”The LG OLED55E9PLA produces just the kind of picture we’d hoped for and supplements it with excellent sound quality.”– ‘What Hi-Fi’ – 5 Star review. Tested at £2799
* 18 months 0% Interest Free Credit is available on this TV in-store and via telesales, please ask or call for details. Terms and conditions apply. Subject to status. Click here for more info
See the OLED difference for yourself
With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.Powerful new processor at its heart
With the a9 Gen 2 processor at its heart, this 55 inch LG TV is not only faster at processing but brings about a whole host of new features. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet. Combined with HDMI2.1 sockets, the powerful processor also supports exciting new picture technologies, such as High Frame Rate and Dynamic HDR.HDMI 2.1 connectivity for wider support
Featuring HDMI 2.1 sockets gives this LG greatly enhanced connectivity. HDMI 2.1 supports Dynamic HDR. This lets the TV adjust the picture frame-by-frame for active control of the contrast. For gaming and VR headset use, Variable Refresh Rate and Quick Frame Transport aim to reduce lag and provide a smoother and more responsive feel. HDMI 2.1 also supports eARC – an upgraded Audio Return Channel that supports DTS:X and Dolby Atmos from TV to audio system.AI Picture
Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The powerful a9 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG OLED 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 4.2 speaker set-up and a powerful 60 watt amp, the OLED55E9PLA sounds a step-up on the usual TV sound.Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.Sleek Picture-on-Glass design
LG's super-stylish Picture-on-Glass design consists of an ultra-thin panel with a translucent glass back. Viewed from the side, the TV's panel is little thicker than a pane of glass - but a lot more exciting to watch!Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 55 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app (coming later this year) means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.
Smarter than ever and still boasting a class-leading picture quality, the LG OLED55E9PLA remains a top TV choice.