Sony BRAVIA XR50X90JU 50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD

Sony BRAVIA XR50X90JU

50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD

In stock
Incredible offers on this TV!
Get £100 OFF marked price!
£1,099 Were £1,249 from 20/04/21 to 14/07/21.

SAVE

£150

Vibrant sound and vision make the Sony BRAVIA XR-50X90JU a true class-leader.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

Incredible offers on this TV!


OFFER 1
Get £100 OFF marked price using voucher RSTV100. Available from our stores, from our telesales team, or online, ends 23:59 27.07.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher code offer.


OFFER 2
Claim a £50 PlayStation Store voucher with this TV. Offer available from all stores by phone & video call, from telesales or online. Valid until 23:59 31.07.21, or while stocks last. MySony account and proof of purchase are required to make a claim. Claims must be made by 31.08.21. Click here for further Ts&Cs. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher offer.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Vibrant sound and vision make the Sony BRAVIA XR-50X90JU a true class-leader.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.
Brand Sony
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 13.5/14.1 (Without/With Stand)
Component No
DLNA Compliant Yes
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Screen Size (measured diagonally in inches) 50
LED Backlight LED Full Array
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Local Dimming Yes - Full Array
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1225 x 782 x 141
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 665
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners Yes
HDMI 2.0 Yes (HDMI 2.1 x 2)
Screen Technology led
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 100Hz/120Hz
Dimensions excluding stand WxHxD (mm) 1119 x 649 x 70
Dimensions including stand WxHxD (mm) 1119 x 715 x 286
Energy - kWh/1000h 85
Energy - HDR rating G
Energy - HDR kWh/1000h 121
Energy - Label Rating G
Rated 5 out of 5 by from Great!! Lovely product. Easy to install loads of features great apps
Date published: 2021-07-20
Rated 5 out of 5 by from X90j bravia XR Got this TV, month ago. It is flawless, picture quality is amazing colours and deep blacks are on another scale. Connections is straightforward to use and set up. The walk through to help set up is a piece of genius. Sound quality is fantastic. I can't think of a better TV on the market for this size and level of quality.
Date published: 2021-07-19
Rated 4 out of 5 by from lots of buttons to press Its a bit difficult to drive at first and you can easily make a mistake by pressing the wrong button Its a bit inconvenient having a seperate remote controller for the sub woofer. Other than these observations its seems to be a very good television
Date published: 2021-07-19
Rated 5 out of 5 by from Great I bay this 3 weeks ago , that’s is good thing what I do
Date published: 2021-07-19
Rated 5 out of 5 by from A fantastic Home Theatre experience Really loved the enhanced 4K movie experience with this TV, my family is enjoying to the max, highly recommend for a family to have that brilliant watching experience.
Date published: 2021-07-17
Rated 1 out of 5 by from Very bad blurring The picture is fine for example when the news is on but there is bad blurring for live sport......the main reason i bought it.
Date published: 2021-07-04
Rated 4 out of 5 by from Fantastic image quality, options and settings It looks great and is the perfect fit for my TV unit. The picture quality is light years ahead of the 5-6 year old 4K LG unit it replaced. It’s almost as if 4K has been reinvented in the time since I bought the last TV. The biggest downside is the minimal number of HDMI2.1 sockets! Having only two of the latest sockets means having to chose what to leave in the standard 2 ports, and at the price paid for the unit, that shouldn’t be necessary. The other less important issue, is the lack of decent Audio from the unit! If I didn’t have already have a receiver, I’d have been mighty disappointed with output. Perhaps it’s the reason why - in the UK at least - many outlets are throwing in a 2.1 sound bar for free …don’t miss out on that deal even if, like me, you already have an A\V receiver! Mine went to another TV in the house and has worked wonders to improve the acoustics in that room. On the whole, I’m very happy with the TV thus far.
Date published: 2021-06-29
Rated 4 out of 5 by from Impressive features. [This review was collected as part of a promotion.] We've had this TV for a couple of weeks now and am genuinely impressed with the apps. The fact that the home page has everything from Netflix, prime, Disney + and Now TV all in one place makes it easy to browse content and the Bravia core app was an unexpected surprise (free for a year with this model) and has all Sony movies to stream with an unparalleled selection of 4K content and even has a rotten tomatoes rating. Picture quality is what you expect from a Sony TV, absolutely superb with seamless movement even around fast moving objects. The Google voice search is a real time saver, just say what you're looking for and it's printed along the top of the screen screen so you know you've been understood and almost instantly a selection of ways to watch what you've asked for is displayed on screen, you just pick how to watch it. There's so many features I haven't been able to try them all yet but will look into getting a compatible sound bar to take advantage of the Dolby Atmos enabled sound built-in. Would definitely recommend this TV.
Date published: 2021-06-29
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£1,099 Were £1,249 from 20/04/21 to 14/07/21.

SAVE

£150

Sony BRAVIA XR50X90JU is rated 4.4 out of 5 by 17.
  • y_2021, m_7, d_25, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.18
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_17
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  • REVIEWS, PRODUCT
Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
• In-store appointments/demos
• Video calls
• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?