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Custom Installation
To get the most out of this product we recommend our expert design and installation service. Find out more.
Disabled assistance
All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more
Please contact web after sales for more info. For delivery of in-store only deals, please contact your local store for more details. Ts&Cs apply - see our delivery page.
Disabled assistance
All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more
Please contact web after sales for more info. For delivery of in-store only deals, please contact your local store for more details. Ts&Cs apply - see our delivery page.
”All in all, if you’re looking for one of the best OLEDs on the market, TVs don’t come better than the LG G3.” - ‘T3’ – Platinum Award.
The ultimate all rounder It might not quite be the biggest or the very best LG TV, but the LG OLED77G36LA could easily be considered to be the best all rounder. With its 77 inch, MLA enhanced screen, you’re guaranteed class-leading detail and brightness – even in smaller rooms. Sound is enhanced over the lower models and, with Gallery design, this G-series TV is amongst the sleekest TVs you can buy.
LG’s brightest ever OLED screen, with Micro Lens Array (MLA) technology Featuring MLA (Micro Lens Array) technology, this LG OLED TV offers the brightest picture yet. MLA uses a layer of tiny lenses to improve the screen’s focus. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.
Gallery design makes this TV a work of art For TV style, there’s little to beat LG’s Gallery (G-series) design. At around the depth of a typical heating controller, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. The supplied wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. (Please note, stand not included but an optional LG stand is available at additional cost).
New Alpha 9 Gen 6 processor with Alpha Reality LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.
The beauty of HDR detail – including Dolby Vision With wide-ranging HDR compatibility, the LG OLED77G36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.
See the picture exactly as originally intended, with Filmmaker Mode If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Enjoy ultimate gaming It’s not just movies that this LG excels with; a suite of tech makes this LG the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
Upgraded audio Featuring an enhanced, 4.2 speaker system, the OLED77G36LA offers more impressive sound than lower models. Power is also up 50% to 60 watts – giving a richer, room-filling sound. Using AI algorithms, the improved AI Sound Pro now up-mixes two-channel audio to virtual 9.1.2 sound – producing a much more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.
Smart TV made simpler, with webOS 23 Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.
The hub of your home entertainment – with voice control Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
Ultimate picture, design and Smart technology all come together to make the LG OLED77G36LA the absolute one to beat.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Stand not included!CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
Incredible offers on this TV!
OFFER 1 Get the LG Sound Bar GX Dolby Atmos soundbar worth £999 completely FREE with this TV. Simply add both items to your basket and use voucher code FREEGXBAR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 30.04.24. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.
OFFER 2 Or get a HALF-PRICE LG S95QR Dolby Atmos surround sound system or get a HALF-PRICE LG S80QR Dolby Atmos surround sound system when you buy this TV. Simply add both items to your basket and use voucher code HALFS95QR or HALFS80QR mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23.59 on 30.04.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 3
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
Rated 5 out of
5 by
Tobyone from
The best TVThe best TV, at the best price, from a retailer with the best reputation. The sales assistant chap new his stuff inside and out.
Date published: 2024-04-13
Rated 5 out of
5 by
Mitch2508 from
All round superb performance so much on this tvOutstanding tv and sound bar a recent buy from richer sounds 10/10 all round if I can give any advice have it installed by the experts 👍
Date published: 2024-04-08
Rated 5 out of
5 by
Miss from
A beautiful looking OLED TVA fantastic OLED tv that is really worth every penny.
Date published: 2024-04-03
Rated 5 out of
5 by
Anonymous from
Amazing TVNot much to say other than it is an amazing TV. Great image and very easy to use.
It did not take much to understand how the menu works and navigate around it.
Very pleased.
Date published: 2024-04-02
Rated 5 out of
5 by
TonyPhillips from
Great service and experience as always!LG G3 77"
I recently purchased a large 77" TV from Richer Sounds, and as always, they exceeded my expectations. The experience was exceptional from start to finish.
The staff at Richer Sounds (Jon and the Cardiff team) were incredibly informative and accommodating. They took the time to understand my needs and helped me find the perfect TV in-store. Their expertise made the purchasing process smooth and stress-free.
The delivery service was equally impressive. It was quick, free of charge, and conducted with care by their partners. My new TV arrived promptly and was handled with the utmost care, ensuring it reached me in perfect condition.
Overall, I couldn't be happier with my experience at Richer Sounds. Their commitment to customer satisfaction and quality service is truly commendable. I highly recommend Richer Sounds to anyone in search of top-notch electronics and outstanding customer service.
Date of experience: 19 March 2024
Date published: 2024-04-02
Rated 5 out of
5 by
Happyfounder from
10/10 for massive LG OLED TVWe've had the TV for a week now and it hasn't disappointed. Great picture, easy to set up. Blacks are amazing and options for colours and brightness mean every programme is outstanding.
Date published: 2024-03-15
Rated 5 out of
5 by
mithrail from
Great picture quality!I looked around at a lot of televisions before deciding on this one. I am so glad that I chose it! The colours are natural, and the screen is bright, even in my room with a lot of windows. Highly recommended.
Date published: 2024-03-13
Rated 5 out of
5 by
Lovelock1991 from
Great staff !Really helpful staff and very knowledgeable can’t wait to buy more from them
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
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Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.
Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply
For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.
product
https://www.richersounds.com/lg-oled77g36la.html1016059LG OLED77G36LAhttps://www.richersounds.com/media/catalog/product/4/1/417486_FREEGX999_V2_e50d.jpg37993799GBPInStock/TV & Projectors/TVs & Accessories/TVs/All TVs/Custom Installation/TV & Projectors/TVs & Accessories/TVs/HDR TVs/TV & Projectors/TVs & Accessories/TVs by Brand/LG TVs/TV & Projectors/TVs & Accessories/TVs/OLED TVs/TV & Projectors/TVs & Accessories/TVs by Screen Size/Over 70" TVs/TV & Projectors/TVs & Accessories/TVs/TV & Projectors/TVs & Accessories/TV & Projectors/TVs & Accessories/TVs by Brand/TV & Projectors/TVs & Accessories/TVs by Screen Size/TV & Projectors/Brands/New TV Ranges/New TV LG/New TV Ranges/Brands/TVs - LG/TV & Projectors/TVs & Accessories/TVs/4K Ultra HD TVs/Brands/LG Free GX Soundbar/Brands/LG OLED cashback 04.23/Brands/LG free soundbar or cashback 04.23/Brands/LG OLED TV cashback - 05.23/Brands/LG OLED G3/Brands/LG OLED cashback 06.23/Brands/Half price LGS95QR soundbar/Brands/LG TVs with Free Soundbars/Brands/LG - Bluelight 07.23/Brands/LG TVs 20% OFF 07.23/Brands/10% off LG and Samsung TVs/Brands/LG 10% off - 08.23/TV & Projectors/TVs & Accessories/TVs by Screen Size/Over 66" TVs/Brands/LG save and win 0921/Brands/LG - save & win - 09.23/Promotions/Black Friday TVs/TV & Projectors/TVs & Accessories/TVs/Premium TVs/Brands/LG OLED TVs/Brands/TVs with free soundbars/Brands/200 OFF LG S75Q soundbar/Promotions/Sale TVs/Brands/LG 10% off - 01.24/Brands/LG free soundbars - 01.24/Brands/LG free soundbars - 02.24/Brands/LG 10% off TVs - 03.24/Promotions/VIP Deals/Brands/Half price LG S80QR soundbar/Brands/LG - Half price S95QR/Brands/Fantastic Savings - TV<span style="font-size:16.5px;font-weight:bold;">”All in all, if you’re looking for one of the best OLEDs on the market, TVs don’t come better than the LG G3.”</span><b style="”font-weight:bold;”"> - ‘T3’ – Platinum Award.<br><br>The ultimate all rounder</b><br>It might not quite be the biggest or the very best LG TV, but the LG OLED77G36LA could easily be considered to be the best all rounder. With its 77 inch, MLA enhanced screen, you’re guaranteed class-leading detail and brightness – even in smaller rooms. Sound is enhanced over the lower models and, with Gallery design, this G-series TV is amongst the sleekest TVs you can buy.<br><br><b style="”font-weight:bold;”">LG’s brightest ever OLED screen, with Micro Lens Array (MLA) technology</b><br>Featuring MLA (Micro Lens Array) technology, this LG OLED TV offers the brightest picture yet. MLA uses a layer of tiny lenses to improve the screen’s focus. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.<br><br><b style="”font-weight:bold;”">Gallery design makes this TV a work of art</b><br>For TV style, there’s little to beat LG’s Gallery (G-series) design. At around the depth of a typical heating controller, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. The supplied wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. (Please note, stand not included but an optional LG stand is available at additional cost).<br><br><b style="”font-weight:bold;”">New Alpha 9 Gen 6 processor with Alpha Reality </b><br>LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.<br><br><b style="”font-weight:bold;”">The beauty of HDR detail – including Dolby Vision</b><br>With wide-ranging HDR compatibility, the LG OLED77G36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.<br><br><b style="”font-weight:bold;”">See the picture exactly as originally intended, with Filmmaker Mode</b><br>If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.<br><br><b style="”font-weight:bold;”">Enjoy ultimate gaming</b><br>It’s not just movies that this LG excels with; a suite of tech makes this LG the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.<br><br><b style="”font-weight:bold;”">Upgraded audio</b><br>Featuring an enhanced, 4.2 speaker system, the OLED77G36LA offers more impressive sound than lower models. Power is also up 50% to 60 watts – giving a richer, room-filling sound. Using AI algorithms, the improved AI Sound Pro now up-mixes two-channel audio to virtual 9.1.2 sound – producing a much more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.<br><br><b style="”font-weight:bold;”">Smart TV made simpler, with webOS 23</b><br>Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.<br><br><b style="”font-weight:bold;”">The hub of your home entertainment – with voice control</b><br>Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.<br><br>Ultimate picture, design and Smart technology all come together to make the LG OLED77G36LA the absolute one to beat.<br><br>Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee. <br>
