Using AI technology, the LG 55SM8600PLA maximises your viewing pleasure.
* Get £20 OFF the marked price of this TV with voucher code BLACK20. Offer available in-store, online or via Telesales. Offer excludes Clearance, Refurbished and Open Box products, ends 03.12.2019. Not in conjunction with any other offer.
Nano Cell technology – everyone gets the best seat in the house
Using uniformly sized display particles, this LG 55 inch TV gives enhanced colour accuracy and the ability to produce wider viewing angles with less colour distortion. This means that the colour accuracy remains virtually unchanged over a 60-degree viewing angle. Finally, everyone in the room can enjoy the highest quality images.Local Dimming for enhanced contrast
Making the most of its Nano Cell tech, the 55SM8600PLA features Local Dimming. This gives enhanced contrast, with the ability to precisely control the darkest and lightest sections of the images. What this means for you is greater realism and most natural images possible from an LED screen.Improved processor at its heart
With the a7 Gen 2 processor at its heart, this 55 inch LG TV is not only faster at processing but brings about a whole host of new features. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet.AI Picture
Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The a7 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. Although we’d recommend a soundbar/base for the fullest sound, the built-in 20 watt audio system delivers punchy sound.Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 55 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (coming later this year) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.
Let AI bring you closer to the action, with the LG 55SM8600PLA.