- 77" Inch
- 4K Ultra HD
- Full Specifications
To get the most out of this product we recommend our expert design and installation service. Find out more.
Incredible offers on this TV!
Get 10% OFF this LG TV for 1 week only using voucher code LGTV10 saving £379.90. Offer available from our stores, our telesales team, or online, until 01.02.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any cashback or voucher offers.
Get £50 OFF the LG SN7CY soundbar when you add both products to your basket and use voucher code 50SN7CY Click here to view the soundbar. Offer available from our stores, our telesales team, or online, until 31.03.22, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household. Not in conjunction with any other offer.
New OLED Evo
It’s hard to improve on LG’s stunning OLED panels, but that’s exactly what they’ve done with the OLED Evo. The most significant improvement to OLED since 4K HDR, OLED Evo delivers brighter and more dynamic images through the use of a new luminous element. Detail and clarity are enhanced, pushing the LG OLED77G16LA even further ahead of the competition.
Ultra-slim Gallery design with built-in wall bracket
At just 24.1mm thick, this OLED TV looks stunning. The sleek ‘Gallery’ design takes pride of place in your room without dominating it. To make the most of those slim good looks, the OLED77G16LA comes with a built-in, flush-fitting wall bracket. This not only saves you the cost of buying a wall bracket, it also means that you get a bracket that’s dedicated to this specific model, meaning it fits absolutely flat to the wall.
Optional table stand
If you prefer to mount your TV on a table, optional feet are available as an extra cost option. The slimline feet complement the ‘Gallery’ style. Click here to see matching stand.
LG’s powerful new processor - Alpha 9 Gen 4
Capable of automatically detecting and optimising the content you’re watching, LG’s powerful Alpha 9 Gen 4 processor is at the heart of making this TV a spectacular performer. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. The processor on this 77 inch LG TV also drives the brilliant AI Picture Pro and AI Sound Pro.
AI Picture/Sound Pro for professional sound and vision
Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.
Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.
HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.
See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Game Optimiser with HFR, VRR and ALLM for a gaming advantage
Game Optimiser utilises a dedicated gaming menu, letting you select and control specific gaming features, such as Reduce Blue Light, Prevent Input Delay, VRR and AMD FreeSync. Equipped with a full HDMI 2.1 interface (all four sockets), this LG TV gets the very best from your choice of gaming source. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
4.2 speaker system, AI Sound Pro and Dolby Atmos compatible sound
Featuring a built-in, 4.2 speaker system, the OLED77G16LA offers a more immersive sound than the lower models. Power is also up 50% to 60 watts – giving a rich, room-filling sound. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more enveloping sound.
Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.
Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.
The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
If you’re looking for the very best on TV design and performance, your search stops here.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.