LG OLED77G36LA is rated 4.8 out of 5 by 30.
  • y_2024, m_5, d_17, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_30
  • loc_en_GB, sid_LG-OLED77G36LA, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 123.74ms
  • REVIEWS, PRODUCT

LG OLED77G36LA

77 inch OLED Evo 4K Ultra HD HDR Smart TV Freeview Play Freesat
£3,799
Last few available - check stock

Before making a special journey please check the availability of this item using the link above

Custom Installation

To get the most out of this product we recommend our expert design and installation service. Find out more.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Found a better price?Found a better price?
VIP ClubVIP Club
Today's Hottest OffersToday's Hottest Offers
Want to wall mount your TV?Want to wall mount your TV?
Compare (3 max)
”All in all, if you’re looking for one of the best OLEDs on the market, TVs don’t come better than the LG G3.” - ‘T3’ – Platinum Award.

The ultimate all rounder

It might not quite be the biggest or the very best LG TV, but the LG OLED77G36LA could easily be considered to be the best all rounder. With its 77 inch, MLA enhanced screen, you’re guaranteed class-leading detail and brightness – even in smaller rooms. Sound is enhanced over the lower models and, with Gallery design, this G-series TV is amongst the sleekest TVs you can buy.

LG’s brightest ever OLED screen, with Micro Lens Array (MLA) technology
Featuring MLA (Micro Lens Array) technology, this LG OLED TV offers the brightest picture yet. MLA uses a layer of tiny lenses to improve the screen’s focus. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.

Gallery design makes this TV a work of art
For TV style, there’s little to beat LG’s Gallery (G-series) design. At around the depth of a typical heating controller, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. The supplied wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. (Please note, stand not included but an optional LG stand is available at additional cost).

New Alpha 9 Gen 6 processor with Alpha Reality
LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.

The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED77G36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Enjoy ultimate gaming
It’s not just movies that this LG excels with; a suite of tech makes this LG the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

Upgraded audio
Featuring an enhanced, 4.2 speaker system, the OLED77G36LA offers more impressive sound than lower models. Power is also up 50% to 60 watts – giving a richer, room-filling sound. Using AI algorithms, the improved AI Sound Pro now up-mixes two-channel audio to virtual 9.1.2 sound – producing a much more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.

Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Ultimate picture, design and Smart technology all come together to make the LG OLED77G36LA the absolute one to beat.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

LG
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED pixel
Motion Processing
OLED Motion
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
40Hz - 120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Gesture Control
Yes - Magic Remote
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes - a9 Gen 6
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes ( 4 x HDMI 2.1)
USB
3
Wi-Fi
Yes
General
Manufacturer's Warranty
1 year
Tuner
Analogue Tuner
Yes
TV Tuner
Freeview
Audio
Speakers
Yes - Dolby Atmos 4.2ch
Features
4K Upscaling
Yes
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
Under 0.5w
Energy - kWh/1000h
124
Energy - HDR rating
G
Energy - HDR kWh/1000h
304
Energy - Label Rating
F
Dimensions
Dimensions excluding stand WxHxD
1712 x 982 x 24.8
Maximum Stand Width (mm)
501 (With Optional Stand)
Outer Box Dimensions WxHxD
1879 x 1130 x 228
VESA 300 x 300
Yes
VESA Fittings
300 x 300
Wall Mount Required
Flush-Fit Wall Bracket Supplied (Also standard; VESA - 300 x 300 fitting)
Weight
Weight (KG)
36.8
Accessories
Remote Control
Yes
Stand
Not Supplied - Extra Cost Option
Stand not included!
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
OFFER 1
Get £400 OFF the price of this TV using promo code RSTV400 or mention when you call / visit. Offer available from our stores, our telesales team, and online. Valid until 23.59 on 11.06.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 2
Get a HALF-PRICE LG S95QR Dolby Atmos surround sound system or get a HALF-PRICE LG S80QR Dolby Atmos surround sound system when you buy this TV. Simply add both items to your basket and use voucher code HALFS95QR or HALFS80QR mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23.59 on 31.05.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 3
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. 
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.


Rated 5 out of 5 by from Great Television Our 1st 4k Television and are very impressed.The blackest blacks and crystal clear colours.The sound is OK but are pleased that we have our JBL Soundbar.
Date published: 2024-05-12
Rated 5 out of 5 by from The best TV The best TV, at the best price, from a retailer with the best reputation. The sales assistant chap new his stuff inside and out.
Date published: 2024-04-13
Rated 5 out of 5 by from All round superb performance so much on this tv Outstanding tv and sound bar a recent buy from richer sounds 10/10 all round if I can give any advice have it installed by the experts 👍
Date published: 2024-04-08
Rated 5 out of 5 by from A beautiful looking OLED TV A fantastic OLED tv that is really worth every penny.
Date published: 2024-04-03
Rated 5 out of 5 by from Amazing TV Not much to say other than it is an amazing TV. Great image and very easy to use. It did not take much to understand how the menu works and navigate around it. Very pleased.
Date published: 2024-04-02
Rated 5 out of 5 by from Great service and experience as always! LG G3 77" I recently purchased a large 77" TV from Richer Sounds, and as always, they exceeded my expectations. The experience was exceptional from start to finish. The staff at Richer Sounds (Jon and the Cardiff team) were incredibly informative and accommodating. They took the time to understand my needs and helped me find the perfect TV in-store. Their expertise made the purchasing process smooth and stress-free. The delivery service was equally impressive. It was quick, free of charge, and conducted with care by their partners. My new TV arrived promptly and was handled with the utmost care, ensuring it reached me in perfect condition. Overall, I couldn't be happier with my experience at Richer Sounds. Their commitment to customer satisfaction and quality service is truly commendable. I highly recommend Richer Sounds to anyone in search of top-notch electronics and outstanding customer service. Date of experience: 19 March 2024
Date published: 2024-04-02
Rated 5 out of 5 by from 10/10 for massive LG OLED TV We've had the TV for a week now and it hasn't disappointed. Great picture, easy to set up. Blacks are amazing and options for colours and brightness mean every programme is outstanding.
Date published: 2024-03-15
Rated 5 out of 5 by from Great picture quality! I looked around at a lot of televisions before deciding on this one. I am so glad that I chose it! The colours are natural, and the screen is bright, even in my room with a lot of windows. Highly recommended.
Date published: 2024-03-13
  • y_2024, m_5, d_17, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_30
  • loc_en_GB, sid_LG-OLED77G36LA, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 16.78ms
  • REVIEWS, PRODUCT

  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.

  • Add item(s) to your cart (up to £1500)
  • Go to checkout and choose Klarna 
  • Enter your debit or credit card information.
  • To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.