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£879 RRP £999
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Sony BRAVIA XR50X90JU is rated 4.4 out of 5 by 56.
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50 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD
£879 RRP £999
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

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For delivery of in-store only deals, please contact your local store for more details.
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Incredible offers on this TV!

FREE next working day or nominated day delivery when you buy this TV. Simply use voucher code FREEND20 at checkout and select the Next Working Day or Nominated Day delivery option. Offer available from our stores, our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 31.12.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

Vibrant sound and vision make the Sony BRAVIA XR-50X90JU a true class-leader.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-50X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-50X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Smart catch-up TV**
Catch-up on a vast range of films and TV series, the Sony’s wide-ranging app support. This includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-50X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Get a TV that masters all your favourite TV, movies and gaming – the Sony BRAVIA XR-50X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**YouView, BBC iPlayer, ITV Hub, All 4 & My5 are currently not available, Google and Sony are working on this issue to get them enabled as soon as possible.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED Full Array
Local Dimming
Yes - Full Array
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1119 x 649 x 70
Dimensions including stand WxHxD
1119 x 715 x 286
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1225 x 782 x 141
Wall Mount Required
VESA - 200 x 200
Weight (KG)
13.5/14.1 (Without/With Stand)
Remote Control
Yes - Fixed
Rated 4 out of 5 by from no freeveiw chanels I would have thought sony would have kepted all the freeview channels very disappointed I like sony. If I'd known I would have had second thoughts about buying the TV I know there's am update to put the iplayer back on. I'm still waiting for this to work. So will sony put back Iplayer chanel 4, 5, Stv Itv and catchup tv
Date published: 2021-11-28
Rated 5 out of 5 by from Deep immersive experience Rich blacks, vibrant colours and stunning picture. Love Bravia and this is the best one I’ve owned yet.
Date published: 2021-11-28
Rated 2 out of 5 by from Very good picture Had to return as no youview or access to bbc, itv apps. Freeview on its own is limited
Date published: 2021-11-26
Rated 5 out of 5 by from Great prices, top service. Highly recommended, super prices, prompt delivery great customer interaction.
Date published: 2021-11-16
Rated 3 out of 5 by from Great TV but frustrating to set up Bravia Core No matter how many times I enter my date of birth I am constantly informed I have to be over 18 to sign up. I am well over that age and find this incredibly frustrating!
Date published: 2021-11-16
Rated 3 out of 5 by from Missing UK catch-up apps Disappointingly missing UK catch-up apps. Expected more from a quality Sony product.
Date published: 2021-11-03
Rated 5 out of 5 by from Please with our purchase fits our room perfectly had the television for three days but in the short time very happy with our purchase
Date published: 2021-10-29
Rated 5 out of 5 by from Just unreal Having not upgraded my T.V in around 11 years I have to say this was so worth the wait! The picture quality is amazing, can run the PS5 brilliantly and the features are all easy to use/work out. Very happy I went for this!
Date published: 2021-10-24
Rated 5 out of 5 by from First time using Richer Sounds! The TV I'd been after was £100 cheaper on Richer Sounds. Still, with such a large purchase, and never having used them before, I checked out reviews on them (which were all excellent) and decided to give them a try. Truly exceptional service. Best price on the market. Quick delivery, which they communicated with me the whole time and the security of a 6 year guarantee. An excellent experience and will most definitely be a returning customer for my next tech purchase. Brilliant!
Date published: 2021-10-14
Rated 5 out of 5 by from Great futeres Super Tv I recommend for everyone. Great product!!!!!
Date published: 2021-10-12
Rated 4 out of 5 by from Disappointed Great picture and sound but a number of features advertised such as catchup tv, bbc, itv and channel 4 iPlayers are not available
Date published: 2021-10-11
Rated 3 out of 5 by from A bit early to make any decisive decisions. As I have had this television for just short of two weeks I feel that I cannot give it more than 3 stars , it looks like a FIE star appliance but ho knows it may go wrong in a few weeks time. Too early to call.
Date published: 2021-10-10
Rated 3 out of 5 by from Fantastic for ps5! Bought two weeks ago. At this time a little underwhelmed. The tv is amazing for ps5 with amazing clarity etc but not sure at this time for normal tv, even uhd on sky. Maybe I just need to play more with the settings but the colour certainly doesn’t pop out as much as my 4 year old Sony 43 inch tv.
Date published: 2021-10-10
Rated 5 out of 5 by from Great TV Have had the TV for a couple of months, it hasn't disappointed. Great features, superb build quality and a very reasonable price. Very happy with all aspects.
Date published: 2021-10-08
Rated 5 out of 5 by from Great TV I brought this tv to go with a PS5. The TV arrived in a day, still waiting on the PS5 :) The picture is crisp and clear and the sound is surprisingly bassy. Works great with Sky Q and Xbox Series S
Date published: 2021-09-26
