Samsung UE50AU9000 is rated 4.6 out of 5 by 194.
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Samsung UE50AU9000

50 inch 4K Ultra HD HDR Smart LED TV

Unfortunately this product is no longer available.

For advice on an alternative product or details of newer ranges, please contact Telesales here or your local store which you can find here.

Phil, Telesales Manager, 18th Year of Service

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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

”For most people, most of the time, this could be all the television they’ll ever need.”’T3’ – 5 star review ‘Platinum Award’.

Dynamic Crystal Colour

Bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear, true-to-life colour. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional UHD TVs. It's the way to go for picture-perfect viewing, on this Samsung 50 inch TV.

Motion Xcelerator Turbo
Ramp up the motion and tip the odds in your favour with Samsung’s unique dynamic refresh technology. Motion Xcelerator Turbo is able to double the refresh speed and deliver 120Hz gaming-monitor performance on your TV. So you can rely on the TV to keep up with your quick reflexes. It also reduces motion blur and halo effects, so you can score big with smooth gameplay.

Object Tracking Sound LITE
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without the need for extra speakers.

Experience minimalistic style with a stunningly thin TV design that blends beautifully with your home. With a stunning clean back and no messy cables, it’s been crafted to look perfect from any angle.

Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.

*Samsung TV has been the No.1 TV Brand for 14 consecutive years by Omdia. Rankings in terms of shipments.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Super Ultrawide GameView
Never miss another moment of the action with the ultimate gaming TV setup. Your Samsung TV lets you play at wide 21:9 and ultra-wide 32:9 aspect ratios, so you can bring the best out of your large screen TV and next gen console. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag, or connecting a headset.

* Some game titles may not support the function or be limited to use this feature. Screen resolution change from external device may be required.

Adaptive Sound
Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

HDR Powered by HDR10+
Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Smoother gameplay means a better chance of winning. Tip the odds in your favour and leave tearing and stuttering behind - with your opponents. AMD FreeSync features adaptive sync technology, which reduces screen tearing, and stuttering.

Multi View
Multi-tasking has never been so easy. With Multi View, you can play your mobile content alongside the TV program, all at once, on the same screen. Simply cast your phone to your TV with screen mirroring, split the screen, and never miss another moment*. Handy if you want to keep an eye on the football score whilst watching a movie.

*Internet connection and compatible smartphone required.

