Sony BRAVIA KD49XF8096BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XF8096BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

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Free 4K movies with Google Play * / Save up to £50 when you bundle with Sonos **
£618 RRP £649

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Stunning HDR 4K images meets the latest in smart entertainment control from Google and Amazon, making the Sony KD49XF8096 a fantastic all-rounder.

4K UHD for perfect detail

With its 4K UHD screen resolution of 3840 x 2160 pixels, the Sony KD49XF8096 is equipped for the 4K UHD revolution. Four times more detailed than Full HD, 4K UHD gives awesome levels of realism are awesome - all the more impressive on this Sony 49" TV screen. Making the most of this resolution, the Sony BRAVIA KD49XF8096 is also equipped with HDR and HLG.

HDR10 and HLG
Building on HDR (High Dynamic Range) technology, which gives greater enhanced contrast, the KD49XF8096 also features HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Triluminos display
As well as 4K HDR, this Sony 49 inch TV also boasts a Triluminos display; developed to produce truer, deeper and more natural shades of colour, with skin shades appearing far more natural.

X-Reality PRO 4K – giving a boost to all signals
Thanks to Sony's X-Reality PRO 4K technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

Motionflow XR 400Hz for smooth motion
This Sony 49” Sony TV is also fitted with Motionflow XR 400Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR400 makes a significant difference.

Android TV now with Google Home and Amazon Alexa
Sony’s Android TV gives effortless access to Smart TV – making this TV as flexible and easy to use as a smartphone. Now featuring Google Home and Amazon Alexa, Android TV is more powerful than ever. Google Home integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment.

YouView brings it altogether, easily
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Move up to a smarter TV, with the Sony KD49XF8096.

6 Year Guarantee included

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges. Sign up instantly in-store or online

What you get

Full parts and labour cover
If your unit goes wrong we'll fix it . No quibbles and no fuss . (Excludes projector bulbs)

Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it . Naturally, models do change, so while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
on purchases over £500

We offer 6 month interest free options. Call or ask in-store for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

Richer Sounds are happy to offer FREE delivery* on the vast majority of our products to blind, partially sighted and disabled customers. (*see our delivery page for T&Cs.)

Please place orders online, then contact webaftersales@richersounds.com who will advise on how to arrange the refund of your delivery charge.
* Free Google Play movies via redemption with this TV. Claim 2 free 4K movies from a large range on Google Play. Offer ends 31.12.2019. Click here for more info.

** Save £30 on the Sonos Beam using voucher code SONOS30 OR save £50 on the Sonos Playbar or Playbase using voucher code SONOS50 when bought with any TV or projector. Offer available in-store, online or via Telesales, ends 11.06.2019. Offer excludes Clearance, Refurbished and Open Box products.


Stunning HDR 4K images meets the latest in smart entertainment control from Google and Amazon, making the Sony KD49XF8096 a fantastic all-rounder.

4K UHD for perfect detail

With its 4K UHD screen resolution of 3840 x 2160 pixels, the Sony KD49XF8096 is equipped for the 4K UHD revolution. Four times more detailed than Full HD, 4K UHD gives awesome levels of realism are awesome - all the more impressive on this Sony 49" TV screen. Making the most of this resolution, the Sony BRAVIA KD49XF8096 is also equipped with HDR and HLG.

HDR10 and HLG
Building on HDR (High Dynamic Range) technology, which gives greater enhanced contrast, the KD49XF8096 also features HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Triluminos display
As well as 4K HDR, this Sony 49 inch TV also boasts a Triluminos display; developed to produce truer, deeper and more natural shades of colour, with skin shades appearing far more natural.

X-Reality PRO 4K – giving a boost to all signals
Thanks to Sony's X-Reality PRO 4K technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

Motionflow XR 400Hz for smooth motion
This Sony 49” Sony TV is also fitted with Motionflow XR 400Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR400 makes a significant difference.

Android TV now with Google Home and Amazon Alexa
Sony’s Android TV gives effortless access to Smart TV – making this TV as flexible and easy to use as a smartphone. Now featuring Google Home and Amazon Alexa, Android TV is more powerful than ever. Google Home integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment.

