LG OLED77B16LA is rated 4.7 out of 5 by 60.
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77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play Freesat
£2,089 Our price history: £2,299 from 31/03/22 to 16/05/22
Screen Size:
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.

Get a HALF PRICE LG SN11RG soundbar & sub, SAVING £750, HALF PRICE LG SN9YG soundbar & sub SAVING £400, or LG SP8YA soundbar & sub, SAVING £350, when bought with this TV. Click the model number to view the package. Offer available from our stores, our telesales team, or online, until 31.12.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household. Not in conjunction with any other offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

A large, 77 inch screen meets the ultimate screen technology – OLED – to make a class-leading TV; the LG OLED77B16LA.

SELF-LIT OLED – the ultimate picture technology
Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Power at its core – Alpha 7 Gen 4 processor
This LG 77 inch TV uses a new, more powerful processor for optimised sound and vision. The Alpha 7 Gen 4 processor features deep-learning algorithms that analyse and then optimise content. Whether you’re watching a movie or sport, TV or gaming, the processor adapts the sound and vison, automatically.

Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Game Optimiser with HFR, VRR and ALLM for a gaming advantage
Game Optimiser utilises a dedicated gaming menu, letting you select and control specific gaming features, such as Reduce Blue Light, Prevent Input Delay, VRR and AMD FreeSync. Equipped with an HDMI 2.1 interface, this LG TV gets the very best from your choice of gaming source. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED77B16LA delivers a smooth, well-balanced sound.

Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.

Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.

The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Make every movie night magic, with the stunning LG OLED77B16LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion Pro
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, Dolby Vision IQ, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
40Hz - 120Hz
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Gesture Control
Yes (Magic Remote)
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Yes - a7 Gen 4
Smartphone control
TV Catch Up
Freeview Play
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (2 x HDMI 2.1)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1723 x 993 x 55
Dimensions including stand WxHxD
1723 x 1043 x 270
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1895 x 1130 x 285
Wall Mount Required
VESA - 400 x 200
Weight (KG)
26.7/30 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 5 out of 5 by from Stunning tv Bought this for our new house and wanted a large premium tv without spending silly money
Date published: 2022-04-29
Rated 4 out of 5 by from Amazing Picture Quality I’ve had the TV a month now and overall I’m extremely satisfied. Picture quality is fantastic as are the features and apps. However, there are few couple of things that let it down a Tony bit: 1. The height of the TV when using the stand on a TV cabinet is fairly low. This means of using any of LG’s sound bars placed directly in front of the screen the remote sensor is blocked which affects use of remote. 2. As an avid extreme sports fan, LG does not support the Red Bull TV app. This means you need to connect a device that does, or use the web browser. The in built web browser or Chrome app times out a lot with messages “not enough memory” and freezes meaning you have reset your session and try find where you got to with viewing 3. Previous smart TV’s would arrange apps in order of frequency of use/last used. So if you use an app that’s buried away, you have to navigate to it each time you use it. Other than that, it’s all good and decent value for money. However, these 3 points is why I could only give it 4/5 stars
Date published: 2022-04-25
Rated 5 out of 5 by from Pure quality The only problem with this TV is WebOS system which has a lot of lags. Maybe because of optimisation or system requirements which doesn't fit for this operation system. Everything else is on the peak of quality !
Date published: 2022-04-19
Rated 3 out of 5 by from Great tv, spoilt by spyware and advertising Moved up from the oled55c6v, to this. The picture is awesome and although not as bright is a real performer. However, you cannot delete some apps and the amount of spyware is phenomenal. The last update turned on all the opt outs I disabled even though it did not ask. Rukuten tv, their sponsored app keeps reinstalling. Eventually I had to block all 13 non-required IP addresses. This is very much their tv, not yours
Date published: 2022-04-02
Rated 3 out of 5 by from Good product - two disadvantages for everyday use. No screensaver or control over the Gallery app! When your sat box will turn off at night or other image source, the TV turns on gallery app automatically and your room, depending on the displayed subject, is completely lit up. It's like turning on a light at night, definitely you will wake up. No one button on remonte control to change dispaly mode. quick/mennu
Date published: 2022-03-23
Rated 5 out of 5 by from Stunning What more can I say !! The difference over our old lg is amazing
Date published: 2022-02-04
Rated 5 out of 5 by from OLED TV [This review was collected as part of a promotion.] We had received our amazing LG Tv some days before Christmas, we wrapped up and....then we decide to unwrapped...haha...we couldn't wait until the 25th, instead, we open it and watch our first movie that same night. The colors and the sound are really good. Our children love the new TV especially to play together splitting the huge screen. It was very easy to make all the connections and we have the LG app on our mobile.
Date published: 2022-02-02
Rated 4 out of 5 by from Still a lot to learn [This review was collected as part of a promotion.] There wasn't actually anything g wrong with my old TV orher that that it was about 15 years old! Nevertheless, when the opportunity to get a brand new OLED TV came up I couldn't resist. The technology is light years of a difference from my old TV. I've had it for a month now and still haven't quite mastered the picture settings. Quite intense it has a kind of Americsn soap opera fake look where it smooths everything and just doesn't look right but I'll get there eventually! The picture is so vivid compared to my old TV and the sound us great once you get used to the levels (similar to the picture issue!) One thing I do have to point out is that the round button on the remote control can be tricky to use if you have long nails! Not a disaster though. Really great TV for the price and I would recommend.
Date published: 2022-01-31
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
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