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(For more features refer to the specification table below.)
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Enjoy the finest picture quality from this award-winning LG OLED TV.
Ultra HD Premium - meeting the highest standards in UHD 4K
Taking UHD 4K to its maximum ability, Ultra HD Premium introduces additional compatibilities and the assurance of the highest performance possible. Highlights include full compatibility with HDR10, making this LG OLED 55 inch TV compatible with the exciting new 4K Blu-ray format. Coupled with the stunning resolution of UHD 4K - four times that of FHD 1080p - the results are sensational.
Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.
The finest screen technology - OLED
Welcome to the finest TV screen technology - OLED. Organic Light-Emitting Diode - OLED - TV offers perhaps the most advanced picture quality currently available. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.
ColourPrime Pro technology
Helping to give this TV one of the most natural picture qualities in its class, LG's ColourPrime Pro technology displays the finest details of colour and gradation, giving a natural image that's as about as close to 'real life' as a TV can get.
Passive 3D for vivid depth
Cinema 3D TV LG's passive 3D system. It's simpler than the active system but in many ways it's superior. For a start, it's considered more comfortable to watch with less flicker and it has a wider viewing angle and brighter images. The glasses are much cheaper and lighter to wear, and as they don't need batteries, they don't need recharging. Two pairs of glasses are included to get you going.
Superior sound thanks to Harman Kardon
Developed in conjunction with AV and Hi-Fi experts Harman Kardon, this 55 inch TV's audio system offers a step-up from the average 'thin' flatscreen TV sound. OLED Surround is also standard and gives a more spacious and immersive sound. With a compatible LG soundbar you'll be able to take advantage of the Wireless Sound Sync for a wire-free connection between components.
The best smart interface is better than ever with webOS 3.0
Widely acclaimed as one of the best smart TV interfaces, LG's webOS 3.0 operating system is now better than ever. WebOS 3.0 uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image. New to webOS 3.0 is the ability for split screen viewing, letting you watch live TV and Blu-ray, for example, at the same time. Other new features include LG smart appliance control and access to the LG Music Player app playing through the TV's speaker system - even when it's turned off.
Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.
Linking in with the webOS 3.0 system is a range of "Magic" features. These include Magic Zoom for screen magnification without loss of image quality. The Magic Mobile Connection lets you stream apps from your smartphone, straight to the TV, for seamless big screen entertainment. An updated Magic Remote will now also operate the power on your set-top box, giving effortless one-remote control of your TV.
See the difference OLED makes for yourself, with this stunning value, award-winning OLED TV.