”Simply one of the best TVs we’ve ever tested.” ’What Hi-Fi?’ – 5 Star review.
“Most impactful HDR I've seen from an OLED TV.” ’HDTV Test’ – Best In Class.
OLED meets XR Picture With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.
Sony’s powerful new heart – Cognitive Processor XR Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.
XR OLED Contrast Pro and XR Triluminos for ultimate colour XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
XR Sound Position with 3D Surround Upscaling for enveloping sound Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Acoustic Surface Audio+ for perfect sound to picture sync Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.
New Google TV** Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
Hands-free voice control your TV Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.
Upgrade your gaming, with feature-packed HDMI 2.1 interface Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.
*ALLM and VRR due later in the year via firmware update.
Multi-position stand Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.
See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Rated 5 out of
5 by
Shorty123ngtl from
Fantastic TVTop of the range Sony TV with the more powerful processor that gives a brighter sharper picture
Date published: 2022-06-17
Rated 5 out of
5 by
Steve2022 from
Great picture and sound quality.OLED picture quality second to none. Sound quality from on board speakers second to none.
Date published: 2022-06-16
Rated 5 out of
5 by
Yogi derby from
Amazing picture and soundI had tv a couple of weeks and truly amazed at its quality and sound. I have done a lot of research into buying a tv. The only negative would be to add more content to Sony Bravia core
Date published: 2022-06-15
Rated 5 out of
5 by
Glendir from
Just wowRecently decided to upgrade to a 65” tv from a 55” LG oled (which was a great tv and would be a difficult act to follow). The choice was between the various LG tv range and the Sony Bravia with cost being a big factor. After reading a LOT of reviews and speaking with a lot of people I decided to go with the costly Bravia A90J. Very very glad I did. The picture is outstanding but one difference I wasn’t expecting is how much better it sounds through the same (Sonos) sound system. An amazing tv all round and a totally different viewing experience so well worth the money. It’s easy to operate (a criticism of the older Bravia tv’s I believe) and the design is spot on. Even my wife’s impressed and had to admit that it’s worth the extra cost! Very pleased with it!!
Date published: 2022-06-10
Rated 5 out of
5 by
Neoakira from
Excellent TVBest TV I have owned, sound quality is the best on the market without using a soundbar.
Date published: 2022-06-07
Rated 3 out of
5 by
Jamie Jake from
DissapointedWe bought this a few months ago only to discovered unable to get subtitles on ITV. Spoke with ITV help, they are working on it. It was the latest model. Not good enough.
Date published: 2022-06-07
Rated 5 out of
5 by
Jimck1 from
Could only be a SonyHad previous version thought it would be hard to top..but...
Date published: 2022-06-07
Rated 5 out of
5 by
Ben11 from
Great Picture qualityBought this 6 weeks ago and really happy with product
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https://www.richersounds.com/sony-bravia-xr55a90ju-1.html279198Sony BRAVIA XR55A90JUhttps://www.richersounds.com/media/catalog/product/4/1/410654_4c5e.jpg21992199GBPInStock/Clearance Bargains/In Store/Watford/Clearance Bargains/In Store/Maidstone/Clearance Bargains/In Store/London Bridge/Clearance Bargains/In Store/Stockport/Clearance Bargains/In Store/Holborn/Clearance Bargains/In Store/Croydon/Clearance Bargains/In Store/Southampton/Clearance Bargains/In Store/Glasgow/Clearance Bargains/In Store/Brighton/Clearance Bargains/In Store/Kingston/Clearance Bargains/In Store/Leicester/Clearance Bargains/In Store/Plymouth/Clearance Bargains/In Store/Guildford/Clearance Bargains/In Store/Oxford/Clearance Bargains/In Store/Milton Keynes/Clearance Bargains/In Store/Chiswick/Clearance Bargains/In Store/Hull/Clearance Bargains/In Store/Hanley/Clearance Bargains/In Store/Preston/Clearance Bargains/In Store/Reigate/Clearance Bargains/In Store/Weybridge/Clearance Bargains/In Store/Manchester City Centre/Clearance Bargains/In Store/Lichfield/Clearance Bargains/In Store/Solihull/Clearance Bargains/In Store/Middlesbrough<span style="font-size:16.5px;font-weight:bold;">”Simply one of the best TVs we’ve ever tested.”</span><b style="”font-weight:bold;”"> ’What Hi-Fi?’ – 5 Star review.</b><br><br><span style="font-size:16.5px;font-weight:bold;">“Most impactful HDR I've seen from an OLED TV.”</span><b style="”font-weight:bold;”"> ’HDTV Test’ – Best In Class.<br><br>OLED meets XR Picture</b><br>With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.<br><br><b style="”font-weight:bold;”">Sony’s powerful new heart – Cognitive Processor XR</b><br>Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.<br><br><b style="”font-weight:bold;”">XR OLED Contrast Pro and XR Triluminos for ultimate colour</b><br>XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.<br><br><b style="”font-weight:bold;”">The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing</b><br>Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.<br><br><b style="”font-weight:bold;”">Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready</b><br>Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.<br><br><b style="”font-weight:bold;”">XR Sound Position with 3D Surround Upscaling for enveloping sound</b><br>Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.<br><br><b style="”font-weight:bold;”">Acoustic Surface Audio+ for perfect sound to picture sync</b><br>Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.<br><br><b style="”font-weight:bold;”">New Google TV**</b><br>Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.<br><br><b style="”font-weight:bold;”">Hands-free voice control your TV</b><br>Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.<br><br><b style="”font-weight:bold;”">Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE</b><br>Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.<br><br><b style="”font-weight:bold;”">Upgrade your gaming, with feature-packed HDMI 2.1 interface</b><br>Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.<br><br>*ALLM and VRR due later in the year via firmware update.<br><br><b style="”font-weight:bold;”">Multi-position stand</b><br>Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.<br><br>See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.<br><br>Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.<br><br>Please note: This TV does not feature the Freeview Play catch-up service.<br><br>**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.Sony00SONY-XR55A90JU-SCadd-to-cartlow-stocksku:SONY-XR55A90JU-SCmanufacturerdescription:Sonycategory_description:55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HDbrand:Sonymanufacturer_model:SONY-XR55A90JUpre_amplifier:Noproduct_status:Bin Endpurchaseonlinestatus:WSbv_feed_exclude:Nosrp:2199.000000SonyNo55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HDSonySONY-XR55A90JUNoBin EndWSSONY-XR55A90JU-SC2199.000000NoYesNoYesNoYes - 2 positionYesNo0.555" to 58"Freesat, FreeviewYesVESA - 300 x 300YesYesYesYes100Hz/120Hz10 bitYesNoGNoNoYes - eARCYesYesNoYes (HDMI 2.1 x 2)1391 x 836 x 180YesYes1150/1282YesDolby Vision, HDR10, HLG1223 x 709 x 411282 x 709 x 317112G133GNoYesYes18.6/20.3 (Without/With Stand)4 (HDCP 2.2 - 4)YesYesYesNoYes - Opticalscreen_size1754.9500001864.950000Yes1NoNoNoNoNoNoNoYes3OLEDYes - OLEDXR Motion Clarity10100Hz3840 x 2160Dolby Vision, HDR10, HLG4K Ultra HD55"OLEDQuad Core ProcessorYesNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNoNo