Sony BRAVIA XR50X90JU is rated 4.5 out of 5 by 211.
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50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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Incredible offers on this TV!

Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 30.06.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2. Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 30.06.22. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

”Exceptional amounts of brightness make it onto the screen with startling consistency, delivering some of the most flat-out punchy and bright HDR pictures we’ve ever seen on a 50-inch TV.” ’What Hi-Fi?’ – 5 Star review.

Sony’s powerful new heart – Cognitive Processor XR

Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED Full Array
Local Dimming
Yes - Full Array
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1225 x 782 x 141
Wall Mount Required
VESA - 200 x 200
Weight (KG)
13.5/14.1 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 5 out of 5 by from Simply awesome TV. Liked it I brought it 10 days ago and seems working very good. You should rate based on the video quality which you are viewing. Finally nice tV
Date published: 2022-06-10
Rated 5 out of 5 by from Best TV for ps5 Vrr gameplay outstanding. Allways had Sony products. Neighbour even thought it was oled
Date published: 2022-06-02
Rated 5 out of 5 by from Rich Viewing Experience! Apart from the few minutes it took to set up (what happened to the good ol days when you just plug a TV in and go, lol), the whole process was actually enjoyable as you get to add all the apps you need (no more firestick or dongle needed), set up all your subscriptions -and its such an intuitive process that even for those not crazy about technology - it doesn't leave you stumped. Picture quality is just amazing - literally cannot stop looking at it. Sound is beautiful and fills the room. TV itself just looks amazing - after all it is a Sony.
Date published: 2022-06-02
Rated 5 out of 5 by from Brilliant Quality Bought this to replace a tv and soundbar, really pleased with everything, easy set up, fantastic immersive picture quality and the sound is just great
Date published: 2022-06-01
Rated 5 out of 5 by from X90J is awesome I bought this TV 2 weeks ago and the price is acceptable and the picture is awesone
Date published: 2022-05-28
Rated 5 out of 5 by from Very pleased with this purchase! I bought this TV a few weeks ago now. After spending some considerable time checking reviews and comparing specifications, I arrived at this size and spec TV and now that I’ve been using it for these recent weeks I am very pleased. I took me a while finding my way around the various settings and getting the set up the way I would like it but am happy with where I’m at now. I use my with Virgin TiVo V6, and Apple TV 4K HDR, my PS5 and a BOSE Smart Sound Bar 300. This is my third Sony TV and I would recommend this product.
Date published: 2022-05-26
Rated 5 out of 5 by from Great TV at a good price We purchased this TV to go in a guest/cinema room, and have hooked it up to various games consoles too. I specifically wanted it for the PS5 after reading reviews about the best TVs for this, and this one was listed a lot and does not disappoint. Games look stunning, but also movies have been brilliant, and the picture so immersive. I've seen reviews where people have said they see pixels and blurring, but we've not experienced this, so it may just be streaming that has affected them. Sound is pretty much what I think you would expect, it seems loud enough but I would get a soundbar for more cinematic effect. I would recommend, and we got a good deal at Richer Sounds.
Date published: 2022-05-25
Rated 5 out of 5 by from Great Picture and sound quality output I bought this Sony TV to replace a 12 year old Samsung as picture quality was so far behind modern standards. I have linked the Sony to a Cambridge Audio AXA35 amplifier and speakers and I am delighted with the quality of the resulting sound far better than my friends/family sound bars. The set up was not without issues though as it's not intuitive. Luckily the excellent telephone support from Manchester store quickly resoled the issues to produce an outstanding result.
Date published: 2022-05-25
Rated 5 out of 5 by from Great tv with plenty features Bought this tv about 3 weeks ago and I'm happy as Larry Great picture colours and easy to work controller Go get one folks. I rate it 5 star for price
Date published: 2022-05-24
Rated 5 out of 5 by from TV for PS5 Bought this at the same time I ordered my PS5, after spending some time viewing rival manufacturer TV's and, imho, you will not find a better TV for The PS5 in the same price bracket. It's synchronises fully with the console, forming a complete entertainment package controlled using either the PS5 Controller or TV Remote. Picture quality is above and beyond what I expected! 10/10 would recommend
Date published: 2022-05-23
Rated 5 out of 5 by from Great TV I Brought this a month ago now and so far a great purchase, picture is amazing, sound is good (I'm used to a 5.1 system) Set up is very straight forward. Works well with all my devices and my PS5 looks awesome.
Date published: 2022-05-21
Rated 5 out of 5 by from Brilliant TV from Sony This is my second Sony TV, First one was a 55” and very good, but this one is amazing This outclasses all other makes in this range
Date published: 2022-05-20
