Sony BRAVIA XR50X90JU
In-store Clearance item
Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.
Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.
New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.
Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.
Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.
*ALLM and VRR due later in the year via firmware update.
Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.