LG 50UP77006LB

LG 50UP77006LB is rated 4.5 out of 5 by 38.
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LG 50UP77006LB

50 inch 4K Ultra HD HDR Smart LED TV Freeview Play Freesat
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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

Superior picture quality meets smarter tech, with the LG 50UP77006LB.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode on this LG 50 inch TV. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Superior picture for all – wide viewing angle
Featuring an IPS 4K panel, this LG 50” TV offers 100% colour accuracy, even from a 60-degree angle. This means everyone in the room gets to see the immersive picture, with life-like realism. True Colour Accuracy takes this realism to the next level, delivering sharper, richer and more natural colour.

HDR gives stunning detail
This LG includes support for HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is seen as the standard for transmitting 4K signals.

AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The Quad-core processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.

Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.

Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.

The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG LED TV and quickly access the entertainment you’re looking for.

See the clearer picture, with the LG 50UP77006LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Direct
Pixel Resolution
3840 x 2160
HDR Formats
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Gesture Control
Yes (Magic Remote)
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
TV Catch Up
Freeview Play
Voice Activated TV
ARC - Audio Return Channel
Digital Audio Output
Yes - Optical
DLNA Compliant
2 (HDCP2.2 - 2)
HDMI 2.0
Analogue Tuner
TV Tuner
Freesat, Freeview
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1121 x 651 x 57
Dimensions including stand WxHxD
1121 x 713 x 231
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1215 x 775 x 152
VESA Fittings
200 x 200
Wall Mount Required
VESA - 200 x 200
Weight (KG)
11.7/11.9 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 4 out of 5 by from Great TV, Missing Screws TV was setup fine as it was mounted on the wall. Did not come with one of the pack of screws listed in the package contents.
Date published: 2022-04-18
Rated 5 out of 5 by from lg tv 3rd lg tv i've purchased ...love them ..thank you richer sounds outstanding service yet again
Date published: 2022-04-11
Rated 4 out of 5 by from Good value and service I bought this TV as part of the LG sale event. Felix was very helpful and the order and discount went through smoothly. The TV is very good quality with excellent features.
Date published: 2022-04-11
Rated 5 out of 5 by from Great Picture I bought this tv online, made a small fopar with the order, emailed Richer Sounds, they quickly sorted the error, tv was delivered when they said it would be,i've only had it a couple of days but can already tell i should have bought it ages ago the picture quality is great, also very easy to set up and watch,
Date published: 2022-04-06
Rated 4 out of 5 by from good sound and picture Bought four days ago best viewing ever. Very good service
Date published: 2022-04-03
Rated 5 out of 5 by from LG TV Bought the tv from Richer sounds , customer service are top notch
Date published: 2022-03-20
Rated 5 out of 5 by from Great sound great picture quality Purchased two weeks ago great choice, correct size
Date published: 2022-03-12
Rated 4 out of 5 by from Excellent delivery service and great price Great price and superb delivery service (unlike the usual 'chuck it and run merchants'). TV works fine, but lacks an instruction manual, you get only the usual 'don't stick your finger in the hole', 'you can use this bag to suffocate children' and 'don't drop the box on your foot' nonsense. The website manual is not model specific and not a lot of help. I would have given a 5 star rating if a decent manual was included
Date published: 2022-02-21
Rated 5 out of 5 by from Great TV Good features, great price, picture and sound quality great and very prompt delivery from RicherSounds. My only minor issue is that I would have preferred a printed manual.
Date published: 2022-01-30
Rated 2 out of 5 by from Not what I expected Got this last week and since purchace I have had issues with the sound and my sound bar I am totaly unable to get the lip syncing and the sound from the on board speakers is deadly
Date published: 2022-01-19
Rated 5 out of 5 by from Fantastic service From Customer services tele sales to deliver could not fault Very happy with my purchase Thank you
Date published: 2022-01-17
Rated 5 out of 5 by from Superb picture and features I was going to buy another tv but was persuaded that this one was better. Glad I did - it’s excellent - great picture - smart remote good sound - although I have a surround system I was quite impressed by the tv speakers.
