Samsung UE50AU9000 is rated 4.7 out of 5 by 125.
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Samsung UE50AU9000

50 inch 4K Ultra HD HDR Smart LED TV
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Claim up to £150 installation costs when bought with a Samsung WMNA50EB slim-fit TV bracket. Click here to view the bracket, or here to make an installation claim and for further Ts&Cs. Offer available on purchases made from our stores, from our telesales team, or online. Valid until 29.03.22, or while stocks last.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

”For most people, most of the time, this could be all the television they’ll ever need.”’T3’ – 5 star review ‘Platinum Award’.

Dynamic Crystal Colour

Bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear, true-to-life colour. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional UHD TVs. It's the way to go for picture-perfect viewing, on this Samsung 50 inch TV.

Motion Xcelerator Turbo
Ramp up the motion and tip the odds in your favour with Samsung’s unique dynamic refresh technology. Motion Xcelerator Turbo is able to double the refresh speed and deliver 120Hz gaming-monitor performance on your TV. So you can rely on the TV to keep up with your quick reflexes. It also reduces motion blur and halo effects, so you can score big with smooth gameplay.

Object Tracking Sound LITE
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without the need for extra speakers.

Experience minimalistic style with a stunningly thin TV design that blends beautifully with your home. With a stunning clean back and no messy cables, it’s been crafted to look perfect from any angle.

Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.

*Samsung TV has been the No.1 TV Brand for 14 consecutive years by Omdia. Rankings in terms of shipments.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Super Ultrawide GameView
Never miss another moment of the action with the ultimate gaming TV setup. Your Samsung TV lets you play at wide 21:9 and ultra-wide 32:9 aspect ratios, so you can bring the best out of your large screen TV and next gen console. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag, or connecting a headset.

* Some game titles may not support the function or be limited to use this feature. Screen resolution change from external device may be required.

Adaptive Sound
Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

HDR Powered by HDR10+
Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Smoother gameplay means a better chance of winning. Tip the odds in your favour and leave tearing and stuttering behind - with your opponents. AMD FreeSync features adaptive sync technology, which reduces screen tearing, and stuttering.

Multi View
Multi-tasking has never been so easy. With Multi View, you can play your mobile content alongside the TV program, all at once, on the same screen. Simply cast your phone to your TV with screen mirroring, split the screen, and never miss another moment*. Handy if you want to keep an eye on the football score whilst watching a movie.

*Internet connection and compatible smartphone required.

