77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play Freesat
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Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.Watch your favourite movies, games and TV burst into life, with the LG OLED77B36LA.
Big screen thrills
What better way to experience your movies, games and TV shows than on a big, 77 inch OLED TV. The LG OLED77B36LA uses self-illuminating pixels for unrivalled clarity and contrast. Game Optimiser pairs with the twin HDMI 2.1 sockets to make this a winning choice for gaming. LG’s award-winning webOS delivers all the catch-up streaming services you could ask for.
SELF-LIT OLED – for the best in consistent colour and contrast
Rather than using a backlight, OLED TVs feature self-illuminating pixels. The SELF-LIT technology means that this LG 77 inch TV delivers 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.
Powerful processing at its heart – Alpha 7 Gen 6
Now in its sixth generation, LG’s powerful Alpha 7 processor continues to deliver optimum sound and vision. Using AI Picture/Sound Pro technologies, sound and images are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing advances to the next level.
The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED77B36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.
See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode – especially on this 77 inch screen. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Optimise the audio with Sound Mode Share
Tapping into the powerful processor, LG’s Sound Mode Share function combines the audio systems from this TV and a compatible LG soundbar. The result is optimised sound with crystal-clear dialogue combined with explosive sound effects and punchy soundtracks.
Enjoy ultimate gaming
More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets*, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
*2 of the 4 HDMI sockets are HDMI 2.1.
Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.
The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
Scale up your home entertainment, with the LG OLED77B36LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Yes - OLED pixel
3840 x 2160
Dolby Vision, HDR10, HLG
Panel Bit Depth
Panel Bit Depth
4K Ultra HD
Full Web Browser
Yes - Magic Remote
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
TV Catch Up
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
4 (HDCP 2.2 - 4)
Wi-Fi Built In
USB Video Playback
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1723 x 992 x 55
Dimensions including stand WxHxD
1723 x 1043 x 270
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1879 x 1130 x 285
400 x 400
Wall Mount Required
VESA - 400 x 400
26.7/30 (Without/With Stand)
Yes - Fixed
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
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You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.