Sony BRAVIA XR55A90JU is rated 4.6 out of 5 by 129.
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55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD

In-store Clearance item

Open Box Guide Price (1 available across all stores) £2289 .950000
RRP £2699 .000000
Screen Size:

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Compare (3 max)
”Simply one of the best TVs we’ve ever tested.” ’What Hi-Fi?’ – 5 Star review.

“Most impactful HDR I've seen from an OLED TV.” ’HDTV Test’ – Best In Class.

OLED meets XR Picture

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1223 x 709 x 41
Dimensions including stand WxHxD
1282 x 709 x 317
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1391 x 836 x 180
Wall Mount Required
VESA - 300 x 300
Weight (KG)
18.6/20.3 (Without/With Stand)
Remote Control
Yes - 2 position
Rated 3 out of 5 by from Let down by judder and lack of apps At this price was expecting a big improvement over my A9G OLED - and picture is better but this is let down by judder issues on apps like Netflix - which gets quite annoying. Also UK streaming apps like BBC iPlayer are not available at the moment.
Date published: 2021-09-28
Rated 5 out of 5 by from Best TV of this generation so far I bought this tv a month ago. I am so happy with the design, picture and sound. Best TV so far
Date published: 2021-09-27
Rated 5 out of 5 by from Great feathers Very good and very smart TV that I ever have seen till now.
Date published: 2021-09-27
Rated 4 out of 5 by from Not as good as expected Sky and terrestrial don’t appear to broadcast signals that this TV is supposedly capable of. Had to buy a Vesa stand as legs do not fold inwards.
Date published: 2021-09-27
Rated 4 out of 5 by from Great TV pity about the lack of UK TV Apps. Picture and sound quality is great, as well as the TV being quite thin it looks great mounted on the wall. But the lack of UK TV apps is a pain.
Date published: 2021-09-26
Rated 5 out of 5 by from A90J Expensive yes worth the price yes We bought the A90J about a month ago and whilst it is an expensive tv it’s worth it picture quality is amazing no grey shading between dark and light scenes the auto picture mode is very good no real issues selecting the correct mode the Netflix and imax modes work surprisingly good,This is the 1st tv with the screen as a speaker I’m quite happy with the sound produced just from that we also have it hooked up to a surround sound system and use the screen as the 5th speaker and that is amazing very easy to switch between surround and tv speakers , The remote is nice and easy to use and when changing inputs etc nice to have the options at the bottom of the screen .Gaming mode is good the set has allm no vrr support yet,but works well no judder or stuttering .The google tv Home Screen is ok not really used it a lot,one thing to note is no uk catch up services a shame as plenty of streaming services on it so would of been nice to have it all built in,will it come you can never tell its not a deal breaker thou as fire stick or Apple TV have it all anyway,oh and Apple TV now outputs in Dolby vision . So overall yes the A90J is the flagship model and has the price tag to go with it,but worth the cost ? To be honest it is for us a vast improvement from our old 9005
Date published: 2021-09-25
Rated 5 out of 5 by from The best Sony tv I’ve ever purchased I bought this tv to replace a 7 year old led tv, I couldn’t be happier, this oiled has the wow factor, easy to set up and use.
Date published: 2021-09-25
Rated 5 out of 5 by from Great futures I brought these months ago. Everything is OK but the Disney Channel still cannot use
Date published: 2021-09-24
Rated 3 out of 5 by from Great tv but broke after month and half I bought this tv 6 weeks ago and thought was great purchase till a white line went right down the panel currently waiting for replacement which has been quite a carry on
Date published: 2021-09-23
Rated 5 out of 5 by from A fantastic TV! We took the plunge and moved to a quality high definition TV from a 14 year old 32in LCD Sony set that claimed it was HD ready all those years ago! What a revelation! The built in Ultra HD apps like Netflix and You Tube are amazing, especially in Dolby Vision. Plus feeding it with live UHD from Sky Sports and other programming, or 4K UHD Blu Rays from our Sony player just transform our TV experience. The sound is mind blowing too. We were expecting to have to buy a sound bar with our new TV choice, but it’s quite unnecessary with this one! Initial setting up, with Google phone app was simple (actually good fun too!) and the menu structure of the TV and Google TV is easy to understand. We’re so pleased we bought this TV!
Date published: 2021-09-23
Rated 5 out of 5 by from Brilliant picture. Bought this to improve my wife’s quality of viewing.
Date published: 2021-09-23
Rated 5 out of 5 by from One Amazing TV. Really pleased with this purchase. The picture is stunning in 4K HDR mode and very good just watching standard HD from normal broadcasters. If this is on your shopping list, you really need to see it, in person. You also need to hear it because the sound is fantastic, given the audio technology built into the set. Could not be happier.
Date published: 2021-09-17
Rated 4 out of 5 by from Cant add a subwoofer The TV is super and the picture and sound are great, however I was advised by Sony salesman that ta subwoofer can be added, and it can't. so you have great sound but not the depth of base that a subwoofer gives
Date published: 2021-09-12
Rated 5 out of 5 by from Fantastic Tv I bought this television a month ago and it's the best thing I ever done 65" Sony ER what a picture fantastic in HD fantastic in UHD best money I've ever spent I would recommend this television to everybody
Date published: 2021-09-10
Rated 5 out of 5 by from Fantastic Big improvement on my A9G very bright and clear to watch
Date published: 2021-09-07
Rated 5 out of 5 by from Incredible Screen Bought the 83" version and can honestly say it's the best screen I've ever seen. For my eyes the colours and depth in the picture out the box on the cinema setting is fabulous. Natural colours with great contrast and punch. Was originally planning on getting it calibrated but I don't feel there's a need now I've seen it. PS5 gaming on it is a blast.
Date published: 2021-09-06
Rated 3 out of 5 by from Not a promising start After 2 months use problems. Total loss of sound, tried switching off various attached units even a reset, still no joy. Gave up for the night and pulled the plug from the power socket. Reconnected the power at the wall, it started OK with sound waited until next 80 mile round trip to retailer, they agreed to exchange tv.
Date published: 2021-09-06
Rated 3 out of 5 by from Good Good product to have . Nice viewing by family . Ok having issues at the moment.
Date published: 2021-09-04
Rated 5 out of 5 by from Absolutely Exceptional OLED TV XR83A90J Absolutely fantastic, at 83 inches it really makes a difference, this is the Oled TV I have been waiting for, and at once I noticed it is brighter and it seems sharper, I suppose that's the new XR chip highlighting features, so much so, that at times it looks 3D, Brilliant. Also the Bravia Core app allows you to watch 4k Bluray quality streaming (depends on your Internet speed)
Date published: 2021-09-04
Rated 5 out of 5 by from The Best picture The picture is absolutely wonderful. The sound is so much better than some competition The downside for UK customers is the missing UK apps. Namely BBC iplayer and ITV hub These are critical, yet missing. Google is so much better than Android
Date published: 2021-09-04
Rated 4 out of 5 by from Sony a90j I bought this TV 2months ago good TV except suffers from blurring on fast moving scenes
Date published: 2021-09-04
Rated 5 out of 5 by from Quality Have had the 65A90J for just over a week now and gotta say am well impressed.Needed a new tv and after reading online about 2021 tvs settled on the A90J.Not only is it aesthetically pleasing it also has a great picture.Much has been said of its lack of UK catch-up apps but this didn’t dissuade me and once i linked up a UHD player i knew i’d made a great choice.Stunning.I placed mine flush with the tv stand and it looks amazing.Of course there are cheaper makes and models on the market,but if you really want the best tv on the market at the minute the A90J fits the bill.
Date published: 2021-09-02
Rated 5 out of 5 by from Amazing picture and sound. Never bought a top of the range tv before. A tv is a tv isn’t it. Was I wrong!! Definitely worth every penny with amazing pictures full of so much detail. I am in awe. I also wanted to get away from a sound bar taking up space and hoped the tv’s own speakers would be good enough. Yes a good sound bar would be a step up but it would have to be a good one, as the acoustic panel is fantastic. Good sound which is full and rich. I have fallen in love with this tv as I line up a list of shows and films I want to enjoy on a piece of technical art.
Date published: 2021-08-31
Rated 5 out of 5 by from New Television Have just bought the tv after seeing a demo and am very happy with picture and sound quality.
Date published: 2021-08-30
Rated 5 out of 5 by from Fantastic TV Finally decided to upgrade from my Pioneer plasma and so happy that I did! Great picture and sound, you can feel that a lot of effort has gone into making this the best OLED TV arouns.
Date published: 2021-08-29
Rated 5 out of 5 by from An absolutely superb TV This TV is part of the Master Series and it doesnt disappoint. The picture quality is undeniably superb, the sound is very good, the set up very easy and the TV is extremely thin. The TV is 2021 model and so the technology is that much newer and the picture quality shows. This is only one of two TVs that I would consider buying at present. The TV is also OLED and I find that the colours are more natural than a QLED. I used to own a Sony TV many years ago and then moved to another company because the picture quality for Sony's were not lookong good in a side by side comparison, but with this TV, there was very little contest and I have come back to buying Sony TVs. The build quality is great and the aesthetics are equally good. There are minimal bezels and there is no big Sony logo or LED shining which could distract from the picture. All round superb TV, but you get what you pay for and this isnt cheap.
Date published: 2021-08-28
Rated 4 out of 5 by from Good so far Had problems with the Google tv screen not responding to remote. Disappointed with the sound. It's 'ok'. Good content looks great, poor content is unwatchable
Date published: 2021-08-23
Rated 5 out of 5 by from Simply the best! Fantastic picture, a huge range of adjustments. The sound is good without the addition of a sound bar, bit I will be purchasing one in due course. The picture when using a good 4k/UHD source is amazing with an almost 3D quality. Even the standard definition pictures are good. The blacks are very deep, motion has no blurring and the brightness is brilliant. I can find no fault at all with this TV.
Date published: 2021-08-23
Rated 5 out of 5 by from Sony Oled A90J One of the best Oled TV. 5 star rating. Excellent picture , sound and Dolby atmos system.
Date published: 2021-08-21
Rated 5 out of 5 by from Sony 65” A90J TV I’ve been waiting for this TV to be available for a long time and I’m not disappointed at all - fabulous video and audio!!!
Date published: 2021-08-20
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