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OLED55B7V

LG
OLED55B7V
55 inch OLED 4K Ultra HD Premium Smart TV Freeview Play

  • AVForums.com reviews are written by a small team of professional enthusiasts trained to high industry standards. A Best Buy award means the product's performance defies its price.
  • What Hi-Fi? magazine is the world's leading independent guide to home entertainment products. Any product they award with a 5 star rating is instantly marked out as one of the best around..
  • Feature Banner
  • Capable of producing incredible contrast ratios and super sharp motion, along with even slimmer screens, many have hailed OLED as the future of TV.
  • A Smart TV is the ultimate entertainment for this connected age. They can play videos from the Internet, including BBC iPlayer, or show off content from your smartphone or tablet on the big screen.
  • With TVs getting smarter all the time, they need more powerful brains. This model features a quad core processor so all functions are super quick.
  • Freeview Play offers catch-up TV from BBC, ITV and Channel 4 integrated into the TV guide alongside live television. You will also be able to scroll back through the TV guide for 7-day catch up.
  • This unit has 4 HDMI inputs. This is the most common way to connect your devices, so make sure you'll have enough sockets to plug in everything you'll need.
AVForums.com reviews are written by a small team of professional enthusiasts trained to high industry standards. A Best Buy award means the product's performance defies its price.
What Hi-Fi? magazine is the world's leading independent guide to home entertainment products. Any product they award with a 5 star rating is instantly marked out as one of the best around..
Capable of producing incredible contrast ratios and super sharp motion, along with even slimmer screens, many have hailed OLED as the future of TV.
A Smart TV is the ultimate entertainment for this connected age. They can play videos from the Internet, including BBC iPlayer, or show off content from your smartphone or tablet on the big screen.
With TVs getting smarter all the time, they need more powerful brains. This model features a quad core processor so all functions are super quick.
Freeview Play offers catch-up TV from BBC, ITV and Channel 4 integrated into the TV guide alongside live television. You will also be able to scroll back through the TV guide for 7-day catch up.
This unit has 4 HDMI inputs. This is the most common way to connect your devices, so make sure you'll have enough sockets to plug in everything you'll need.

(For more features refer to the specification table below.)

WERE £2249 from 27.07.17

SAVE £250

NOW £1999

All our web prices are valid in-store

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6 YEAR GUARANTEE INCLUDED ON THE VAST MAJORITY OF TVs FOR OUR VIP MEMBERS
6 YEAR GUARANTEE INCLUDED - What you get

Full parts and labour cover
If your unit goes wrong we'll fix it. No quibbles and no fuss. (Excludes projector bulbs)

Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it. Naturally, models do change so, while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications.

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LOWEST PRICES GUARANTEED!We'll beat any genuine advertised price,
even from the web & give you up to £100!
LOWEST PRICES GUARANTEED

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply.

"There's nothing to distract you when watching the B7, so you find yourself entirely engrossed in the picture." 'What Hi-Fi? magazine'. 5-star review. Tested at £3000.

The finest screen technology - OLED

Say hello to the finest TV screen technology - OLED. Organic Light-Emitting Diode - OLED - TV offers perhaps the most advanced picture quality currently available. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

The widest range of HDR support yet with Active HDR
Taking HDR beyond any of its rivals, the LG OLED55B7V is the most flexible HDR-equipped TV to date. A true 10-bit panel gives it an immediate advantage over other TVs, in that it's able to show HDR signals to their potential. Advanced HDR by Technicolor offers reference levels of image and colour accuracy. As well as Advanced HDR, this 55" LG OLED TV also offers decoding for HDR10, HLG and Dolby Vision. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

Dolby Atmos compatible sound system
With a Dolby Atmos processor built-in this LG OLED TV can decode Atmos sound tracks - giving you the potential for an even more immersive sound. With built-in subwoofers and a powerful 40 watt amp, the OLED55B7V punches harder the typical flat panel TV.

webOS 3.5 - the critics' choice
Widely acclaimed as one of the best smart TV interfaces, LG's webOS 3.5 operating system is more refined than ever. WebOS 3.5 uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image. New features for webOS 3.5 include 'Magic Sound Tuning' and 360-degress video.

Magic made better
Following on from previous 'Magic' technology, webOS 3.5 now has the ability to record 'Magic Zoom', letting you record to USB highlighted sections of the screen. 'Magic Sound Tuning' uses a microphone built into the remote to optimise the TV's sound, according to your room's acoustics.