Ideal for gaming, movies and of course, TV, the Samsung UE50AU9000 has you covered for all.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Edge
Pixel Resolution
3840 x 2160
HDR Formats
HDR10, HDR10+, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
50Hz with Motion Xcelerator Turbo to 120Hz
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
Yes - Aerial
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
3 (HDCP 2.2 - 3)
HDMI 2.0
Analogue Tuner
TV Tuner
TV Plus
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1119 x 645 x 26
Dimensions including stand WxHxD
1119 x 710 x 199
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1246 x 771 x 137
Weight (KG)
11.5/12.1 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 5 out of 5 by from Even better then cinema I got my Samsung TV last week Tuesday and everytime I watch a movie or play games it's like a cinema compare to the old TV I had previously. Really nice graphics, sound and really access to apps like Netflix etc.
Date published: 2021-11-03
Rated 5 out of 5 by from Super TV An excellent investment and a worthy replacement for our 12 year old Samsung TV.
Date published: 2021-11-03
Rated 5 out of 5 by from Samsung tv Fantastic crystal clear picture. Fast and friendly delivery. Fast and friendly service when buying the tv .
Date published: 2021-11-02
Rated 1 out of 5 by from Product page clearly states it supports 120Hz Product page clearly states it supports 120Hz, this is a lie. This TV only supports 120Hz at 1080p. Nowhere does Samsung's website mention this refresh rate is limited to a lower resolution. Sneaky marketing used to sell products, not impressed!
Date published: 2021-10-28
Rated 5 out of 5 by from Great picture, like Samsung extra channels. Bought a week ago which was delivered when promised. Fairly easy to set up with on screen prompts. It replaced an older JVC 40" which had picture fog. The Samsung picture is a huge improvement. Like most modern TV's it needs a soundbar to get the best from it. Although I mainly use a Virgin box, I'm impressed with the extra channels built into the Samsung TV plus interface. (Good to see CNN there since it has disappeared from Virgin). Overall, so far I'm impressed. Good service from the store and staff member that dealt with me.
Date published: 2021-10-27
Rated 5 out of 5 by from Easy set up, another great Samsung product Great tv, great price Online set up is quick and easy to understand.
Date published: 2021-10-24
Rated 5 out of 5 by from great TV EXCEPT no headphone output picture great design great no Audio out (headphone) should have researched it better
Date published: 2021-10-21
Rated 5 out of 5 by from Finally made the move... and glad I did! My 15yr old 40in Samsung LCD has been a trusty servant but was starting to have problems - so I finally took the plunge and ordered this new 50in Samsung. I'd previously been into the shop to chat and compare models, but this one was as big as I could go (space-wise) and was the right balance between features and price. The setup was super easy (seriously, it does it all for you!) and the sound that I'd read some reviews about seems perfectly fine. Admittedly, I "just" use my TV for sport and general TV watching, as opposed to gaming or home theatre, but the soundbar that I was going to buy if the sound wasn't up to scratch isn't needed at all. I've only had the TV a week so I can't comment on reliability or some of the advanced features (as I've not needed them yet), but certainly so far no complaints at all!
Date published: 2021-10-21
Rated 5 out of 5 by from Great picture It is all good good pic nice look and easy to set up
Date published: 2021-10-18
Rated 5 out of 5 by from Great TV and easy to set up. It was really easy to set up Sky,Netflix and Amazon up and was up and running quickly. The pictures great and my mum who is deaf can sit and watch telly with me without tweaking the sound.
Date published: 2021-10-17
Rated 5 out of 5 by from Easy to install and use. Had TV for just over a week. Picture and sound quality are very good.Keep finding new things it can do. I am extremely eased with my purchase
Date published: 2021-10-15
Rated 5 out of 5 by from Television Excellent television very pleased and good value money wise
Date published: 2021-10-10
Rated 4 out of 5 by from the product is exactly what i wanted the staff were excellent although the shop was busy and i had a long wait i'm glad i made my purchase there the man who served me knew his products and even helped me to my car
Date published: 2021-10-09
Rated 5 out of 5 by from Cracking tv Really pleased with the tv, brilliant picture and flexible with all the apps. Great service and excellent guarantee from Richer Sounds in Leeds. The best place to buy!
Date published: 2021-10-08
Rated 5 out of 5 by from Great TV, great stylish Best in the market for a 75 inch 2021 Samsung TV. Picture is crystal clear, and the apps like Disney+ look great. Samsung works perfectly with google home too.
Date published: 2021-10-08
Rated 1 out of 5 by from never again the tv is 2 weeks old and it's not here it was taken to a repair shop and ive no idea what happens next however im contacting my credit card today under unsatisfactory goods
Date published: 2021-10-07
Rated 4 out of 5 by from Disappointing sound I love the quality of the picture (4k) but am disappointed with the sound fromthe tv speaker and have had to urchase a soundbar
Date published: 2021-10-06
