Sony BRAVIA KD43X89JU is rated 4.4 out of 5 by 366.
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43 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD

Unfortunately this product is no longer available.

For advice on an alternative product or details of newer ranges, please contact Telesales here or your local store which you can find here.

Phil, Telesales Manager, 18th Year of Service

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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Incredible offers on this TV!

Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 30.06.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2. Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 30.06.22. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

Designed to get the best from movies and gaming, the Sony BRAVIA KD-43X89J is ideal for today’s entertainment.

Powerful X1 Processor at its heart
With Sony’s X1 processor at its heart, this Sony 43 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

The smoothest images with Motionflow XR1000 (100Hz)
Using a true 100Hz panel gives this Sony a faster refresh rate for smoother, more natural motion. Sony’s Motionflow XR1000Hz tech enhances the natural ability of the 100Hz panel to give the smoothest, blur-free motion in its class.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

X-Balanced speakers for sonic clarity
Designed to enhance both the sound and style of this Sony TV, X-Balanced speakers use a unique design to enhance the clarity of speech and music, whilst keeping the cabinet sleek and slim. For the best in cinema sound, the sound is also compatible with Dolby Atmos audio.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony KD-43X89J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Fully featured but compact enough for smaller rooms, the Sony BRAVIA KD-43X89J is a premium 43 inch TV.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Direct
Motion Processing
Motionflow XR1000
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
964 x 563 x 69
Dimensions including stand WxHxD
964 x 626 x 296
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1575 x 956 x 180
Wall Mount Required
VESA - 200 x 200
Weight (KG)
10.2/11.2 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 5 out of 5 by from Great tv Bought this tv about a 2 weeks ago. Perfect all rounder does exactly what I wanted
Date published: 2022-06-14
Rated 5 out of 5 by from Great picture,fairly priced I bought TV 4 weeks ago- excellent purchase -great picture
Date published: 2022-06-14
Rated 5 out of 5 by from Brilliant picture. We upgraded our 32 inch Sony TV for a 43 inch. The larger screen is brilliant. The picture is so clear and detailed. The sound is brilliant too. I love the extras such as being able to connect to my apps such as Netflix really easily. The only drawback is the legs made it too large for our existing unit so we had to get a larger one.
Date published: 2022-06-13
Rated 5 out of 5 by from Nice 42” wohoooo First biggish tv we’ve had ,so far so good wohoooo
Date published: 2022-06-13
Rated 2 out of 5 by from Not that Good My personnel opinion is the u.i is far to compicated compared to there earlier models far to complicated to set the tv up slow connectivity and i found the picture ok but not as good as you would expect and the sound was ok.Compared to my KD-49XG7073 it just doesn not campare .Which im sorry about as i love sony products
Date published: 2022-06-10
Date published: 2022-06-09
Rated 4 out of 5 by from Really impressive Sony tv - very user friendly As the owner of a previous Sony TV bought in 2016 I loved the design, but the user interface wasn't brilliant. After researching my next TV I wanted to increase in size from 43" to 50" and this TV attracted me as it has a couple of next gen HDMI 2.1 ports. It works beautifully with my Sonos Beam Gen 2 and it's simple design is a higlight. Now the software is powereed by Google TV the user interface is much nicer and YouTube is brilliant on the large screen. For the price, I think it's a great TV.
Date published: 2022-06-06
Rated 4 out of 5 by from Nice TV I was bought it before 2 months ago and it's good TV
Date published: 2022-06-05
Rated 5 out of 5 by from Loud sound picture Apps all work,legs can turn I was going to wait for the 42 inch oled,but I'm glad I didn't, the apps all work fine,you can remove the ding noise in home screen , and you can turn the legs opposite of you remove a TINY screw in the slider (it then covers the speaker a tiny bit which a didn't need to worry about THIS TV IS LOUD AND CLEAR ,AND A GREAT PICTURE . WOW so pleased great price
Date published: 2022-06-05
Rated 5 out of 5 by from Stunning colours We bought the Sony X95J 55' a month ago to replace our older model. We're very pleased we it, the colours and contrast is stunning. The sound adjusts to the content on the TV as does the contrast. The operation function is simple to use its vert fast and responsive to commands and easy to locate networks or whatever you're looking for. You can download any apps you want from Google. Fantastic TV in our view.
Date published: 2022-06-03
Rated 5 out of 5 by from Very good product Since I have this tv no need to cinema again because we have it a home
Date published: 2022-06-01