Ideal for gaming, movies and of course, TV, the Samsung UE50AU9000 has you covered for all.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Edge
Pixel Resolution
3840 x 2160
HDR Formats
HDR10, HDR10+, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
50Hz with Motion Xcelerator Turbo to 120Hz
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
Yes - Aerial
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
3 (HDCP 2.2 - 3)
HDMI 2.0
Analogue Tuner
TV Tuner
TV Plus
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1119 x 645 x 26
Dimensions including stand WxHxD
1119 x 710 x 199
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1246 x 771 x 137
VESA Fittings
200 x 200
Wall Mount Required
VESA - 200 x 200
Weight (KG)
11.5/12.1 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 5 out of 5 by from Samsung 9000 Nice looking TV. Picture quality great as with all Samsung TV's. Sound not too bad.
Date published: 2022-04-07
Rated 5 out of 5 by from Really good I love this TV , it is the second one we have had.
Date published: 2022-04-05
Rated 5 out of 5 by from Great TV Everything you need from a TV at the touch of a button. All the apps I need and great quality picture.
Date published: 2022-04-05
Rated 5 out of 5 by from Fab TV Bought this for my mum and she loves it! Great picture, sound and interface
Date published: 2022-04-04
Rated 5 out of 5 by from Just what we wanted I bought the TV a couple of weeks ago and happy I did so. It hasn't disappointed
Date published: 2022-04-03
Rated 3 out of 5 by from good tv except for 1 problem i have had samsung tv's for the last 15 years with no problems until i bought this one about 2 months ago. It switches itself off for a few seconds then comes back on. you just get a black screen then a white circle going round then the picture comes back on. sometimes it does this several times a night.I have tried several fixes but they don't seem to work needless to say it will be going back
Date published: 2022-03-31
Rated 1 out of 5 by from Tinny Sound The sound on my TV sounds very tinny and very poor quality
Date published: 2022-03-24
Rated 5 out of 5 by from A very pleasant experience. This TV is great and the perfect size for our home. In fact, I event bought a second. Great color and the screen just pops. I also am very pleased with the sound quality.
Date published: 2022-03-23
Rated 5 out of 5 by from Really good picture and feature set Fantastic, really pleased with the TV and the price. Very slim design just what I needed. Picture quality is ‘top notch’!
Date published: 2022-03-18
Rated 5 out of 5 by from great tv this is the best tv i have bought, great picture and sound, plenty of apps and tv channels to choose from, and a very well made tv.
Date published: 2022-03-17
Rated 5 out of 5 by from Brilliant TV Bought a Samsung TV from Richer Sounds - can't praise highly enough
Date published: 2022-03-17
Rated 5 out of 5 by from Great Tv Had this a week and really impressive great picture and easy to attach to surround sound and sky box has everything you need highly recommend
Date published: 2022-03-11
Rated 5 out of 5 by from Samsung and Richer Sounds Purchased a new 50’ Samsung from Richer sounds in Cardiff and I couldn’t be any happier with both! Great service from Richer sounds and a great tv from Samsung.
Date published: 2022-03-10
Rated 5 out of 5 by from Excellent TV I originally ordered an LG TV but had to return it because of a fluctuating volume level when it was connected to my analogue Bose Wave system through an Audio Optical cable and a DAC converter. The guys in the office ran a check on my DAC converter to establish that it was functioning correctly and found no problems. They suggested that I try a different make of TV as this particular problem had not been encountered before and I therefore decided to try a Samsung model instead. I have not had the same problem with my new TV and am very happy with it. I appreciated the guys in the Boscombe branch helping me out with this problem and would always use Richer Sounds again and would recommend them to friends and family.
Date published: 2022-03-06
Rated 5 out of 5 by from Excellent Service Excellent product cheap price excellent customer service.
Date published: 2022-03-06
Rated 5 out of 5 by from Excellent Great TV, excellent service and very helpful staff.
Date published: 2022-02-26
Rated 5 out of 5 by from Love my TV I bought my last TV from here and they remembered me 17 years later! Came back as the service is so good. Love my Samsung TV, great value, lovely picture.
Date published: 2022-02-22
Rated 5 out of 5 by from Natural colours and easy set up Bought for my daughters first house a few weeks ago. Very easy to install and the colours are so natural and love the stand that comes with it, loads of features to suit your taste and would recommend this TV to anyone
Date published: 2022-02-20
Rated 5 out of 5 by from Great picture Had this for a few weeks now and still really enjoying the novelty of having a decent TV. Picture quality is good, best on HD channels, as expected from a large screen it does sometimes struggle to scale normal quality TV. Sound is acceptable but as with any TV this thin struggles a bit. A good soundbar is next on the list. All the apps I need are loaded and easily set up. Overall really pleased. Staff were great and I really appreciated having an actually store to go into.
Date published: 2022-02-18
Rated 5 out of 5 by from Great value 3rd tv purchased from Richer sounds. Always excellent service. Prompt delivery and additional guarantee. Tv itself is great value and quality. Sound as with most slim tv,s is quiet but the additional soundbar makes the difference.
Date published: 2022-02-18
Rated 5 out of 5 by from Superb I looked at a few tv sets at a local dealer and was impressed with how pin sharp the picture is,some say the sound is not good, but i have bought this tv for my bedroom, and as such the sound is very good, maybe a little tinny but its a bedroom tv not a main tv so is perfect, very good features, only gripe is the sleep timer i takes a lot of button presses to set, needs a dedicated button, as this size tv is best size for bedroom and sleep timer is used more, does come with a magic remote which is easy to use, i got satalite tv in the bedroom so dont use the samsung remote a lot,, all in all its a cracking replacement tv for my previous 32 inch samsung,, i did go to store to buy a panasonic but this tv was cheaper and had a better picture and specs, very happy with this tv
Date published: 2022-02-17
Rated 5 out of 5 by from Great television Bought to replace our old LCD TV of 12+ years, and the superiority is obvious from the moment you open the box, as you would expect. Easy syncing with Internet, Sky, Playstation etc, and easy to use generally. Negatives - Not too sure why you need two remotes, or why the main remote can't seem to be synced to work with a soundbar of the same make (just to turn it on, as the soundbar uses TV Connect so tracks TV volume), however this could be to do with my patience. Also the sound from the TV is pretty good so we often forget to turn on the Soundbar in any case. As with all new items the TV came in a lot of non recyclable plastic and polystyrene. would rather a cardboard based padding was used to reduce the amount of waste.
Date published: 2022-02-17
Rated 5 out of 5 by from Great support/advice My TV had been sent of for repair and while my Tv was under repair they lent me a Tv until my could be fixed. The repair couldn't be done so was offered a voucher towards a new Tv and have now got a brilliant new Tv in the home and the team at Prestwich gave me great advice and a demo and now have a brand new tv in the home.
Date published: 2022-02-15
Rated 5 out of 5 by from Great TV The TV I wanted was out of stock sy decided on this one. Great picture. Easy to navigate & set up with my mobile at the touch of a button. Also as I have Samsung compatible mobile phone the streaming from phone to TV is as simple as touching the TV with the back of the phone. (Phone & TV need to be on same WiFi connection)
Date published: 2022-02-05
Rated 1 out of 5 by from Worst device I have ever purchased The endless security settings and referrals to my other devices is infuriating .Obviously not fir someone like me
Date published: 2022-02-03
Rated 4 out of 5 by from Some good...some not so good. Colour is lovely but a lot of programmes seem to have 'milky' look, not looking as good as my previous Samsung which wasn't a smart tv. I have tried all the expert settings but it makes no difference.
Date published: 2022-02-01
Rated 1 out of 5 by from Tinny speakers sound is really really bad. Despite all the good reviews I do see some relating to sound issues that have to be overcome with a sound bar. Maybe there has been a bad prduction batch but after 8 weeks this has got to be the worst sounding TV I've ever experienced.
Date published: 2022-01-28
Rated 5 out of 5 by from Fantastic viewing Easy to use!!,and set up very helpful customer service if you don't under stand anything
Date published: 2022-01-27
Rated 5 out of 5 by from Amazing smart tv Wonderful surprise on every screen, the best TV I've ever brought
Date published: 2022-01-26
Rated 5 out of 5 by from Slim great picture, lots of built in tv apps great TV . lovely design, decent stable legs unlike some cheaper samsung models tho in the end i hung it on the wall as it was so slim it looked great 2 controllers. one very streamlined with voice control which swung it for me rather than the cheaper 7100 model. I use this but was also given a more comprehensive controller you can use to change settings etc . Shop staff were helpful and helped me choose a good wall bracket too. Only downside Bournemouth branch is lack of parking to load up your goods
Date published: 2022-01-25
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.