Date published: 2022-01-13
Rated 4 out of 5 by from Got it all Thank you for this aTv. My kind ds and wife adore it
Date published: 2022-01-08
Rated 5 out of 5 by from Excellent 4K TV Excellent 4K TV. very vivid colours and picture quality
Date published: 2021-12-31
Rated 5 out of 5 by from Huge clear screen with awesome online facilities. Needed a new TV before Xmas and Richer Sounds had the best Six year warranty deal.
Date published: 2021-12-26
Rated 5 out of 5 by from Life's Good Have favoured LG for a while now having had a few sets for the household & very happy with the quality for the value this one being no exception. Good service from Richersounds as always.
Date published: 2021-12-21
Rated 5 out of 5 by from LG Tv. Bought this tv 2 weeks ago and very happy with it. Wouldn’t have chosen it but Chris at Richer Sounds Liverpool was very helpful in me choosing it.
Date published: 2021-12-15
Rated 5 out of 5 by from Great company This is the third tv we have bought from this company and the service is first class. The prices are competitive and the guarantee of 6 years is excellent.
Date published: 2021-12-06
Rated 5 out of 5 by from Great pictures and soond Had the tv two weeks now couldn’t be more happy excellent product
Date published: 2021-11-26
Rated 5 out of 5 by from Another TV Purchase for Holiday Let Apartments Great efficient service again by Richer Sounds! Their website is very intuitive and easy to use and the after-sales support is simply great!!
Date published: 2021-11-14
Rated 5 out of 5 by from Amazing picture and great sound I’ve had the TV a week which was easy to set up. Everything about the TV is amazing. Great value for money
Date published: 2021-11-06
Rated 5 out of 5 by from Not had it long but have no complaints I'm no expert, but I wouldn't expect any aficionado to buy a TV at this price, but for it's price I have no issues. Picture is good for the price but like a lot of things, it will depend on the quality of the source (standard or HD channel, DVD or Blu-ray player, etc.). Sound is reasonable but if you have expectations of cinema sound, you'd need a sound bar or the like. Only thing I can think to mention is that you don't get a manual other than a simple assembly guide as like, my partners car, the manual is accessed within the product.
Date published: 2021-11-01
Rated 3 out of 5 by from Reasonably good I have used LG products for many years and have always been satisfied with their performance. This TV however took a lot of initial setting up, it's certainly not switch on and go. I'm still tweaking the settings four days in, although I think I now have a satisfactory calibration. The on screen antenna TV guide is very poor. For some reason LG are using a light grey background with tiny white font and there's no way to change it. Not good if you have poor eyesight. On the plus side, I like it that all apps are together and there's no need for set top boxes.
Date published: 2021-10-27
Rated 5 out of 5 by from good quality good no nonsense service, hence would always buy from them again.
Date published: 2021-10-22
Rated 4 out of 5 by from Great TV for a large room Relatively simple to set up although my eye/hand coordination needs training with the magic remote. Sound is a bit cinematic. Easy to attach to a stand ( not the little legs provided). Good value for money.
Date published: 2021-10-15
Rated 5 out of 5 by from Great picture and easy to set up. Had for a few weeks so far and very happy. Excellent service backed up with superb guarantee from Richer Sounds.
Date published: 2021-10-05
Rated 1 out of 5 by from dont buy if you have an av amp Tv works fine however if you have an av amp connected then it wont display the setup menus, usb menus and internet radio menus as they display at low resolution.
Date published: 2021-09-20
Rated 5 out of 5 by from Great price and nice picture Really happy with the TV, good features, reasonable price and great picture. Perfect fit in our living room.
Date published: 2021-09-14
Rated 5 out of 5 by from great sound, excellent picture, great features I brought this couple of weeks ago, and this this amazing. it has everything that you need with great 4K UHD. the smart aspect of the tv is brilliant and it is easy to operate. cannot say much more! Thank you Richer sounds for recommending this tv! its brilliant.
Date published: 2021-09-12
Rated 5 out of 5 by from Great service and knowledgeable staff Got myself a smart tv with everything I wanted on it and delivery was fast,offered a newer grade tv for the same price
Date published: 2021-09-06
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  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.32
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_38
  • loc_en_GB, sid_LG-50UP77006LB, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
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  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.