Rated 5 out of 5 by from HDMI 2.1 on a smaller TV I bought this TV a few weeks ago as a replacement for my 10 year old Technika TV in my bedroom. Obviously the differences were huge in comparison. I have my PC connected up and it's clear enough for me to comfortably browse the internet and make a spreadsheet from a few meters away. The speakers are fairly good and once calibrated with the remote I thought they were even a bit better. Although nothing can beat a separate surround sound system. Unfortunately one of the two 2.1 HDMI ports is an ARC one so that'll be used. The picture is colourful and I haven't run into any issues yet. A quick update got the essential TV on demand apps installed. In an update I'd like the option to customise the NETFLIX etc buttons as I don't have subscriptions for all and it would be more useful as a direct button to other apps or inputs.
Date published: 2022-05-31
Rated 5 out of 5 by from Great picture Really great picture, lovely and clear. Great size. Really pleased with it.
Date published: 2022-05-29
Rated 5 out of 5 by from Great colours and perfect motion I bought this TV a month ago and I'm so happy about it. Bright colours and perfect motion and clarity. Best buy ever!
Date published: 2022-05-26
Rated 5 out of 5 by from Awesome tv We purchased a week ago and functional aspects excellent and the product excels itself in every way
Date published: 2022-05-24
Rated 5 out of 5 by from Best LED gaming TV Its the best of LED technology, almost as good as OLED but for a much cheaper price, amazing features, Android tv is the best smart tv os, great HDR, great low latency in game mode. One of my only issues is that in 4k 120hz mode it looks a bit fuzzy, seems to because of some pc compatibility issue as other people get it too but in games and on the ps5 it looks amazing, just as it does in 4k 60hz mode on the windows desktop. But warning, it uses 400w if you want it to look as good as it can.
Date published: 2022-05-20
Rated 5 out of 5 by from Brava TV X85J 4K Ultra Still in the throws of finding out all of the new Apps and controls but if nit is as good as the previous Brava's we have bought, even better then there will be nothing more to say.
Date published: 2022-05-18
Rated 4 out of 5 by from Great but no instructions and complex to set up This was a nightmare to set up. After spending hours on it the day after registering I got an email with instructions- there should at least be a QR code link The assistant in shop was fantastic and tried all makes and concluded no britbox so I bought a Roku stick. There were no apps like iplayer pre installed but when I updated the software these and britbox appeared You get 3 months Apple TV but I only found from a later email! The remote feels cheaply made The picture is great especially for wildfire but it took me a while to work out the apparently blurry picture is actually because the characters are highlighted and background less clear. and it therefore looks more 3D
Date published: 2022-05-16
Rated 5 out of 5 by from Good quality of screen, deserves the money spent The TV is worth to the money you pay definitely! good quality of screen, it connects to wifi really quick and the menu is well organised. The only thing I could complain is the tickness, but it's not a big issue! SONY does this job very well!
Date published: 2022-05-12
Rated 4 out of 5 by from Excellent sound quality. Ive have had this TV for about 5weeks now and I am very pleased with its Smartness,but especially pleased with the sound quality which brings clean quality sound to your lounge.
Date published: 2022-05-10
Rated 5 out of 5 by from Loads of features to play with Solid and reliable great design amazing in hd great sound with Sony sound bar
Date published: 2022-05-10
Rated 5 out of 5 by from grate product i wonted k4 picture i am impressed with my x85j4k sony
Date published: 2022-05-09
Rated 5 out of 5 by from Excellent I bought this for xbox series x and wow is all I can say. Great tv
Date published: 2022-05-05
Rated 4 out of 5 by from Good quality sound and picture Good sound and picture from this TV. 5 year warranty a bonus
Date published: 2022-05-02
Rated 5 out of 5 by from It’s a Sony Ive always purchased a Sony TV and this new one justifies my decision. I miss the hard copy manual to refer to but the online version is ok. I was pleased with the initial factory set up but must admit 3 weeks later I’m still making the odd tweak here and there and getting used to the performance the later models have over their predecessors.
Date published: 2022-04-30
Rated 5 out of 5 by from Great features Easy to use and set up and works like a dream and easy to implement everything
Date published: 2022-04-28
Rated 5 out of 5 by from Love my New Bravia KD-50X85JU TV Quality colour & sound on my new 50” TV. Upgraded from a 40” (different make) & the difference is amazing, especially on HD.
Date published: 2022-04-27
Rated 5 out of 5 by from Excellent picture I needed a new tv and after reading reviews on the web,I purchased the Sony x85 j,it has excellent picture and sound quality,it was a little more expensive than most tv,s but you get what you pay for.
Date published: 2022-04-26
Rated 3 out of 5 by from Could be better Good tv shame you don't get bravia core on this tv yet has the app on the tv
Date published: 2022-04-24
Rated 5 out of 5 by from Great features! A great TV with amazing features, sound and picture quality!
Date published: 2022-04-23
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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