Rated 5 out of 5 by from Brilliant upscaling Very pleased with our new TV. 4K videos are stunning but bought this for the quality of its upscaling as most of the TV that we watch at the moment is SD or HD and the X90J has not disappointed. No motion blur, colours are realistic and the picture is sharp, if anything, some SD channels look better on this new TV than they did on our old HD one. The sound is clear with a good range and feels as if it is coming out of the screen. Our first experience of a Smartt TV so only limited usage but have found it easy to use so far. Very pleased and would recommend.
Date published: 2021-09-23
Rated 5 out of 5 by from fantastic television enhances everything Had to upgrade to compensate for my Xbox and wow what a product just have to get everything catered to my needs which is easy
Date published: 2021-09-06
Rated 5 out of 5 by from Plug and play Easy to use and connect various inputs. Picture improved from last years model. Not a fan of fake surround sound in general but it does make a good effort. Works seamlessly with PS4, can’t comment on PS5 as can’t get hold of one…The only thing that lets it down is the android software load time which is slower than last years model but hopefully this will improve via updates.
Date published: 2021-09-06
Rated 5 out of 5 by from Mr I bought Sony tv because good quality and good service
Date published: 2021-09-04
Rated 5 out of 5 by from V good Bought a month ago very pleased but paper booklet manual would make it a lot better to use
Date published: 2021-08-31
Rated 5 out of 5 by from Superb picture and great sound too! I bought this TV because I've been very happy with Sony products and this TV has HDMI 2.1 (120Hz, ideal for linking with a PS5). The setup was very straightforward and the fact that I can use Freeview, FreeSat and Virgin (using a VM box) means that I have so many options when it comes to viewing. The picture is so crisp and the sound is great and easily configured for different material. My teenage daughter has given it her seal of approval. Dad is cool again! What's not to like!!
Date published: 2021-08-22
Rated 4 out of 5 by from Great TV Have had the TV for just over a week, replacing a previous Sony TV (a KD55A1, three years old). Really impressed with the progress made from old to new unit. Moving to a Google TV is a definite improvement. The sound, picture (definition and brightness) is a marked improvement.
Date published: 2021-08-21
Rated 5 out of 5 by from Ultra HD Quality Nice size screen for the room size I've been happy with Sony products for years Vivid colour and good sound. This TV somewhat justifies a Sky package for supreme viewing ability.
Date published: 2021-08-19
Rated 5 out of 5 by from Excellent Picture quality is excellent Google tv very good, easy to use, and fast Sound is far better than previous (Sony) tv Not the cheapest, but quality is more than worth the price.
Date published: 2021-08-13
Rated 5 out of 5 by from Amazing picture Bought this last month as my last tv was on its way out. Amazing tv and the picture quality is outstanding.
Date published: 2021-08-09
Rated 4 out of 5 by from Good but lack of catch up Average TV This was purchased to replace my ageing 65” Panasonic TV but i slightly regret it as there is better out there for less cash but the supply's on some these 75” TV s are erratic First it bad points the sound is average .The lack of catch up TV on something at this price is bad when you can get it on just about anything else Now the good points The picture is very good when some picture settings changed .The Bravia Core is worth having .Plus the Sony HT_ST5000 Sound Bar fits in nicely
Date published: 2021-08-08
Rated 5 out of 5 by from Amazing Picture quality I wanted a tv to watch movies on in the best quality I've just watched the bravia core online Imax enhanced app that gives 4 free movies and i have to say the quality was amazing you could clearly see the difference in Imax however i would recommend a Dolby atmos sound bar I've also watched Dolby vision on YouTube again mind blowing quality .
Date published: 2021-08-07
Rated 2 out of 5 by from Usual Sony quality but very poor Apps I’ve always had Sony TV’s and this one does not disappoint on the usual visual quality and sound. However, the ability to find or add Apps is abysmal. No ITV hub, no BBC iPlayer, My5 added and then it disappeared. Hours list on forums looking for advice. Really not good at all given how much content is on demand these days. Sony really need to sort it out.
Date published: 2021-07-29
Rated 5 out of 5 by from Exceeded Hopes & Expectations (XR50X90JU) Took the plunge about a month ago and no regrets. Went for the 50" as was for a small room and didn't want it to dominate. I watch a lot of old material in SD (mostly on the TPTV channel), and find the X90J does a good to excellent job of upscaling the picture. HD upscale is good (tested through freeview channels) and 4k is of course excellent Blacks are deep, and not too much faffing to keep a punchy yet natural (to my eyes) picture. The audio sounds better than when I first got it, but that's probably me getting more used to it (though I'll probably invest in a soundbar at some point). The basic looking cable tidies work surprisingly well, coping with 6 cables no problem. The set also passes my need for Sky F1 streamed through their desktop player app (Windows 10 PC). With the desktop set to 1080p @60hz and letting the tv do the upscaling, it looks pretty sharp (source is originally 720), and @60hz, the playback is smooth. Only two negatives are the remote navigation disk(?) feels clumsy and inaccurate at times, and still waiting for the UK catch-up apps to be added (BBC Iplayer, ALL4 etc).
Date published: 2021-07-29
Rated 5 out of 5 by from Great Sony bravia A brilliant tv,colour superb .great installed apps . Looks good ,easy to set up , very well explained.,and also you could not buy from a better company (Richersounds), Maidstone, a great customer service, very helpful and they go beyond to help you.
Date published: 2021-07-26
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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