LG 55UM7660PLA 55 inch 4K Ultra HD HDR Smart LED TV Freeview Play Freesat HD

LG 55UM7660PLA

55 inch 4K Ultra HD HDR Smart LED TV Freeview Play Freesat HD

In stock
£499 Were £549 from 26/09/19 to 13/11/19.

SAVE

£50

Focused on giving the best possible picture – wherever you sit in the room – the LG 55UM7660PLA is a crowd pleaser.

4K Active HDR for optimal picture quality

Every scene is optimised with 4K Active HDR. This means stunning detail and contrast with each and every scene. The LG includes multi-HDR format support, including HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Wide angle IPS screen
Designed to give everyone in the room the best quality picture, the LG 55UM7660PLA uses a quality, IPS panel with wide viewing angle. Delivering close to 100% from up to a 60-degree angle, this TV is perfect for family and group viewing.

Quad Core processor – getting the most from UHD 4K
At the heart of this LG is a powerful and precise quad core processor that makes the most of UHD 4K signals. Reducing noise and pushing the colour contrast, the processor makes UHD 4K even better. Thanks to LG's 4K Resolution Upscaler, even standard FHD signals can be upscaled to near 4K clarity and detail - giving your Blu-rays a new lease of life.

Spacious sound with DTS Virtual:X
Featuring a digital output, the 55UM7660PLA easily connects to your choice of soundbar or base. If you’d rather use the built-in speaker system, DTS Virtual:X gives a more spacious sound. Clear Voice III focuses on dialogue, making it easier to hear vocals.

Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 55 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (coming later this year) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.

Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.

Freeview Play makes catch-up TV easy
Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the Internet and you're good to go.

Make your TV an intelligent TV, with the LG 55UM7660PLA.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
on purchases over £500

We offer 6 month interest free options. Call or ask in-store for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
Focused on giving the best possible picture – wherever you sit in the room – the LG 55UM7660PLA is a crowd pleaser.

4K Active HDR for optimal picture quality

Every scene is optimised with 4K Active HDR. This means stunning detail and contrast with each and every scene. The LG includes multi-HDR format support, including HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Wide angle IPS screen
Designed to give everyone in the room the best quality picture, the LG 55UM7660PLA uses a quality, IPS panel with wide viewing angle. Delivering close to 100% from up to a 60-degree angle, this TV is perfect for family and group viewing.

Quad Core processor – getting the most from UHD 4K
At the heart of this LG is a powerful and precise quad core processor that makes the most of UHD 4K signals. Reducing noise and pushing the colour contrast, the processor makes UHD 4K even better. Thanks to LG's 4K Resolution Upscaler, even standard FHD signals can be upscaled to near 4K clarity and detail - giving your Blu-rays a new lease of life.

Spacious sound with DTS Virtual:X
Featuring a digital output, the 55UM7660PLA easily connects to your choice of soundbar or base. If you’d rather use the built-in speaker system, DTS Virtual:X gives a more spacious sound. Clear Voice III focuses on dialogue, making it easier to hear vocals.

Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 55 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (coming later this year) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.

Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.

Freeview Play makes catch-up TV easy
Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the Internet and you're good to go.

Make your TV an intelligent TV, with the LG 55UM7660PLA.
Brand LG
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 16.1/17.1 (Without/With Stand)
Component Yes
DLNA Compliant Yes
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Screen Size 55
Motion Processing 1600 PMI
LED Backlight LED - Direct
Power Consumption- Normal Use 115
Stand Yes - Fixed
Wall Mount Required VESA - 300 x 300
Energy Efficiency Rating A
Local Dimming No
Camera No
Gesture Control Yes
Packaging Dimensions WxHxD 1360 x 880 x 207
Netflix 4K Streaming Yes
Power Consumption - Annual 160
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket No
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Dimensions excluding stand WxHxD (mm) 1234 x 717 x 84
Dimensions including stand WxHxD (mm) 1234 x 784 x 260
Reel length (metres) 1
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£499 Were £549 from 26/09/19 to 13/11/19.

SAVE

£50

  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 17.11ms
  • REVIEWS, PRODUCT
  • bvseo-msg: HTTP status code of 404 was returned; HTTP status code of 404 was returned;
Buy in-store Click for store details. Please call & check stock if making special journey. Buy by phone Call our UK based team on 0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
on purchases over £500

We offer 6 month interest free options. Call or ask in-store for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?