Rated 5 out of 5 by from Good Replacement TV Bought on a Sunday afternoon when our two year old 49" LG got damaged beyond repair by one of our children. A rush visit to the local Richer Sounds had us leaving the store with this as a there and then replacement. For the money and under the circumstances, it's great. I've read another review that slated it for the screen being too dark, no matter what adjustment the user made, and I have to say that I noticed similar (before seeing that review). That said, from my perspective, it isn't an issue, it may not be as bright but we use it in a living room with dim light so it's perfectly fine. I'm no TV expert but the picture is good. So, bottom line is that we are happy with this purchase and would have no issue recommending it. As always, Richer Sounds excelled on the day with their knowledge and advice.
Date published: 2021-10-06
Rated 5 out of 5 by from Best TV Always had Samsung TVs & other Samsung products.Never dissappionted! Would recomend my TV.Like all the features it offers,very pleased.
Date published: 2021-09-30
Rated 5 out of 5 by from Amazing 65” UHD Crystal 4K Display Have been looking to upgrade my 49” TV for a while but having received a PS5 for my birthday the time felt right. Did a lot of research to get the best TV to work with the console and this really does the job. Amazing picture quality, resolution and design. Ambient mode is really cool and game mode (for obvious reasons) is incredible! For the price paid I honestly don’t think you couldn’t find a better TV for what I needed. I’m so very happy with it!!
Date published: 2021-09-26
Rated 5 out of 5 by from What a great tv My 10 year old LG TV finally decided it was time to go! It was a great TV so staying loyal to the brand I purchased another-big mistake. The quality of the picture was extremely poor especially when watching sport. I returned it and purchased a similarly priced 50 inch version of this TV. It was a great picture straight out of the box and with some minor tweaks and a change to Film Maker mode, I have a superb picture with outstanding colour definition. I am now a Samsung convert and extremely pleased I sent the LG back. Thank you Samsung!
Date published: 2021-09-25
Rated 1 out of 5 by from Darkest tv I’ve ever owned!!! Samsung fan no-more This is the worst TV I have ever owned in my entire life. I was such a fan of my 2016 8000 series. No matter how much you optimise and change settings nothing makes this dark screen better. If you have a bright house or even a semi Bright house please do not buy this TV, save your money and go for the premium Samsung TVs or avoid them all together and go for an OLED alternative which is by far better. I was really, I mean really looking forward to getting this TV bout am so disappointed that your TVs have gotten worse since in the last four years. Please avoid this if you have any interest in watching television and don’t be fooled by its slimness, there’s no point having a pointless slim frame on your wall if it has no use. Hope this helps everyone and I will try and create a video review in the future to demonstrate how bad it genuinely is.
Date published: 2021-09-19
Rated 5 out of 5 by from Brilliant TV for the money So clear and easy to setup. Really like the Bluetooth addition, stacks of features. Highly impressed.
Date published: 2021-09-14
Rated 4 out of 5 by from good picture ,sound a bit lacking . I bought this a couple of weeks ago and so far so good ,picture is good and set up was easy .The sound lacks a bit of depth due to the skinny nature of the TV. Connectivity is also good .
Date published: 2021-09-14
Rated 5 out of 5 by from Great features and simple to set up I bought this tv a week ago to replace my 6500 model Samsung. I am very pleased with the new set particularly the simple operation. All the features are great particularly the hd. Only drawback is the fewer hdmi slots
Date published: 2021-09-14
Rated 5 out of 5 by from Lovely Picture As with most Samsung t.v.'s you buy them for the clarity, depth of picture and array of colour. This t.v. does not disappoint in that aspect. Sound is not too bad either but still recommend a soundbar as is the norm with large flat screen tv's. Excellent Service from Richer Sounds as usual.
Date published: 2021-09-14
Rated 5 out of 5 by from Excellent picture and ease of setting up Recently bought this as old TV was beginning to show its age. All the apps etc needed are available. Would have liked a user manual.
Date published: 2021-09-12
Rated 5 out of 5 by from Samsung TV I decided to get a bigger TV as I am spending a lot more time indoors. Looking forward to watching some good films. The size is ideal....large but does not dominate the room. Easy to navigate and set up.
Date published: 2021-09-12
Rated 5 out of 5 by from Really good buy. Recently bought the Samsung 50 inch tv, the picture is Crystal clear and fits well in our living room, setting it up was pretty easy so well pleased with the service from richer sounds. Andy was really helpful and explained in great detail the various functions the set was equipped with.
Date published: 2021-09-12
Rated 5 out of 5 by from Excellent knowledge and customer service I bought a Samsung TV and received great advice. The staff were knowledgeable and helpful.
Date published: 2021-09-11
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
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Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.