YouView brings it altogether, easily
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Move up to a smarter TV, with the Sony KD49XF8096.
Brand Sony
Freesat HD Yes
Freeview Yes
Freeview HD Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 12.2/12.9
Smartphone control Yes
HDMI 4_HDCP2_2_4
Remote Control Yes
Screen Size 49
Motion Processing Motionflow XR 400Hz
LED Backlight LED - Edge
Power Consumption- Normal Use 85
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Energy Efficiency Rating A
Local Dimming LED - Edge
Packaging Dimensions WxHxD 1188 x 744 x 160
Netflix 4K Streaming Yes
Power Consumption - Annual 118
Maximum Stand Width (mm) 573
Panel Bit Depth 10 bit (8 bit + FRC)
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Not compatible with YouView
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 1
Integrated DVD Player No
ARC - Audio Return Channel Yes
Voice Activated TV Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Dimensions excluding stand WxHxD (mm) 1096 x 640 x 57
Dimensions including stand WxHxD (mm) 1096 x 691 x 252
Pixel Resolution 3840 x 2160
Scart Sockets No
3D TV No
Speakers Yes
App Control Yes
Web Applications Yes
Rated 5 out of 5 by from Excellent TV A couple of weeks since purchase but very pleased so far. Great picture and all functions working well. Using with Freesat box with good results.
Date published: 2019-04-11
Rated 5 out of 5 by from Great value . Bought this after reading reviews and it really is a great TV not too big to take over the room .
Date published: 2019-04-11
Rated 5 out of 5 by from Great TV lots of fantastic features This TV is the best TV I have ever owned it has more features than I can is, it is a lit more than just a TV, extremely happy
Date published: 2019-03-20
Rated 3 out of 5 by from another bites the dust another 4k hdr tv that suffers from banding all over the screen wether i play ps4 pro games or watch youtube or netflix plus to adjust the screen size you have to go around the block just to get you right size and forget letterbox films there is only zoom which is no good at all
Date published: 2019-02-21
Rated 5 out of 5 by from Very Good 4K TV The picture on this 49" TV is faultless, straight out of the box. Not only in 4K but also in HD and SD. I bought an LG 49" TV a year ago and although the picture is also excellent it required more tweaking to get it perfect. Planet Earth II from Netflix in 4K is simply stunning. It also seems less intrusive that the LG despite being exactly the same size overall. Maybe it is because of the black bezel instead of silver. The guide is also quicker and more responsive than the LG guide although I prefer the layout, ease of use and setup capability of the LG guide. Sound is also good and it has variable analogue & digital outputs tor external speaker etc. LG has only fixed digital output. I am hoping that Android TV will be upgraded as there is no Now TV app and casting from a tablet/phone doesn't always work. I think I may have to add a Chromecast to it as that will integrate it completely into my Google Home setup. In summary: Excellent TV, spoilt only by fiddly guide setup, Android TV could do more, very poor documentation and almost non existent smartphone app. None of these are a reason not to buy this TV.
Date published: 2018-12-11
Rated 4 out of 5 by from Great tv - but a little slow to respond I've always been a Samsung fan, and loved the tv's with the one exception of the difference in sound quality when playing DVD or games console. So, I was convinced by the helpful sales adviser in Richer Sounds to go for the Sony Bravia. He explained that although this particular model was the series 8 released earlier in 2018, the series 9 had also been released in 2018, but it was very much essentially the same tv - and we were more than happy with the price difference due to buying an "old" tv. Having picke dit up and installe dit on my wall, I'm more than happy with it, apart from one thing. The speed of response between pressing a command button on the remote, and then there is a delay untilt he tv itself actually responds. I've done a little bit of online research, and I believe this is due to the YouView that Sony have installaed on the tv, which i can disable if I want. but right now I think if I can manage the sound difference on a Samsung, then I can probably just get used to the delay on the Sony. The HD picture is very crisp, although I don;t have any 4k transmission to test of the UHD, but I'm sure it'll be great! And having all the features of a smart tv makes life watching catch-up a dream! Very please dwith this purchase
Date published: 2018-12-06
Rated 3 out of 5 by from A little disappointing Easy enough to set up from the box but the factory colour settings were quite poor and took hours to set up to get an even remotely decent picture becuase of the lack of manual. Maybe I expect too much, I've spent my working life in colour imaging so can see colour casts on the screen particularly on Netflix. Looking online there are several posts about Netflix being dark and washed out which was definately my experience. Getting the colours right in the highlights gave the midtones a colour cast which is very frustrating. I was also expecting a high definition picture so I could say "wow" and to be brutally honest on SD broadcasts through aerial and satellite it's a worse picture than the budget Polaroid TV I gave away and just OK on HD. I expected some 4k upscaling but there seems to be none of that either. There's no instruction manual beyond the basics and nothing much available online from Sony support to guide through the myriad of picture options so it's all guesswork. Even upgrading my Netflix to 4k gave no noticable improvement and made the picture even darker. If only there was a comprehensive manual or guide to colour and set up. As the Sony stands right now I couldn't recommmend it, I feel there are better TV's at a lower price. Even my son's Hisense blows this away on picture quality.
Date published: 2018-09-27
Rated 5 out of 5 by from Great picture. Easy to set up Was looking for a Sony to upgrade from my last model. Lovely picture, very easy to set up (using an android tablet, mental!!). No issues, very good value for 600 quid. Can’t fall off!
Date published: 2018-09-08
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£618 RRP £649
Sony BRAVIA KD49XF8096BU is rated 4.4 out of 5 by 13.
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  • REVIEWS, PRODUCT

SAVE

£

31

6 Year Guarantee included

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges. Sign up instantly in-store or online

What you get

Full parts and labour cover
If your unit goes wrong we'll fix it . No quibbles and no fuss . (Excludes projector bulbs)

Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it . Naturally, models do change, so while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
on purchases over £500

We offer 6 month interest free options. Call or ask in-store for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

Richer Sounds are happy to offer FREE delivery* on the vast majority of our products to blind, partially sighted and disabled customers. (*see our delivery page for T&Cs.)

Please place orders online, then contact webaftersales@richersounds.com who will advise on how to arrange the refund of your delivery charge.