See the bigger picture with 360-degrees video
Now you can see the bigger picture with 360-degrees video. When watching suitable video, this feature lets you use the remote to track 360-degrees from left to right. It also allows you to 'look' up and down and even zoom in and out. Simply put, it's the closest thing yet to actually being there!

Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

Smart TV that includes all your favourite apps
The LG OLED55B7V comes packed with useful apps that look great on the big screen. The BBC iPlayer, YouTube, Now TV, Demand 5 and Netflix are just some of the VOD (Video On Demand) services that come as standard with the LG.

DLNA and Wi-Fi make this TV part of your home network
DLNA (Digital Living Network Alliance) compatibility means the OLED55B7V will seamlessly blend with your home network. With DLNA you can stream music or video from your laptop, PC or NAS drive. Thanks to built-in Wi-Fi, even connecting up is a breeze.

Discover OLED TV and find a whole new level of realism - TV has never looked so good at this price.

Click here for link to our blog review

Expand all features

Picture
Picture Features
+
Screen Size
Measured diagonally in inches
55
Is it ready to receive High Definition signals?
Yes
Is it ready to receive 1080p, Full High Definition signals?
Yes
Pixel Resolution
Pixel resolution - Horizontal x vertical
3840 x 2160
Contrast Ratio
Contrast ratio - from manufacturers information
NA
Brightness
Brightness of screen (cd/m squared with Plasma and LCD, ANSI for projectors)
NA
Response Time
Time taken for screen to respond in milliseconds.
NA
Motion Processing
Manufacturers now use their own measurements so can not necessarily be compared between brands. Examples include LG - Motion Clarity Index (MCI), Samsung - Clear Motion rate (CMR), Philips - Perfect Motion Rate (PMR), Sony - Motionflow XR and Panasonic - BLS (Back Light Scanning). All these figures are twice or more than the traditional 100Hz/200Hz refresh rate figures. No abbreviation indicates traditional measurement. Plasmas generally use a 600Hz sub-field refresh rate.
NA
LED Backlight
Does the TV have LED backlighting and what type is used? Full Array LED is generally agreed to be the highest spec and offers very even lighting and slim depth. Edge LED keeps a slim depth but relies on more processing for even lighting. Direct LED is the most basic and has the deepest depth. A simple 'Y' means the LED type is unspecified at present.
No
3D TV
Does it offer 3D viewing? Remember that glasses are not always included.
No
2D/3D Conversion
Does it feature 2D to 3D upconversion? This lets you watch 2D material in 3D.
No
Number of 3D Glasses Included
The number of 3D glasses included with the sale of this unit. The glasses may be in the box, via separate redemption or offered at point of sale.
NA
Analogue Tuner
Does it receive conventional, analogue TV stations?
Yes
Freeview
Does it receive Freeview TV stations?
Yes
Freeview HD
Does it receive Freeview HD TV stations?
Yes
Freesat HD
Does it receive Freesat HD TV stations?
Yes
Active/Passive Glasses 3DTV
Does the 3D TV use active or passive technology glasses? Active provides a superior resolution but passive glasses are cheaper and lighter.
NA
Local Dimming
Full Local Dimming or Full Array Local Dimming is available on top spec LED screens with Full Array LED backlighting. This allows for 'pockets' or 'zones' on the screen to be individually dimmed, giving greatly improved contrast between light and dark images. Edge and Direct Local Dimming gives some of the benefits of Full Local Dimming but not usually to the same standard. OLED offers the best results with individual pixel dimming.
Yes - Pixel(OLED)
4K, also known as Ultra HD, is currently the highest resolution available from a TV sold in the UK and gives stunning realism.
Yes
Twin Tuners
Does the TV come with twin tuners? Twin tuners allows you to record one channel whilst watching another.
No
OLED
OLED (Organic Light-Emitting Diode) TV offers perhaps the most advanced picture quality. Unlike more basic LED screens, OLED doesn't require backlighting. This helps the screens be thinner, lighter or even curved. They are also more consistent in the colour they produce, with higher contrast levels, too.
Yes
Curved Screen
By using a curved screen the viewing experience is more natural and everyone in the room gets to see the benefits of a superior viewing angle.
No
Freetime
Does the TV feature Freetime? Freetime lets you effortlessly scroll back through the TV listings and watch programmes from major TV catch-up services. Freetime can be by satellite dish or Wi-Fi only.
N
Ultra HD Premium
Ultra HD Premium takes 4K UHD to the next level. Offering the highest technical standards in terms of resolution, bit depth, colour gamut, peak luminance and black levels, you're guaranteed the best possible picture quality. It also encompasses HDR (High Dynamic Range) as standard.
