£779
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Sony BRAVIA XR50X90JU is rated 4.5 out of 5 by 188.
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Sony BRAVIA XR50X90JU

50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD

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£779
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Incredible offers on this TV!


OFFER 1
Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 30.06.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 2
£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2. Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 30.06.22. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


”Exceptional amounts of brightness make it onto the screen with startling consistency, delivering some of the most flat-out punchy and bright HDR pictures we’ve ever seen on a 50-inch TV.” ’What Hi-Fi?’ – 5 Star review.

Sony’s powerful new heart – Cognitive Processor XR

Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen
Screen Size
50"
Screen Technology
LED
Picture Quality
LED Backlight
LED Full Array
Local Dimming
Yes - Full Array
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz/120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
85
Energy - HDR rating
G
Energy - HDR kWh/1000h
121
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
665
Outer Box Dimensions WxHxD
1225 x 782 x 141
Wall Mount Required
VESA - 200 x 200
Weight
Weight (KG)
13.5/14.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Rated 5 out of 5 by from Phenomenal picture and features Bought from richer sounds cardiff branch, very helpful enthusiastic staff
Date published: 2022-05-16
Rated 4 out of 5 by from Good quality with reasonable price A reasonable price with very picture quality in terms of image and sound. If it can support Android phone Mirror projection will be perfect
Date published: 2022-05-14
Rated 5 out of 5 by from Great quality with Price I bought this TV one month ago and it is working very fine.
Date published: 2022-05-12
Rated 2 out of 5 by from Great features but a bit disappointed I have returned a TCL 725k tv due to a bad colour enhanced. I was a sony lover due to their colour, but the brightnes and sharpness is at the same standard as the tcl one. So overall I am not extremely happy about the purchase as I thought the picture quality would be better..
Date published: 2022-05-10
Rated 5 out of 5 by from So Far No Problems .It Beats my last Sony tv KD81 NO PROBLEMS SO FAR IT WOEKS BETTER THAT MY LADT SONY BRIVIA TV KD8106 2019.AND GUEST WHAT THE BLUETOOTH CONNECTS.THE ONLY FLY IN THE ONIMENT IS IF YOU ARE GOING TO WALL MOUNT IT YOU HAVE TO USE SONY ADAPTERS THEY SURPLY YOU WITH & THE TV MEMORY IS NOT VERY BIG.BUT HAVING SAID ALL THIS SO AFTER MY LAST SONY TV IT ALL SEEMS FINE FOR NOW
Date published: 2022-05-10
Rated 4 out of 5 by from Android interface Love tv picture and ability to adapt. Few features missing though from using my Panasonic for years. Now sure I like youview. It’s only plays back via limited streaming apps on limited channels. Hard drive on Panasonic allowed you to pause all Love tv and then restart say if someone came to door or you get phone call. Panasonic has phone app that you can use Sony you have to purchase 3rd party . You could also on Panasonic media app program and record set up remotely over internet and access the hard drive over internet programs that you have recorded. Can’t find anything like that on Sony. So I all good tv good pictures youview responds slow like it’s using a really like slow processor.
Date published: 2022-05-10
Rated 5 out of 5 by from Good tv Really happy with tv does what i needed it ta do family are enjoying it immensly
Date published: 2022-05-09
Rated 4 out of 5 by from Overall, a great TV. First off, this TV is excellent. The picture quality is amazing...... especially with 4K HDR content. Straight out of the box, it requires no adjustment or tweaking. The image quality is nothing short of amazing. The smart features of the TV are also very well implemented and slick to use. Sadly though, in my opinion, I've deducted one star from my review for the sound quality of the TV. It is just not up to the job and let's the overall package down. To be fair, the TV has the ability to tweak the sound output but nothing seems to make that much difference and watching a boombastic movie is somewhat diminished by the poor audio output. The good news is that adding a decent soundbar (with sub) makes a world of difference and allows you to enjoy the display AND sound together.
Date published: 2022-05-07
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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We offer 6 and 10-month options.

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For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.