LG OLED77C24LA

Buy online/in-store/Telesales
£3,499
Buy online/in-store/Telesales
LG OLED77C24LA is rated 4.9 out of 5 by 392.
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LG OLED77C24LA

77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play Freesat
£3,499
Buy online/in-store/Telesales
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Incredible offers on this TV!


OFFER 1
Get £300 OFF the marked price using voucher RSTV300. Available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher code offer.

OFFER 2
Get a HALF PRICE LG SN7CY, SP8YA, S80QR, or S95QR soundbar with this TV. View these package deals here. Offer available from our stores, telesales team, or online. Valid until 23.59 on 31.08.22, or while stocks last and excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 3
Get a FREE pair of LG FN4 true-wireless in-ear headphones, worth £99 when you buy this TV. Add both products to your basket and enter voucher code FREEFN4 to claim. Click here to see the headphones. Offer available from our stores, from our telesales team, or online, while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Experience the full impact of your movies, games and TV, on the all-new, Evo-enhanced LG OLED77C24LA.

OLED made better by Evo
It’s hard to improve on LG’s stunning OLED panels, but that’s exactly what they’ve done with the OLED Evo. The most significant improvement to OLED since 4K HDR, OLED Evo delivers brighter and more dynamic images through the use of a new luminous element. Detail and clarity are enhanced, pushing this LG 77 inch TV even further ahead of the competition.

SELF-LIT OLED – the ultimate picture technology
Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Alpha 9 Gen 5 processing for improved sound and vision
Now in its fifth generation, LG’s mighty Alpha 9 processor optimises sound and vision for spectacular results. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With enhancements to picture tone-mapping, background enhancement and upscaling, picture processing is more advanced than ever. Virtual sound channel up-mixing increases from 5.1.2 to 7.1.2, giving an even more enveloping sound on the LG OLED77C24LA.

AI Picture/Sound Pro for professional sound and vision
Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.

Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Made for gaming – with Game Optimiser and more
The improved Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. There are now five game genre presets, including a new one for sports games. Equipped with 48Gbps HDMI 2.1 sockets, this LG TV is designed to get the very best from today’s, and future, games consoles. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in speaker system and punchy amp, the OLED77C24LA delivers a smooth, well-balanced sound.

Welcome home, with LG webOS 22 – the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to set the standard. The latest webOS 22 offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists.