Yes
YouView
Does the TV feature YouView? YouView gives you the best of both worlds by offering free to view digital HDTV and a wide range of catch-up TV services
No
HDR
HDR stands for High Dynamic Range. This offers a wider range of colour reproduction as well as darker blacks and brighter whites
Yes
Freeview Play
Does the TV have Freeview Play? Freeview Play offers live and catch-up TV in one place; all via a simple electronic guide.
Yes
Panel Bit Depth
8 bit screens reproduce 16.8 million colours. 10 bit screens vastly increase the colour count to 1 billion colours. FRC (Frame Rate Control) uses cyclic algorithms to offer 10 bit performance from an 8 bit panel
10 bit
HDR Format
HDR Format supported
HDR10, HLG, Dolby Vision
Sound
Sound Features
+
Analogue Audio Output
Does it have a dedicated analogue audio output? This lets you connect the TV's sound to a hi-fi system.
No
Digital Audio Output
Does it have a dedicated digital audio output? This lets you connect the TV's sound to an AV or digital hi-fi system.
Yes - Optical
Speakers
Are stereo speakers standard?
Yes
Connections
Connection Features
+
HDMI
Number of HDMI inputs. Number that will accept HDCP 2.2 is in brackets. This is the standard required for 4K Streaming services
4 (HDCP 2.2 - 4)
USB
Number of USB sockets
3
USB Video Playback
Does it have USB video playback? As standard, USB sockets accept photo and music files. Enhanced spec sockets also accept video files.
Yes
USB Recording
Does it have USB recording? As standard, USB sockets playback files. Some will also record, for example, TV programs from a TV to hard drive.
Yes
Scart Sockets
Number of Scart sockets included
No
Component
Is a component input fitted? Highest quality analogue input which can facilitate Progressive Scan where fitted. Input can be by 3 x RCA, PC-input or special adaptor.
No
PC Input
Can a computer be plugged in via a D-SUB VGA socket?
No
DVI
Does it have a DVI input? Digital interface that carries picture only
No
Headphone Socket
Does it have a headphone socket? This allows you to connect headphones for private listening.
Yes
ARC - Audio Return Channel
Audio return channel feeds the sound back from a TV to an AV receiver, allowing the use of a single HDMI cable to connect TV and receiver/amp.
Yes
HDMI 2.0
HDMI 2.0 is an enhanced version of HDMI using the same connections but offering many technical advantages. These include the ability to handle 50/60 frames per second from 4K signals, up to 18-bit colour, 32 channel surround sound, full 21:9 aspect support plus much more. Note; not all of these features may be active on this particular TV.
Yes
Networking
Networking Features
+
DLNA Compliant
DLNA stands for Digital Living Network Alliance. It is an alliance of interested bodies that help standardise streaming content. If a product is DLNA compliant you can be assured it will stream music, photos or video from your PC, laptop to TV or other device.
Yes
Wireless Connection
Whether a wireless or, Wi-Fi, connection is included as standard or optional (via dongle). This allows for wireless connection to your home network hub.
Yes
Web Applications
Access to web applications/apps?
Yes
BBC iPlayer
Whether or not the unit has access to one of the most popular web apps - BBC iPlayer.
Yes
Full Web Browser
Whether or not the unit gives the option of a full web browser. Note that in some instances not all web content can be shown - such as Flash.
Yes
Dual Core Processor
Just as with a PC, Dual Core processing speeds up multimedia, control response and Smart TV services.
No
Quad Core Processor
Just as with a PC, Quad Core processing speeds up multimedia, control response and Smart TV services.
Yes
NFC
NFC stands for Near Field Communication. This allows close proximity transfer of media simply by holding your tablet or smartphone next to the device.
No
Netflix 4K Streaming
Is this TV compatible with streaming 4K Ultra-HD content from Netflix?
Yes
Octa Core
Just as with a PC, Octa-Core processing speeds up multimedia, control response and Smart TV services.
No
Green Credentials
Eco Friendly Features
+
Does this product conform to energy efficient standards? These standards include the American "Energy Star", the European "Energy Flower" or "EcoLabel" and the UK EST (Energy Saving Trust) certification.
Yes
Power Consumption - Standby
This is the power used in watts when the unit is switched off but still powered at the mains and ready to be turned back on.
0.3
Power Consumption - Normal Use
This is the power used in watts when the TV is on, using standard picture settings and modest volume levels. Note, different manufacturers use different methods to arrive at this figure. In some cases only the maximum power consumption is quoted.
112
Energy Efficiency Rating
This EU Energy Label lets you compare energy efficiency between products. A+ the best, most efficient rating with G being the most power hungry and least efficient
