Sony BRAVIA KD49XH8196BU is rated 4.5 out of 5 by 1247.
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Sony BRAVIA KD49XH8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView
£549 RRP £649
SAVE£100
Screen Size:

Unfortunately this product is no longer available.

For advice on an alternative product or details of newer ranges, please contact Telesales here or your local store which you can find here.


Phil, Telesales Manager, 18th Year of Service

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Incredible offers on this TV!


OFFER 1
Get £300 off a Sony HTA9 wireless home cinema system when bought with this TV. Mention voucher code 300HTA9 to claim. Offer available from our stores or from our telesales team, until 30.09.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 2
Get £300 off a Sony HTA7000 Dolby Atmos TV soundbar when bought with this TV. Mention voucher code 300HTA7000 to claim. Offer available from our stores or from our telesales team, until 30.09.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 3
Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 30.09.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 4
£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 31.12.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 5
Spread the cost over 6 months on this TV. Available from our stores by appointment, phone or video call or from our telesales team. No deposit required up-front, pay the balance in full before the end of the period and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen
Screen Size
49"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Edge
Motion Processing
Motionflow XR400Hz
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
50Hz
Panel Frequency
50Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
BBC iPlayer
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
TV Catch Up
Youview
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes
Digital Audio Output
Yes - Optical
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes
Headphone Socket
Yes
USB
2
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freeview HD
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Annual
103
Power Consumption - Normal Use (W)
74
Power Consumption - Standby
0.5
Energy - kWh/1000h
74
Energy - HDR rating
G
Energy - HDR kWh/1000h
95
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1101 x 645 x 57
Dimensions including stand WxHxD
1101 x 704 x 286
Maximum Stand Width (mm)
544
Outer Box Dimensions WxHxD
1188 x 776 x 141
Wall Mount Required
VESA - 200 x 200
Weight
Weight (KG)
11.6/12.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Rated 5 out of 5 by from Great TV I bought this a month back and it works perfectly fine.
Date published: 2021-10-15
Rated 5 out of 5 by from EASY TO SET UP Easy to set up, even for an oldie! straightforward and connected to Sky Q perfectly.
Date published: 2021-10-03
Rated 4 out of 5 by from Top quality Bought this TV awhile back. It’s mainly fine but suddenly we couldn’t receive Freeview! Maybe not the TV so having our aerial looked into.
Date published: 2021-10-01
Rated 5 out of 5 by from Great TV Bought a few weeks ago as we had previously had Sony for 11 years with no problems. This one is bigger and better sound really pleased with it
Date published: 2021-09-30
Rated 5 out of 5 by from Great TV Generally very happy with the TV, the only drawback is not able to record any TV program. Try to use the external hard drive and still not able to do the recording at all.
Date published: 2021-09-28
Rated 5 out of 5 by from Wonderful TV This TV is one of the best in the market. Samsung and LG are far behind
Date published: 2021-09-28
Rated 5 out of 5 by from Great tv Bought a few weeks ago excellent tv easy to set up
Date published: 2021-09-27
Rated 5 out of 5 by from Installation The installation guidance is very easy to understand
Date published: 2021-09-27
  • y_2021, m_10, d_20, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.19
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1247
  • loc_en_GB, sid_SONY-KD49XH8196BU, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 16.19ms
  • REVIEWS, PRODUCT

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.