LG OLED77B36LA

Buy online/in-store/Telesales
£2,299 Our price history: £2,499 from 17/01/24 to 03/04/24
Buy online/in-store/Telesales
LG OLED77B36LA is rated 5.0 out of 5 by 1.
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LG OLED77B36LA

77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play Freesat
£2,299 Our price history: £2,499 from 17/01/24 to 03/04/24
SAVE£200
Buy online/in-store/Telesales
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Interest-Bearing Credit

Maximum flexibility, up to 48 months & huge borrowing potential, up to £25,000 - 14.9% APR

No deposit required, spread the cost over 12, 18, 24, 36 or 48 months on purchases from £250 to £25,000. Start paying for your goods from the first month and pay the same amount every month with a standard interest rate charge. 14.9% APR representative.

Buy now pay later

Spread the cost on purchases over £1000 - 19.9% APR

No deposit required up front, pay the balance in full before the end of the 6-month period and there is no interest to pay whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you do not repay the loan in full in the deferment period, you will then make regular monthly repayments including interest, which is charged for the full loan period, including the ‘buy now, pay later' deferral period - 19.9% APR representative.

Interest Free Credit

Available on selected products, call your local store or telesales for more details

No deposit required, spread the cost over a maximum of 12 months on selected products. Start paying for your goods from the first month and pay the same amount every month. 0% APR representative.

Klarna Payment Badge

Get more time to pay, in-store, online & via Telesales

18+, Ts&Cs apply. Credit subject to status.

0% interest for 4 months on purchases above £99

Available on online purchases only. 18+, Ts&Cs apply. Credit subject to status.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Watch your favourite movies, games and TV burst into life, with the LG OLED77B36LA.

Big screen thrills
What better way to experience your movies, games and TV shows than on a big, 77 inch OLED TV. The LG OLED77B36LA uses self-illuminating pixels for unrivalled clarity and contrast. Game Optimiser pairs with the twin HDMI 2.1 sockets to make this a winning choice for gaming. LG’s award-winning webOS delivers all the catch-up streaming services you could ask for.

SELF-LIT OLED – for the best in consistent colour and contrast
Rather than using a backlight, OLED TVs feature self-illuminating pixels. The SELF-LIT technology means that this LG 77 inch TV delivers 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Powerful processing at its heart – Alpha 7 Gen 6
Now in its sixth generation, LG’s powerful Alpha 7 processor continues to deliver optimum sound and vision. Using AI Picture/Sound Pro technologies, sound and images are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing advances to the next level.

The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED77B36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode – especially on this 77 inch screen. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Optimise the audio with Sound Mode Share
Tapping into the powerful processor, LG’s Sound Mode Share function combines the audio systems from this TV and a compatible LG soundbar. The result is optimised sound with crystal-clear dialogue combined with explosive sound effects and punchy soundtracks.

Enjoy ultimate gaming
More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets*, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

*2 of the 4 HDMI sockets are HDMI 2.1.

Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Scale up your home entertainment, with the LG OLED77B36LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

LG
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
120 Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes - Magic Remote
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
HDMI
4 (HDCP 2.2 - 4)
USB
2
Wi-Fi
Yes
General
Manufacturer's Warranty
1 year
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
131
Energy - HDR rating
G
Energy - HDR kWh/1000h
219
Energy - Label Rating
F
Dimensions
Dimensions excluding stand WxHxD
1723 x 992 x 55
Dimensions including stand WxHxD
1723 x 1043 x 270
Maximum Stand Width (mm)
749
Outer Box Dimensions WxHxD
1879 x 1130 x 285
VESA Fittings
400 x 400
Wall Mount Required
VESA - 400 x 400
Weight
Weight (KG)
26.7/30 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed

Incredible offers on this TV!


OFFER 1
Get the LG Series 6 Bar soundbar and subwoofer worth £399 FREE with this TV! Simply add both items to your basket and use voucher code FREELGSERIES6BAR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 30.04.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.

OFFER 2
Or get a HALF-PRICE LG S95QR Dolby Atmos surround sound system or get a HALF-PRICE LG S80QR Dolby Atmos surround sound system when you buy this TV. Simply add both items to your basket and use voucher code HALFS95QR or HALFS80QR mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23.59 on 30.04.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 2
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD.
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. 
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.


Rated 5 out of 5 by from Worth the cost if you have the room Nice screen though to my eye the colours were a bit garish until I went through the menus and adjusted the settings. I'm not so pleased that I had to create an account to register the warranty, I have enough online accounts already. Even on widescreen films that letterbox the video, the picture height is still enough to see the action clearly, and being OLED the unused area is true black so unobtrusive. We were pleased with our previous 55 and 65 inch LG OLED TVs but each time we updated, the experience has improved. This is now as big as we can go without removing a bookcase.
Date published: 2023-12-07
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.

  • Add item(s) to your cart (up to £1500)
  • Go to checkout and choose Klarna 
  • Enter your debit or credit card information.
  • To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.