A
Power Consumption - Annual
This is a measure of the typical annual power consumption in kWh/year.
155
General
General Features
+
Remote Control
Is an Infra-red remote included?
Yes
Stand
Is a desktop stand standard and if so, what type?
Yes - Fixed
Wall Mount Required
Type of wall bracket required (if compatible). VESA fittings are the industry standard and measured in mm. Typically, fittings range from 75 x 75 to 600 x 400.
VESA - 300 x 200
Dimensions excluding stand
Dimensions of set excluding any stand, bracket or detachable speakers (W x H x D) in mm
1229 x 708 x 49
Dimensions including stand
Dimensions of set including stand (W x H x D) in mm
1229 x 764 x 254
Weight
Approx weight without/with stand in KG.
17.2/18.6
Integrated DVD Player
Does this TV have an integrated DVD Player?
No
Touch Screen
Does the TV feature a touch screen for stylus or finger tip?
No
Voice Activated TV
Can the TV be activated by voice?
No
Model Number of 3D glasses supplied/required
The model number(s) of either the supplied glasses and/or suitable optional glasses.
NA
Camera
Does the TV feature an onboard or optional camera? This is mounted at the front of the TV, usually at the top, and is usually used in conjunction with gesture control.
No
Gesture Control
Can the TV be activated by gestures? This requires a special remote or camera.
No
Smartphone Remote
Can you use a Smartphone (iPhone or Android) to control the unit?
Yes
Outer Box Dimensions
Size of the TV's box in mm
1345 x 810 x 207
Maximum Stand Width (mm)
Maximum stand width (in mm). This dimension is handy for checking the TV will fit on your rack, cabinet or soundbase. Where the stand/feet are adjustable, the maximum setting is quoted. For maximum depth see main dimensions.
NA
LG OLED55B7V is rated 5.0 out of 5 by 6.
Rated 5 out of 5 by from My missing link Having updated my av and blu ray players, I needed a tv that complemented thier technologies I.e Dolby Atmos/Vision which this tv certainly does. Once again the staff at Manchester City Centre were excellent, can't fault their knowledge. Manage to set up within 30mins and in time for the first premier league match in UHD and Dolby atmos, just wow and more wows. Just watched the first half of LFC vs WFC again on Sky Q UHD, totally amazed at the picture and sound quality. Yes it's expensive but hopefully I'll not have to change anything now as all future proof, that's worth it in my eyes and ears.
Date published: 2017-08-12
Rated 5 out of 5 by from Fantastic Tv Bought this via telesales I always find richer sounds staff really know their products. Well advised about model screen size to choose and delighted with my purchase Picture quality is stunning. Even standard def channels look great. If you're thinking of getting one buy it you'll soon see where the extra cash goes.
Date published: 2017-08-11
Rated 5 out of 5 by from Best picture 2nd to none great television if a bit expensive. great picture in sd hd hdr.
Date published: 2017-08-08
Rated 5 out of 5 by from Picture quality is superb. Apart from the size increase from my old 46 inch tv the colours are surperb and with it being oled the blacks are so much more deeper than the greys of the old tv.
Date published: 2017-08-05
Rated 5 out of 5 by from LG Oled55B7 Wonderful image quality particularly from 4K Bluray with HDR. The sound quality is tolerable for a very thin display. I used LG's own wall mount, very expensive but worth it. The whole tv can be eased away from the wall to insert cables and fiddle about. Then simply pushed back against the wall.
Date published: 2017-07-19
Rated 5 out of 5 by from Best TV picture I've seen Bought this to replace a faulty Sony, less than 12months old. The Sony picture was good, but this is in a different league. Superb. I don't like the way the programme guide works, too lengthy to select a station. The navigation around inputs etc. is very different to anything I've had before, but I will get used to that. I've got a soundbar for TV watching & an AV system for watching Blu Ray etc, so the sound quality is not important to me. I'll close by repeating that the Picture Quality, with any input is excellent & with 4kHDR "Outstanding"
Date published: 2017-07-17
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THIS ITEM HAS BEEN ADDED TO YOUR BASKET!

Prices valid in store (all including VAT) until close of business on 20th August 2017.
(some of these web prices are cheaper than in-store, so please mention that you've seen these offers online)

Please note: 03 numbers are NOT premium rate numbers | For more information click here

RRP = Recommended Retail Price. RRPs are based on information supplied by What Hi-Fi? Sound and Vision magazine, manufacturers, Hi-Fi Choice, Home Cinema Choice, Google, Which? & Pricerunner. Further information is available on request.