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Philips 77OLED909

77 inch OLED 4K Ultra HD HDR Ambilight Smart TV
VIP Club member price £4,399

Non-member price £4,499

Screen Size:
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Custom Installation

To get the most out of this product we recommend our expert design and installation service. Find out more.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Boasting cutting-edge picture technology and built-in audio that’s a cut above, the Philips 77OLED909 is a premium performer.

PLEASE NOTE: This model does not come with any apps related to Freeview Play/Digital UK. This includes BBC iPlayer, ITVX, All4, My5. If you wish to access one of these apps, we recommend pairing with a Smart device such as a set-top box or games console or casting these apps to your TV from an Android or Apple phone.

Larger screen with optimised tech for cinematic images
Featuring the second generation of MLA OLED screen and enhanced Ambilight, the Philips 77OLED909 has an incredibly lifelike picture. This 77 inch model is the flagship screen size and offers a cinematic viewing experience that maximises MLA’s picture advantage. Sound by Bowers & Wilkins and the Google TV make this Philips 77 inch TV a complete all-rounder and hard to resist.

Second generation Micro Lens Array (MLA) OLED technology for incredible picture brightness
Featuring the second generation MLA (Micro Lens Array) technology, the Philips 77OLED909 delivers sensational picture brightness. MLA uses a layer of tiny lenses to improve the screen’s focus. The latest version uses MMB (Meta Multi Booster) for selective peak brightness that’s significantly higher than usual. Enhanced brightness brings images to life, with more realistic and natural colour. Brighter screens also perform better in daytime lighting, letting you see more detail then you otherwise would with a conventional OLED screen.

Four-sided Ambilight Intelligence V3 for the smartest backlighting
Philips unique Ambilight technology is now better than ever. The latest Ambilight Intelligence V3 uses a light senor to adapt the ambient lighting to best suit the room, helping HDR images hit harder in brighter rooms. With lighting around all four sides of this Philips 77 inch TV, colour from the picture is cast into the room from every angle – in real time. Colour, vibrancy and excitement move beyond the screen and into your living room, bringing you a viewing experience beyond the ordinary.

Embedded sound by Bowers & Wilkins
With sound by Bowers & Wilkins, you can be assured of a top-class audio performance. Bowers & Wilkins are a premium brand, making some of the finest at home and in-car hi-fi speakers. Discreetly placed beneath the screen, the speaker array projects the sound deep into your room. A dedicated centre channel makes sense of dialogue, while the built-in subwoofer delivers the punch. Dolby Atmos processing makes the most of your compatible movies.

Enhanced processing via Philips’s latest P5 AI Gen 8 processor
Philips’s latest P5 Gen 8 processor works hard in the background to deliver the most lifelike images – whatever the content. Using deep-learning AI algorithms, it processes images that appear the most natural to the human eye. It also monitors light levels in the room and adjusts the TV’s brightness, gamma and colour, in real time, to further optimise the image.

Made for the movie buff
Nothing beats the big screen thrill of IMAX and now, thanks to IMAX enhanced, you can enjoy the power of IMAX on your TV, too. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. Designed in collaboration with filmmakers and studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Multi-format HDR support, including Dolby Vision and HDR10+
As well as IMAX Enhanced, the Philips 77OLED909 also offers Dolby Vision and multi-format HDR, including HDR10+. Along with Dolby Vision, HDR10+ offers scene-by-scene HDR mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments.

The best features for gaming
Although this a native 120Hz TV, the Philips 77OLED909 supports the increasingly popular 4K/144Hz gaming option. Other highlights include Dolby Vision gaming, bringing a truly cinematic feel to your gameplay. It’s also compatible with VRR (Variable refresh Rate), AMD FreeSync and Nvidia G-Sync systems, giving you super-smooth gameplay on a wide range of consoles and PCs. Unique to Philips, Ambilight’s gaming mode brings another dimension of immersion. A new Game Bar lets you customise and enhance your gaming experience via onscreen menu settings.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Philips TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Compatible with DTS Play-Fi Home Theatre
The Philips 77OLED909 is compatible with the innovative DTS Play-Fi Home Theatre system. When using the DTS Play-Fi app, this lets you integrate the TV into a home cinema speaker system, using the TV as the centre channel should you wish. Wireless surround sound doesn’t get much easier or more flexible than this.

Voice control with built-in Google Assistant and works with Alexa
Working via the built-in Google TV system, Google Assistant helps you find content, apps and even controls compatible smart home devices, such as the Philips Hue lighting system. All this is available by simple voice command. Alternatively, connect your Amazon Echo or similar Alexa device and use voice commands via Alexa (Works with Alexa).

See the bigger picture, in glorious brightness, with the Philips 77OLED909.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Screen Size
Screen Technology
Picture Quality
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HDR10+, HLG
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
P5 AI Dual Engine Gen8
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
Wi-Fi Built In
Manufacturer's Warranty
2 years
Analogue Tuner
Dolby Atmos
USB Video Playback
Energy Consumption
Power Consumption - Standby
0.5 W
Wall Mount Required
Remote Control
Yes - Fixed

Incredible offers on this TV!

Get £50 OFF the Philips TAB5309 or £100 OFF the Philips TAB6309 soundbar & sub when bought with this TV. Simply add this TV and your chosen soundbar to your basket and use the relevant promo code, or mention when you call / visit. Use PHILIPSBAR50 for the TAB5309 or PHILIPSBAR100 for the TAB6309. Valid while stocks last. Offer available from our stores, our telesales team, and online. Excludes Clearance, Refurbished and Open Box products.

Try this Philips Ambilight TV at home for 100 days; if you don’t love it, Philips will give you your money back. Registration must be made within 14 days of purchase (date of purchase counts as day one). Visit here to register and view Ts&Cs and instructions. Offer valid until 23:59 on 31.07.2024 or while stocks last. Claims must be made within 70-100 days of purchase and no later than 23:59 on 08.11.2024. One per customer/household. Offer available from our stores, our telesales team, and online. One per customer/household.
Make the most of your TV. View our hottest deals on TV brackets, and TV accessories.
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
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You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.