recently retired I was wanting some trustworthy advice on replacing my 20 year old Sony WiFi and a TV with something more up to date yet not too expensive. I was impressed with the advice I received which allowed me to keep my old Sony speakers, connecting them to a new Maraniz CD player with optical fibre connection from the new Sony Bravia TV to allow Wonderful sound quality for all we see and hear. Richer Sounds have been so helpful and the pricing was cheaper than the leading high street store I was previously considering. Well done and a privilege to recommend Richer Sounds.
Date published: 2020-12-26
Rated 5 out of 5 by from sony bravia tv Looked to up grade my TV , Sony Bravia was a good buy. Picture quality is excellent ,Sound also very good a great looking TV. Would recomend this product.
Date published: 2020-12-26
Rated 5 out of 5 by from Quality of the product Bought the tv a couple of weeks ago I am very impressed with the quality and ease of set up
Date published: 2020-12-25
Rated 5 out of 5 by from Excellent 4K TV with service to match Richer Sounds deserve all the business they get - great product, 6 year guarantees (beating John Lewis), unbelievable service from people who care and great comms to let me know about my order and delivery.
Date published: 2020-12-25
Rated 5 out of 5 by from Great features I bought this a month ago and am so happy with the sharpness
Date published: 2020-12-25
Rated 5 out of 5 by from Excellent TV Bought this TV for one of my IT customers so my reputation on the line. Superb picture good sound intuitive software. And a 6 year warranty from RS with excellent service
Date published: 2020-12-24
Rated 3 out of 5 by from NOT WHAT I EXPECTED I BOUGHT THIS PRODUCT LAST WEEK AND I AM FINDING TUNING COULD HAVE BEEN BETTER COMPARED TO OTHER TVs I HAVE HAD
Date published: 2020-12-21
Rated 4 out of 5 by from Typical good product from Sony Lovely sharp picture. Good colour. Sound could be better, I use a sound bar for better performance. Had to reset the TV because the netflix disappeared on the home screen.
Date published: 2020-12-20
Rated 3 out of 5 by from Pretty good, but ... Pleased with picture quality but disappointed that sound quality is not an improvement on the 15 year old set it replaced. Other criticism is of the handset which causes frustration every time I use it. Feels flimsy and Is awkward to use.
Date published: 2020-12-20
Rated 5 out of 5 by from Easy set up Recent purchase and very pleased, great picture , it has replaced a very old Sony which was trouble free for years, very Easy to set up and that’s with a Sony sound bar, fantastic sound when combined , great looking ,
Date published: 2020-12-20
Rated 4 out of 5 by from Does what it says on the tin TV , functions as per spec but no new features e.g. voice activation.
Date published: 2020-12-19
Rated 4 out of 5 by from Good quality picture easy set up Really pleased with the TV only reason for the 4 rather than 5 star rating was two fold. Firstly the feet/legs are quite wide meaning you need a wider than standard tv base. It would have been handy to have that dimension when buying. Secondly the problems we have had with connecting to our Sonos sound bar. It worked with our old Sony but are struggling to set up with this one.
Date published: 2020-12-18
Rated 4 out of 5 by from Standard features, good sound and picture. Have since found same size branded TV's on better offers. Handset buttons stiff and already worried they won't last the warranty period
Date published: 2020-12-18
Rated 3 out of 5 by from My first smart TV with great expectations I bought my first smart TV with great expectations from my favourite brand Sony. But it is not upto the mark to my expectations. Apps response when operated through remote seems late responding. Disappointed that my iPhone can’t be connected to TV except for just photos displayed through Photo Sharing plus. Also, the LED quality doesn’t seem to be greater than my previous Sony LCD TV. My usual expectation with Sony is about its durability, which I believe to be satisfied in coming years.
Date published: 2020-12-17
Rated 4 out of 5 by from Great tv experience This is the latest Sony model we have purchased in a long line of Sony models. All have been great tv's. The quality of the picture is superb. Whilst we are very satisfied with the Tv itself, If I could offer one improvement idea it would be to revert to the swivel stand of our previous model
Date published: 2020-12-16
Rated 4 out of 5 by from Great picture, irritating expansion clicking sound I bought this model in October 2020. As previous owners of Sony Bravia, I stuck with what I was happy with. My only criticism is that this model has a very irritating intermittent clicking noise which apparently is inherent with this model and Sony do not recognise it as a fault. Drives my wife nuts thinking it is going to explode!
Date published: 2020-12-15
Rated 5 out of 5 by from Love it Our first smart telly - i-Player here we come! It was a bit of a nightmare connecting it to our rather elderly DVD player but some excellent advise from a chap in our local market resulted in a Scart to HDMI converter and Roberta is your aunt.
Date published: 2020-12-15
Rated 3 out of 5 by from Still not fully setup! As this TV is only a few weeks old I an still setting up the features. The main problem I have now is getting it to recognise the Video recorder that works on a USB drive, it will just not see it at all. Perhaps you could give me some pointers? Have hasd to reset the tv 3 times now and still it will not see the USB drive, and in resetting it looses all Internet logins and TV channels so one has to start from fresh. A real pain!
Date published: 2020-12-13
Rated 5 out of 5 by from Sony tv so far so go So far so good very pleased so far fed up trying to fill this in
Date published: 2020-12-12
  • y_2021, m_1, d_15, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_248
  • loc_en_GB, sid_SONY-KD49X7052PBU, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 149.64ms
  • REVIEWS, PRODUCT
£549 RRP £649

SAVE

£100

Sony BRAVIA KD49X7052PBU (Black) is rated 4.6 out of 5 by 248.
  • y_2021, m_1, d_15, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_248
  • loc_en_GB, sid_SONY-KD49X7052PBU, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 8.69ms
  • REVIEWS, PRODUCT
Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
• In-store appointments/demos
• Video calls
• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?