£949 Was £1,099 from 14/07/21 to 24/09/21,
£999 from 24/09/21 to 06/10/21
Buy online/in-store/Telesales

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Order with your local store

We’re here for you 7 days a week!

  • Order in-store or by phone
  • Arrange home delivery from warehouse
  • Provide our expert advice
  • Video calls
  • Add to basket and Click & Collect from our stores with a pick-up slot

Use our Store Finder to find your local store. Please call ahead to check stock.

Sony BRAVIA XR50X90JU is rated 4.5 out of 5 by 39.
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Sony BRAVIA XR50X90JU

50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD
£949 Was £1,099 from 14/07/21 to 24/09/21,
£999 from 24/09/21 to 06/10/21
SAVE£150
Buy online/in-store/Telesales
Compare (3 max)

Other ways to buy

Order with your local store

We’re here for you 7 days a week!

  • Order in-store or by phone
  • Arrange home delivery from warehouse
  • Provide our expert advice
  • Video calls
  • Add to basket and Click & Collect from our stores with a pick-up slot

Use our Store Finder to find your local store. Please call ahead to check stock.

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Incredible offers on this TV!


OFFER 1
FREE £100 Richer Sounds gift voucher with this TV. Available from our stores or our telesales team, or claim your gift voucher on online purchases by contacting our web aftersales team, ends 01.11.21. No cash alternative. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any cashback or voucher offers. This promotion can be claimed with package deals and manufacturer redemption offers.

OFFER 2
Claim a £100 PlayStation Store voucher with this TV. Offer available from our stores, from telesales team or online. Valid until 30.11.21, or while stocks last. MySony account and proof of purchase are required to make a claim. Claims must be made by 31.12.21. Click here for further Ts&Cs. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher offer.

OFFER 3
FREE next working day or nominated day delivery when you buy this TV. Simply use voucher code FREEND20 at checkout and select the Next Working Day or Nominated Day delivery option. Offer available from our stores, our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 4
Get £300 off a Sony HTA7000 Dolby Atmos TV soundbar when bought with this TV. Mention voucher code 300HTA7000 to claim. Offer available from our stores or from our telesales team, until 05.12.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 5
Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 05.12.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 6
£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 31.12.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 7
18 months 0% Interest Free Credit is available on this TV. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer, except the FREE next working day or nominated day delivery offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Vibrant sound and vision make the Sony BRAVIA XR-50X90JU a true class-leader.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.
Screen
Screen Size
50"
Screen Technology
LED
Picture Quality
LED Backlight
LED Full Array
Local Dimming
Yes - Full Array
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz/120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
85
Energy - HDR rating
G
Energy - HDR kWh/1000h
121
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
665
Outer Box Dimensions WxHxD
1225 x 782 x 141
Wall Mount Required
VESA - 200 x 200
Weight
Weight (KG)
13.5/14.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Rated 5 out of 5 by from Great futeres Super Tv I recommend for everyone. Great product!!!!!
Date published: 2021-10-12
Rated 4 out of 5 by from Disappointed Great picture and sound but a number of features advertised such as catchup tv, bbc, itv and channel 4 iPlayers are not available
Date published: 2021-10-11
Rated 3 out of 5 by from A bit early to make any decisive decisions. As I have had this television for just short of two weeks I feel that I cannot give it more than 3 stars , it looks like a FIE star appliance but ho knows it may go wrong in a few weeks time. Too early to call.
Date published: 2021-10-10
Rated 3 out of 5 by from Fantastic for ps5! Bought two weeks ago. At this time a little underwhelmed. The tv is amazing for ps5 with amazing clarity etc but not sure at this time for normal tv, even uhd on sky. Maybe I just need to play more with the settings but the colour certainly doesn’t pop out as much as my 4 year old Sony 43 inch tv.
Date published: 2021-10-10
Rated 5 out of 5 by from Great TV Have had the TV for a couple of months, it hasn't disappointed. Great features, superb build quality and a very reasonable price. Very happy with all aspects.
Date published: 2021-10-08
Rated 5 out of 5 by from Great TV I brought this tv to go with a PS5. The TV arrived in a day, still waiting on the PS5 :) The picture is crisp and clear and the sound is surprisingly bassy. Works great with Sky Q and Xbox Series S
Date published: 2021-09-26
Rated 5 out of 5 by from Brilliant upscaling Very pleased with our new TV. 4K videos are stunning but bought this for the quality of its upscaling as most of the TV that we watch at the moment is SD or HD and the X90J has not disappointed. No motion blur, colours are realistic and the picture is sharp, if anything, some SD channels look better on this new TV than they did on our old HD one. The sound is clear with a good range and feels as if it is coming out of the screen. Our first experience of a Smartt TV so only limited usage but have found it easy to use so far. Very pleased and would recommend.
Date published: 2021-09-23
Rated 5 out of 5 by from fantastic television enhances everything Had to upgrade to compensate for my Xbox and wow what a product just have to get everything catered to my needs which is easy
Date published: 2021-09-06
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  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.19
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_39
  • loc_en_GB, sid_SONY-XR50X90JU, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
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  • CLOUD, getReviews, 17.52ms
  • REVIEWS, PRODUCT

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.