NFC Magic Tap for content mirroring around your home
You can access your webOS TV profile via your smartphone with the NFC Magic Tap app. Even better, NFC Magic Tap lets you mirror content from your mobile to the TV – and not just a single TV. You can mirror content from one TV in your home, to another, using the Room To Room Share function. This lets you view cable or satellite content on multiple screens, without the need for additional set-top boxes.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Become more immersed in the onscreen action, with the LG OLED77C24LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion Pro
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, Dolby Vision IQ, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
40Hz - 120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes - Magic Remote
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes - a9 Gen5
Works with
Amazon Alexa, Google
Smartphone control
Yes
TV Catch Up
Freeview Play
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 4)
Headphone Socket
Yes
USB
3
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
119
Energy - HDR rating
G
Energy - HDR kWh/1000h
248
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1711 x 982 x 47.1
Dimensions including stand WxHxD
1711 x 1035 x 243
Maximum Stand Width (mm)
500
Outer Box Dimensions WxHxD
1895 x 1130 x 228
VESA Fittings
300 x 200
Wall Mount Required
VESA - 300 x 200
Weight
Weight (KG)
20.8/24.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Rated 5 out of 5 by from Amazing picture! Best TV I ever had.Great picture quality and best choice on market for gaming.Highly recommended.
Date published: 2022-08-09
Rated 5 out of 5 by from Excellent picture quality Amazing picture quality for the HD movies and channels
Date published: 2022-08-09
Rated 5 out of 5 by from amazing TV bought a few days ago from reading reviews about this tv and it does what it says out of the box amazing bit off kit
Date published: 2022-08-09
Rated 5 out of 5 by from OLED Experience (LG C2) [This review was collected as part of a promotion.] After receiving my LG C2 I have promptly started to put the TV together. The process is quite simple yet it proved to me to be a little nerve racking at a point when the instructions tell you to slot the two parts of the stand together. What the instructions don't tell you is that during the slotting you need to push HARD to join them correctly, I was afraid to break it, but it finally went in. I'm not sure if it was just my particular TV stand or if they all are this way, but keep that in mind when you order yours. After that was done and dusted the TV was ready on the unit. The set up is easy as can be, pick your wifi, pick your apps, log in to said apps either by the onscreen keyboard typing or by scanning the code on your phone and boom you're ready to rock, When it comes to the build quality and overall look of the TV: It's beautiful, as funny as it may sound to say that about tech it is undeniable that it is a very carefully and seemingly lovingly crafter device. No bends, no creaks, solid. In terms of Operating System, it's fluid, easy to navigate and understand, both in apps and in Settings. Sound wise, best TV sound I had pleasure of listening to, fine mid range, good base, overall nice and punchy -- but as impressive as it is -- even a low tier soundbar or other such system will blow it out of the water. And that's what I did, I connected a low tier LG soundbar to it, which connects with TV without any issues, seamlessly, almost as if its one device. Once you set it up for the first time you can toss the soundbar remote out, TV remote will do everything you need due to "LG connect.". Picture: This one comes with a warning(but in a good way), but more on that further down. IN SHORT, picture? It's unbelievable -- beautiful saturated colours CHECK, inky blacks CHECK, smooth non jittery motion CHECK. You will not believe how good this new LG Oled panel is until you experience it for yourself. Now onto that warning I mentioned earlier: Short of going to High End IMAX, this TV will - and I promise you that - ruin cinema projectors from your towns cinema for you. It is genuinely better, you will lose the WOW feeling of going to the pictures real fast once you go there, sit down, start watching the movie and think to yourself "This would look better over in my living room on my TV.". And it definitely will, it really is that good. I recommend this TV to anyone who is looking for one, thank you for reading.
Date published: 2022-08-08
Rated 5 out of 5 by from Amazing TV [This review was collected as part of a promotion.] I got the TV for its main use for me as a gaming tv with its capabilities of HDMI 2.1 i was able to play games in 120 fps and i had full HDR. The quality of tv is its biggest selling point as it made viewing and gaming a pleasure to see. The TV is very lightweight and has a sleek design. I was able to connect my bluetooth headphones directly to the tv. This allowed me to be able watch shows at any volume without others hearing. You can also cast your phone screen to the tv so your able to use the tv as a larger screen.
Date published: 2022-08-08
Rated 5 out of 5 by from Absolutely incredible picture quality [This review was collected as part of a promotion.] The LG OLED65C24LA is a fantastic TV with incredible picture quality. The 4K Display is absolutely picture perfect, the TV is nice and thin, looks great and is easy to mount on the wall. There are an array of media ports and it's simple and easy to display your phone on the TV and overall it's a really impressive panel. The price is fair, the picture incredible and overall value for money is fantastic.
Date published: 2022-08-08
Rated 5 out of 5 by from Great TV I bought this TV following a recommendation from a friend and have not been disappointed. Its picture is crystal clear and the user is able to alter he visuals to suite their needs with ease. I use a sound bar however audio is also excellent. The user interface is extremely user friendly and contains all of the apps you need from a smart TV.
Date published: 2022-08-08
Rated 3 out of 5 by from Great picture Only had the tv a week but have to say I'm pleased with the picture quality and features, one of the things I am pleased with and also helped me decide to purchase is the quality and sturdiness of the stand I just don't like the look of two legs supporting a big tv. All in all pleased with the tv just hope it lives up to it's reputation as a quality product.
Date published: 2022-08-07
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.