Get a top brand, 4K HDR TV for the price of an ordinary one, with the super value LG 43UM7400PLB.
Get the very best picture with 4K Active HDR
Every scene is optimised with 4K Active HDR. This means stunning detail and contrast with each and every scene. The LG includes multi-HDR format support, including HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.Power at its core - Quad Core processor
At the heart of this LG is a powerful and precise quad core processor that makes the most of UHD 4K signals. Reducing noise and pushing the colour contrast, the processor makes UHD 4K even better. Thanks to LG's 4K Resolution Upscaler, even standard FHD signals can be upscaled to near 4K clarity and detail - giving your Blu-rays a new lease of life.Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 43 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (coming later this year) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.webOS - the critics' choice
Widely acclaimed as one of the best smart TV interfaces, LG's latest webOS operating system is more refined than ever. WebOS uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image.All your favourite apps
The LG 43UM7400PLB comes packed with useful apps that look great on the big screen. Netflix 4K is covered. There’s also Amazon with UHD HDR and YouTube in 4K. The main channels are all covered, plus there’s access to Now TV and the Sky Store. You also get easy access to music sites like Spotify and Napster plus social sites Facebook and Twitter.Optional smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Purchase LG’s optional Magic Remote (cost option) and get even more from this LG Smart TV. Press the optional remote’s dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.Freeview Play makes catch-up TV easy
Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the Internet and you're good to go.
The ideal 4K HDR TV for smaller spaces, the LG 43UM7400PLB delivers smarter TV for less.