Rated 1 out of 5 by from High expectations Low tv screen Quality I've had an LG TV for 7 years now and we bought this 75inxh TV for the cinema room. After alot of research I went for this TV as it was 200hz and every review said Sony have beat picture quality. I have to say the TV screen quality is really bad. Pixilated. Not as clear and everything looks blurry. I regret buying this TV and should have gone for LG
Date published: 2022-05-18
Rated 5 out of 5 by from Beautiful picture My first purchase of a tv for a few years and WOW amazing, beautiful 4k picture and more, loads of apps and ways to stream, also has movies to redeem and loads of special features. Very pleased.
Date published: 2022-05-17
Rated 5 out of 5 by from Great TV For ambient light I purchased this TV a month ago , TV picture quality is superb also a good sound for a med size room.
Date published: 2022-05-17
Rated 5 out of 5 by from Phenomenal picture and features Bought from richer sounds cardiff branch, very helpful enthusiastic staff
Date published: 2022-05-16
Rated 4 out of 5 by from Good quality with reasonable price A reasonable price with very picture quality in terms of image and sound. If it can support Android phone Mirror projection will be perfect
Date published: 2022-05-14
Rated 5 out of 5 by from Great quality with Price I bought this TV one month ago and it is working very fine.
Date published: 2022-05-12
Rated 2 out of 5 by from Great features but a bit disappointed I have returned a TCL 725k tv due to a bad colour enhanced. I was a sony lover due to their colour, but the brightnes and sharpness is at the same standard as the tcl one. So overall I am not extremely happy about the purchase as I thought the picture quality would be better..
Date published: 2022-05-10
Date published: 2022-05-10
Rated 4 out of 5 by from Android interface Love tv picture and ability to adapt. Few features missing though from using my Panasonic for years. Now sure I like youview. It’s only plays back via limited streaming apps on limited channels. Hard drive on Panasonic allowed you to pause all Love tv and then restart say if someone came to door or you get phone call. Panasonic has phone app that you can use Sony you have to purchase 3rd party . You could also on Panasonic media app program and record set up remotely over internet and access the hard drive over internet programs that you have recorded. Can’t find anything like that on Sony. So I all good tv good pictures youview responds slow like it’s using a really like slow processor.
Date published: 2022-05-10
Rated 5 out of 5 by from Good tv Really happy with tv does what i needed it ta do family are enjoying it immensly
Date published: 2022-05-09
Rated 4 out of 5 by from Overall, a great TV. First off, this TV is excellent. The picture quality is amazing...... especially with 4K HDR content. Straight out of the box, it requires no adjustment or tweaking. The image quality is nothing short of amazing. The smart features of the TV are also very well implemented and slick to use. Sadly though, in my opinion, I've deducted one star from my review for the sound quality of the TV. It is just not up to the job and let's the overall package down. To be fair, the TV has the ability to tweak the sound output but nothing seems to make that much difference and watching a boombastic movie is somewhat diminished by the poor audio output. The good news is that adding a decent soundbar (with sub) makes a world of difference and allows you to enjoy the display AND sound together.
Date published: 2022-05-07
Rated 1 out of 5 by from Nothing but problems Nothing but connection issues with this tv. Not a recommended purchase
Date published: 2022-05-06
Rated 4 out of 5 by from Could be better Great pictures on HD and smart channels but blurry and not great quality when watching on normal TV via SKY channels which was a little disappointing. Also Sony blu ray player I had for an older Sony TV over-rides the TV Speakers and it took some time to sort out. Also lots of updates all the time.
Date published: 2022-05-04
Rated 5 out of 5 by from So far so good. Had this for a couple of weeks and it's great. Still some fine tuning to do, but overall, it's awesome. Would recommend using a surround system or sound bar.
Date published: 2022-04-24
Rated 5 out of 5 by from Best full array tv at this price point I have previously had the XF9005, which was a superb tv. The x90J is just as good and can’t be beaten at this price point, in my opinion. Out of the box with no changes to settings, it performs well. However, my preference is to turn off the motion enhancements and take it back to basics, which I think gives a much better, truer to life picture, and makes films much more pleasurable to watch. Tweak the contrast, brightness and colour to your personal preference and you won’t be disappointed with this TV.
Date published: 2022-04-24
Rated 2 out of 5 by from Excellent picture Bought this TV 2 weeks ago. Very pleased with the sound without a sound bar although I do want to purchase one for the dolby atmos experience. The picture is superb and excellent value for money.
Date published: 2022-04-23
Rated 5 out of 5 by from Great at everything But should have waited for the x95j..But still very happy with the x90j.....
Date published: 2022-04-23
Rated 5 out of 5 by from Great features netflix utube Google voice control. Bought this sony tv couple of weeks ago and I am very happy with it.
Date published: 2022-04-21
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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