Sony BRAVIA XR50X90JU is rated 4.8 out of 5 by 80.
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Sony BRAVIA XR50X90JU

50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD
£779

Unfortunately this product is no longer available.

For advice on an alternative product or details of newer ranges, please contact Telesales here or your local store which you can find here.


Phil, Telesales Manager, 18th Year of Service

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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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”Exceptional amounts of brightness make it onto the screen with startling consistency, delivering some of the most flat-out punchy and bright HDR pictures we’ve ever seen on a 50-inch TV.” ’What Hi-Fi?’ – 5 Star review.

Sony’s powerful new heart – Cognitive Processor XR

Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen
Screen Size
50"
Screen Technology
LED
Picture Quality
LED Backlight
LED Full Array
Local Dimming
Yes - Full Array
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz/120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Works with
Amazon Alexa, Google
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
85
Energy - HDR rating
G
Energy - HDR kWh/1000h
121
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
665
Outer Box Dimensions WxHxD
1225 x 782 x 141
VESA Fittings
200 x 200
Wall Mount Required
VESA - 200 x 200
Weight
Weight (KG)
13.5/14.1 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - Fixed
Rated 4 out of 5 by from Great tv Great google tv for the price, not as good as my Sony oled but great LED picture upscaling, Freesat built in (two feeds capable of recording with usb stick or other external device in record USB port) really happy with it.
Date published: 2022-09-26
Rated 5 out of 5 by from Great price and great customer service I needed a new TV and was torn between one Sony 50 inch model and another. I’d seen one model cheaper on another website and so I called Richer Sounds for some advice. After speaking with Felix, he helped me decide on which product to buy and beat the price by £10 on a website where the TV was cheaper. The TV came with a 6 year guarantee, free wall bracket and the TV was delivered promptly and free of charge. I’m really pleased with my new TV
Date published: 2022-08-20
Rated 5 out of 5 by from Great picture Really pleased we bought this tv , easy to set up lovely picture quality, glad we chose sony as our last tv was sony and only changed because we wanted a smart tv.
Date published: 2022-08-19
Rated 5 out of 5 by from A very good TV I have had this TV for 2 weeks now. The picture and sound quality are excellent. Images are crisp and as a full array TV, it has done a good job of processing contrast of the picture in a more detailed way, especially when the scenes are dark. Setup is quick and straight forward. I have also chosen the vivid picture mode so that colour contrast can be more stand out. Although the image sharpness and colour contrast of full array TVs may not be as good as OLED TVs (as reflected in the price difference), but as a whole I think the former do present pictures more naturally, and they are TVs of good value for money.
Date published: 2022-08-13
Rated 5 out of 5 by from Great features and very easy to navigate. Swapped a Samsung neo Qled for this tv and personally I think the Sony is by far the better set, colours are more true to life and the motion is outstanding, really pleased I made this choice.
Date published: 2022-07-28
Rated 3 out of 5 by from Good but not great I've had it a few weeks and it's ok, but has some niggling features, when I turn on my Sky Q box, which also tuns on my Reciver and the TV, it goes straight to the TV menu and takes a while before the Sky menu appears. The other niggling feature is accessing my home network, the input icon for the network doesnt always appear and I have to go searching around the TV menu to find it. I got the TV as an upgrade to my previous Sony TV, specifically for the Android/Google menu, but its not that good.
Date published: 2022-07-20
Rated 5 out of 5 by from Fabulous Viewing I love this this TV and how up to date it is. I can control my viewing box from same remote and love all the apps available. Really pleased with the price and would definitely recommend to everyone
Date published: 2022-07-18
Rated 5 out of 5 by from Superb tv Brilliant picture and sound only the best from Somy
Date published: 2022-07-18
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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