77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play Freesat
- 77" Inch
- 4K Ultra HD
- Full Specifications
To get the most out of this product we recommend our expert design and installation service. Find out more.
Get £300 cashback with this TV via redemption. See here for further Ts&Cs and to make a claim. Offer available from our stores, from our telesales team or online. Valid until 01.06.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.Enjoy the full richness and sensational contrast of OLED, on a bigger screen, with the LG OLED77B26LA.
SELF-LIT OLED – the ultimate picture technology
Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that this LG 77 inch TV delivers 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.
Powerful processing, made better – Alpha 7 Gen 5
Now in its fifth generation, LG’s powerful Alpha 7 processor continues to deliver optimum sound and vision. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing is more advanced than ever.
Now with AI Picture/Sound Pro for professional sound and vision
Previously only available on higher models, AI Picture Pro and AI Sound Pro are now standard on the OLED77B26LA. AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.
Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.
HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.
See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Made for gaming – with Game Optimiser and more
The improved Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. There are now five game genre presets, including a new one for sports games. Equipped with 48Gbps HDMI 2.1 sockets*, this LG TV is designed to get the very best from today’s, and future, games consoles. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
*2 of the 4 HDMI sockets are HDMI 2.1.
Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in speaker system and punchy amp, the OLED77B26LA delivers a smooth, well-balanced sound.
Welcome home, with LG webOS 22 – the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to set the standard. The latest webOS 22 offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists.
Magic Remote for easy control
LG’s Magic Remote has always led the field for simple, gesture control. As well as this, the remote features direct keys for popular streaming services Netflix, Amazon Prime Video, Disney + and Rakuten TV. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.
The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
Experience more from your movies, gaming and TV, with the LG OLED77B26LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Yes - OLED pixel
3840 x 2160
Dolby Vision, Dolby Vision IQ, HDR10, HLG
Panel Bit Depth
Panel Bit Depth
40Hz - 120Hz
4K Ultra HD
Full Web Browser
Yes (Magic Remote)
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Yes - a7 Gen 5
TV Catch Up
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
Yes (2 x HDMI 2.1)
USB Video Playback
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1723 x 992 x 55.3
Dimensions including stand WxHxD
1723 x 1043 x 270
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1895 x 1130 x 285
Wall Mount Required
VESA - 400 x 200
26.7/30 (Without/With Stand)
Yes - Fixed