• Or get a HALF-PRICE LG S95QR surround sound system
• Get £150 off the LG S75Q soundbar with this TV
• 12 months interest-free credit available. Click here.
• Includes 6 year guarantee!
To get the most out of this product we recommend our expert design and installation service. Find out more.
The ultimate all rounder
It might not quite be the biggest or the very best LG TV, but the LG OLED77G36LA could easily be considered to be the best all rounder. With its 77 inch, MLA enhanced screen, you’re guaranteed class-leading detail and brightness – even in smaller rooms. Sound is enhanced over the lower models and, with Gallery design, this G-series TV is amongst the sleekest TVs you can buy.
LG’s brightest ever OLED screen, with Micro Lens Array (MLA) technology
Featuring MLA (Micro Lens Array) technology, this LG OLED TV offers the brightest picture yet. MLA uses a layer of tiny lenses to improve the screen’s focus. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.
Gallery design makes this TV a work of art
For TV style, there’s little to beat LG’s Gallery (G-series) design. At around the depth of a typical heating controller, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. The supplied wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. (Please note, stand not included but an optional LG stand is available at additional cost).
New Alpha 9 Gen 6 processor with Alpha Reality
LG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling Pro – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.
The beauty of HDR detail – including Dolby Vision
With wide-ranging HDR compatibility, the LG OLED77G36LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.
See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Enjoy ultimate gaming
It’s not just movies that this LG excels with; a suite of tech makes this LG the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.
Featuring an enhanced, 4.2 speaker system, the OLED77G36LA offers more impressive sound than lower models. Power is also up 50% to 60 watts – giving a richer, room-filling sound. Using AI algorithms, the improved AI Sound Pro now up-mixes two-channel audio to virtual 9.1.2 sound – producing a much more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated processing splits the total sound output between TV and soundbar, for a richer, more enveloping sound.
Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.
The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
Ultimate picture, design and Smart technology all come together to make the LG OLED77G36LA the absolute one to beat.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.
Incredible offers on this TV!
Get the LG Sound Bar GX Dolby Atmos soundbar worth £999 completely FREE with this TV. Simply add both items to your basket and use voucher code FREEGXBAR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 31.11 23 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.
Or get a HALF-PRICE LG S95QR Dolby Atmos surround sound system when you buy this TV. Simply add both items to your basket and use voucher code HALFS95QR or mention when you call / visit. Offer available from our stores, telesales team, and online. Valid until 23.59 on 30.11.23 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
Get £150 off the LG S75Q Dolby Atmos Soundbar when you buy this TV. Simply add both items to your basket and use voucher code 150S75Q or mention when you call / visit. Offer available from our stores, telesales team or online. Offer valid until 23:59 31.12.23 or while stocks last. Not in conjunction with other money-off soundbar offers. Offer excludes Clearance, Refurbished and Open Box products.
12 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Creation Consumer Finance LTD.
Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
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