Sign in or sign up to see our HUGE VIP savings!
Sign in or sign up for FREE to access HUGE VIP exclusive savings live on our website!
Stores
Store Finder 51 stores nationwide Join VIP Club Sign In
My Basket

Free delivery to most of GB mainland

on all purchases over £50

Next working day delivery, or pick a delivery day

Nominated day delivery Mon - Sat.

Click & Collect

From any of our stores with next working day from your local store.

6 Year Guarantees available

on a wide range of products for our VIP Club members.

Lowest Price Guaranteed!

Ts&Cs apply. Must be brand new, in stock & with a similar guarantee. Click here.

Expert Advice

by appointment, phone & video call

Free delivery to most of GB

On all purchases over £50. Exclusions apply.
Next working day delivery, or pick a delivery day
(optional Mon - Sat).
Trustpilot

Rated Excellent

LG 55UP77006LB is rated 4.6 out of 5 by 30.
  • y_2022, m_6, d_27, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.32
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_30
  • loc_en_GB, sid_LG-55UP77006LB, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 21.19ms
  • REVIEWS, PRODUCT

LG 55UP77006LB

55 inch 4K Ultra HD HDR Smart LED TV Freeview Play Freesat
Extra 10% SAVING on all LG TVs for a limited period. Click here.
£389
Order In-store
Screen Size:
43" 50" 55" 65" 75"
Asset 2
Flexible in-store & telesales payment options to suit you. Available on purchases over £500. Find out more
Order with your local store
  • Call to order from your local store

Use our Store Finder to find your local store. Please call ahead to check stock.

Asset 2
Flexible in-store & telesales payment options to suit you. Available on purchases over £500. Find out more
Order with your local store
  • In-Store Exclusive - product is in limited supply, which is why it's exclusive to our in-store customers only.

Use our Store Finder to find your local store and call to check availability.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)
Extra 10% SAVING on all LG TVs for a limited period. Please use voucher code LGTV10 at checkout for an extra 10% SAVING on the marked price. Click here to view the range. Offer available from our stores, our telesales team, and online, until 23:59 05.07.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

With its detailed picture, crisp sound and top tech, the LG 55UP77006LB makes a classic all-rounder.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode on this LG 55 inch TV. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Superior picture for all – wide viewing angle
Featuring an IPS 4K panel, this LG 55” TV offers 100% colour accuracy, even from a 60-degree angle. This means everyone in the room gets to see the immersive picture, with life-like realism. True Colour Accuracy takes this realism to the next level, delivering sharper, richer and more natural colour.

HDR gives stunning detail
This LG includes support for HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is seen as the standard for transmitting 4K signals.

AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The Quad-core processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.

Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.

Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.

The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG LED TV and quickly access the entertainment you’re looking for.

Enjoy the latest smart tech, for less, with the LG 55UP77006LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Print all features Download user manual
Screen
Screen Size
55"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Direct
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
50Hz
Panel Frequency
50Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes (Magic Remote)
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
2 (HDCP2.2 - 2)
HDMI 2.0
Yes
USB
1
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
85
Energy - HDR rating
G
Energy - HDR kWh/1000h
109
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1235 x 715 x 58
Dimensions including stand WxHxD
1235 x 776 x 231
Maximum Stand Width (mm)
991
Outer Box Dimensions WxHxD
1360 x 810 x 162
Wall Mount Required
VESA - 300 x 300
Weight
Weight (KG)
14/14.2 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Rated 5 out of 5 by from Good tv Needed to replace my old LG after it suffered a screen failure. As happy with the previous LG model, wanted something similar and the 55UP77 looked the best option in my price range. Good picture, better than average sound, and good operating system.
Date published: 2022-06-20
Rated 5 out of 5 by from Incredible value for money. I thought it was going to be another couple of years before I could afford a decent size 4k TV, but this beauty came in at £350 and it's just unbeatable for that price imho. Can't fault Richer Sound's service and free delivery included and the 6 year guarantee means there's a good chance this TV could outlast me!
Date published: 2022-06-19
Rated 5 out of 5 by from LG 55inch 4K TV Yeah…you could go to certain other stores and the staff at those stores will just read off the card in front of the tv…you can read that fir yourself. The TV I bought was suggested to me by staff who really knew their onions and give you the very finest advice. The TV I purchased is as spot on as you can possibly get for under £400…truly fabulous picture with pretty damned good sound as well which is usually an afterthought. Set up was simple and intuitive and took no time at all. Stick a 6 years guarantee on top and I defy anyone to get better…marvellous.
Date published: 2022-06-07
Rated 4 out of 5 by from Great tv with good sound I bought LG 55inch, it was a good buy, good picture quality with great sound quality
Date published: 2022-06-03
Rated 5 out of 5 by from AMAZING! We bought it in January 2022… the image is amazing and sound is wow! We love LG channels, so much fun. Thanks LG.
Date published: 2022-05-22
Rated 5 out of 5 by from Great looking and sounding TV. Bought over the phone. Very quick and efficient service.
Date published: 2022-05-20
Rated 5 out of 5 by from Great picture, good sound quality Easy to set up. Great picture and really good sound quality to.
Date published: 2022-04-24
Rated 5 out of 5 by from Fantastic TV I purchased the TV earlier this month and its the best TV I have ever had. A++++
Date published: 2022-04-21
  • y_2022, m_6, d_27, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.32
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_30
  • loc_en_GB, sid_LG-55UP77006LB, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 15.57ms
  • REVIEWS, PRODUCT
  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

Pay in 3 interest-free payments so you can spread the cost. No fees.

  • Add item(s) to your cart
  • Go to checkout and choose Klarna 
  • Enter your debit or credit card information.
  • To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.