Sony BRAVIA XR55A90JU is rated 4.6 out of 5 by 389.
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55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
£1,599 Package Price £1,699
Screen Size:

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Disabled assistance

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Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
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”Simply one of the best TVs we’ve ever tested.” ’What Hi-Fi?’ – 5 Star review.

“Most impactful HDR I've seen from an OLED TV.” ’HDTV Test’ – Best In Class.

OLED meets XR Picture

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Manufacturer's Warranty
5 years
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1223 x 709 x 41
Dimensions including stand WxHxD
1282 x 709 x 317
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1391 x 836 x 180
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight (KG)
18.6/20.3 (Without/With Stand)
Remote Control
Yes - 2 position
Rated 5 out of 5 by from A truly stunning image with and breathtaking HDR This TV has exceptional build quality and a brilliant picture. I bought this over the quantum OLED TVs that I’ve come out this year as LG used the Evo Pannell on the A90J and I prefer to wait a few more years for Samsung to get to build right because there are some minor issues with QD Oled compared with WOLED. Also, this TV shows the same XR processor and Mediatek cpu as many of the 2023 and 2022 TV’s I’m from master series television it’s still in my view the best Sony have ever made over built and with its heating. I don’t bring the brightness to go to amazing levels compared to older. OLED tvs. I don’t think there’s many of these around now, but if you get a chance grab one, it’s a Truly stunningly TV and the fact you can use it as a centre channel for a proper AV set up is great. Even the remote which is quite long is well built. Doesn’t flex doesn’t Creek and the fact that it has a gentle backseat key set up when moved is perfect. It’s just bright enough to say at night time without being glaringly bright. It’s a shame they couldn’t have included a slightly smaller remote. The new one is being. I think I did a bit better but it’s also quite nice to have almost every six conceivable button on one remote control anyway, which is very slim and very light and so much better than the old plastic remotes. I was glad I managed to get one of these. It’s a perfect set for my needs works brilliantly with the PS5 Google TV. Well the interface is a bit cluttered but you can cut that back and Bravia core has so much detail, but the file sizes are quite large so you need a good Internet connection. All in all there isn’t much difference between this TV and the ones coming out this year. In fact I would say this one is probably better built than some of the newer ones which use soft plastic. The A90J you could say was definitely over built but that’s not a bad thing at all the current prices it’s a bargain and you won’t really notice any difference. Compare with the current sets Sony are pushing out this year it’s just a shame they’re still stuck on Android 10. It be nice to see this and if you have a set upgraded to android 11 or 12. The only thing that lets it down is a rather cluttered interface and a lack of information about what every single setting does. Unlike most android products there seems to be so many ways to get to the same place. I can get a bit confusing at times, but once you get used to it end navigation is so far through the menus it’s a joy to use and put a grin on my face when I sit back and watch it in the evening or game on it during the day. Custom is probably the best setting and personally under clarity, I do use reality creation on auto it’s almost free do you like and the extra detail that AI puts into the image is quite incredible. Detail without over. Sharpening is the best picture I’ve ever seen on the TV and as mentioned earlier I think I’ll wait for Samsung to get there QUANUM DOT OLED to have a few issues ironed out. the evo WOLED Panel on and this TV is more very bright and has amazing detail and benefits from Sony exceptional motion handling.
Date published: 2023-05-28
Rated 5 out of 5 by from Excellent build quality and image quality! I've been wanting a Sony TV for a really long time, through a recommendation of a friend who swears by Sony specifically. I can honestly say up to now (3-4 weeks), I've been blown away by how great the picture quality is and the overall speed of the interface. The image quality is fantastic for films, TV and gaming. I use it with a RTX 3080 gaming PC and it utilises 120hz with ease, although a Ultra High Speed HDMI certified cable is definitely needed, as my old cable wouldn't work with the Sony. The OLED image quality is second to none and this model also benefits from a heatsink to help reduce image retention. The 5 year warranty is also reassuring direct with Sony.
Date published: 2023-05-24
Rated 2 out of 5 by from Great Picture; Questionable QA & Warranty As with any Sony OLED, the picture quality and processing is superb, particularly the tone mapping. Also a huge fan of not messing with the colours too much (like Samsung). However, at this price point, WOLED panels with noticeable vertical banding ("dirty screen effect"), and (sporadically) dead pixels are not acceptable. Neither is a 1 (!) year warranty that doesn't even cover some of these issues. Something this expensive should be near faultless, and be supported for longer. My rating is based on observing these defects on my panel. I find the banding distracting in everyday viewing.
Date published: 2023-05-22
Rated 4 out of 5 by from Sony 65 TV I love my new Sony tv, Stunning . The best tv I have ever had & Love watching it.
Date published: 2023-05-20
Rated 5 out of 5 by from Great Picture I bought this a couple of weeks ago and I am very pleased with the picture quality and the features. The design whereby the set sits directly on the unit has given that extra space has allowed me to go for a 55”, where previously I was limited to 49”
Date published: 2023-05-01
Rated 2 out of 5 by from Great Quality I brought one of the best TVs reviewed in 2021. A great TV for a great price - bargin!
Date published: 2023-04-30
Rated 4 out of 5 by from Almost Perfect I did a lot of research before deciding on this TV and it has not disappointed. The picture really is incredible. Only criticism I have that it has crashed twice on the same night. Once it just became completely unresponsive and I had to turn it off at the wall, the second time it put itself into standby half way through a movie. It then advised of an available update, this has now been installed so hopefully the issues are now resolved. I'll have to wait and see!
Date published: 2023-04-29
Rated 5 out of 5 by from Best TV I’ve ever had Bought this to complement my PS5 and have been blown away with the image quality. GT7 with 120hz is a gamechanger. Dolby vision streaming has never looked as good.
Date published: 2023-04-29
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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