Sony BRAVIA XR55A90JU is rated 4.6 out of 5 by 447.
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Sony BRAVIA XR55A90JU

55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
£1,599
SAVE£100

Unfortunately this product is no longer available.

For advice on an alternative product or details of newer ranges, please contact Telesales here or your local store which you can find here.


Phil, Telesales Manager, 18th Year of Service

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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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”Simply one of the best TVs we’ve ever tested.” ’What Hi-Fi?’ – 5 Star review.

“Most impactful HDR I've seen from an OLED TV.” ’HDTV Test’ – Best In Class.

OLED meets XR Picture

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen
OLED
Yes
Screen Size
55"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
100Hz/120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Works with
Amazon Alexa, Google
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
3
Wi-Fi
Yes
General
Manufacturer's Warranty
5 years
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
133
Energy - HDR rating
G
Energy - HDR kWh/1000h
112
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1223 x 709 x 41
Dimensions including stand WxHxD
1282 x 709 x 317
Maximum Stand Width (mm)
1150/1282
Outer Box Dimensions WxHxD
1391 x 836 x 180
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight
Weight (KG)
18.6/20.3 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 2 position

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Rated 5 out of 5 by from Top TV Bought this 4 months ago and still amazed at the picture quality. Even the grandkids love it when the connect the Xbox
Date published: 2023-12-05
Rated 4 out of 5 by from Great Picture Picture is for me nearly perfect. Annoying sounds using the guide, settings etc.
Date published: 2023-12-04
Rated 5 out of 5 by from So far so good Brilliant picture and good sound. Picture is clear as it gets even for UK broadcast tv. Only gripe is the way it forgets to open as live TV on switch on and reverts to one of the other inputs, even if live TV was the last thing it was used for. Bit annoying but the great picture is probably worth the hassle of pressing a few buttons to get to live TV every time it is switched on.
Date published: 2023-11-13
Rated 4 out of 5 by from Great TV, not so great apps. The Sony Bravia picture and sound quality are very good and work well in our media wall. The only gripe I have is that the Sony ITVX, ALL4 and MY5 do not support live TV.
Date published: 2023-11-03
Rated 5 out of 5 by from Excellent quality wide range of useful features. I purchased the TV approximately three weeks ago and And found picture quality and range of features to an extremely high standard. I can highly recommend this TV
Date published: 2023-10-24
Rated 5 out of 5 by from Best tv ever Best tv I’ve ever had picture,sound,apps everthing is spot on
Date published: 2023-10-11
Rated 5 out of 5 by from Absolutely fantastic I bought this two weeks ago and at the moment I'm absolutely loving it while still exploring to see how fabulous it is. I love the sound and picture quality. I really would recommend this to anyone needs a great television.
Date published: 2023-09-24
Rated 5 out of 5 by from Overall Performance Clarity, brightness, sharpness and colour are excellent, it has lived up to all my expectations and exceeded the performance of the 65" Bravia it replaced. Also, with my seating being 5 metres from the screen it seriously improved my viewing experience.
Date published: 2023-09-21
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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