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</a>LG00LG-OLED77G36LAadd-to-cartsku:LG-OLED77G36LAmanufacturerdescription:LGwarrantycode:6 Year TV Guarantee - Freewarranty_code:6 Year TV Guarantee - Freecategory_description:77 inch OLED Evo 4K Ultra HD HDR Smart TV Freeview Play Freesatbrand:LGmanufacturer_model:LG-OLED77G36LApre_amplifier:Noproduct_status:Currentpromo_copy_line:<span style="font-size:16px;color:#ff281e;font-weight:900;">• Get a free LG GX soundbar with this TV, add TV and soundbar to basket and use promo code FREEGXBAR</span><br><br>
purchaseonlinestatus:WSsrp:3799.000000vipprice:3499.000000LG77 inch OLED Evo 4K Ultra HD HDR Smart TV Freeview Play FreesatLGLG-OLED77G36LANoCurrent<span style="font-size:16px;color:#ff281e;font-weight:900;">• Get a free LG GX soundbar with this TV, add TV and soundbar to basket and use promo code FREEGXBAR</span><br><br>
WSLG-OLED77G36LA3799.0000003499.0000006 Year TV Guarantee - Free6 Year TV Guarantee - FreeNoYesNoYes - Dolby Atmos 4.2ch12 MonthNot Supplied - Extra Cost Option Yes - a9 Gen 6NoUnder 0.5w70" +FreeviewYesFlush-Fit Wall Bracket Supplied (Also standard; VESA - 300 x 300 fitting)YesYesYesNo40Hz - 120Hz10 bitYesNoNoNoYes - eARCYesYes Yes - Magic Remote Yes ( 4 x HDMI 2.1)1879 x 1130 x 228YesYes501 (With Optional Stand)NoDolby Vision, HDR10, HLG1712 x 982 x 24.8304G124FNoYesYesYes36.84 (HDCP 2.2 - 4)YesYesYesNoYes - Optical<span style="color: rgb(255, 40, 30); font-size: 16px; font-weight: 700;">Stand not included!</span><hr><span style="font-size:16px;font-weight:700;color:#3588d8;">CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/custom-installation" target="_blank">Find out more.</a></span></span><hr>
<br> <p style="font-size:18px;color:#ff281e;font-weight:900;">Incredible offers on this TV!</p><br> <span style="font-size:16px;color:#ff281e;font-weight:900;">OFFER 1</span><br><span style="font-size:16px;font-weight:700;color:#ff281e;">Get the <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/lg-sound-bar-gx-black.html" target="_blank">LG Sound Bar GX</a></span> Dolby Atmos soundbar worth £999 completely FREE with this TV.</span> Simply add both items to your basket and use voucher code FREEGXBAR or mention when you call / visit. Offer available from <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">our stores</a></span>, <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/stores/telesales/" target="_blank">telesales team</a></span>, and online. Valid until 30.04.24. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.<br><br><span style="color: rgb(255, 40, 30); font-size: 16px; font-weight: 900;">OFFER 2</span><br><span style="font-size:16px;font-weight:700;">Or get a HALF-PRICE <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/lg-s95qr.html" target="_blank">LG S95QR</a></span> Dolby Atmos surround sound system or get a HALF-PRICE <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/lg-s80qr.html" target="_blank">LG S80QR</a></span> Dolby Atmos surround sound system when you buy this TV. </span>Simply add both items to your basket and use voucher code HALFS95QR or HALFS80QR mention when you call / visit. Offer available from <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">our stores</a></span>, <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/stores/telesales/" target="_blank">telesales team</a></span>, and online. Valid until 23.59 on 30.04.24 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.<br><br><span style="color: rgb(255, 40, 30); font-size: 16px; font-weight: 900;">OFFER 3</span><br><span style="font-size:16px;font-weight:700;">
12 months 0% Interest Free Credit is available on this product. Available from <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">our stores</a></span> by appointment, <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/storefinder" target="_blank">phone</a></span> or video call or from our <span style="text-decoration-line: underline;"><a href="https://www.richersounds.com/stores/telesales" target="_blank">telesales team</a></span> - please call for details. </span>Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD. <br><a href="https://www.richersounds.com/information/interest-free_credit_hi-fi_av" target="_blank" style="font-size: 12px; text-decoration-line: underline;">Click here for more info.</a><span style="color: rgb(103, 118, 138); font-size: 12px;"> Offer excludes Clearance, Refurbished and Open Box products.</span><hr> <span style="font-size:16px;font-weight:700;color:#ff281e;">Make the most of your TV. View our hottest deals on <a href="https://www.richersounds.com/tv-projectors/tvs-accessories/tv-accessories/tv-brackets.html" target="_blank">TV brackets</a>, and <a href="https://www.richersounds.com/tv-projectors/tvs-accessories/tv-accessories.html" target="_blank">TV accessories</a>.</span><p></p><hr>screen_size2799.0000002979.000000Yes1NoNoNoNoNoNoYes300 x 300No12.00003OLEDYes - OLED pixelOLED Motion10100Hz3840 x 2160Dolby Vision, HDR10, HLG4K Ultra HD77"OLEDQuad Core ProcessorYesNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNo