Sony BRAVIA XR55A90JU is rated out of 5 by 115.
Sony BRAVIA XR55A90JU
55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
- 55" Inch
- 4K Ultra HD
- Full Specifications
Incredible offers on this TV!
£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 30.09.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.
18 months 0% Interest Free Credit available on this TV. Offer available from our stores and from our telesales team, ends 21.09.21. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.
“Most impactful HDR I've seen from an OLED TV.” ’HDTV Test’ – Best In Class.
OLED meets XR Picture
With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.
Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.
XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.
New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.
Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.
*ALLM and VRR due later in the year via firmware update.
Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.
See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
**BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.
Yes - OLED
XR Motion Clarity
3840 x 2160
Dolby Vision, HDR10, HLG
Panel Bit Depth
Panel Bit Depth
4K Ultra HD
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
4 (HDCP 2.2 - 4)
Yes (HDMI 2.1 x 2)
USB Video Playback
Energy Efficiency Rating
Power Consumption - Standby
Dimensions excluding stand WxHxD
1223 x 709 x 41
Dimensions including stand WxHxD
1282 x 709 x 317
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1391 x 836 x 180
Wall Mount Required
VESA - 300 x 300
18.6/20.3 (Without/With Stand)
Yes - 2 position
Rated 4 out of 5 by Paul12432134635 from Cant add a subwoofer The TV is super and the picture and sound are great, however I was advised by Sony salesman that ta subwoofer can be added, and it can't. so you have great sound but not the depth of base that a subwoofer gives
Date published: 2021-09-12
Rated 5 out of 5 by AllyBoy from Fantastic Tv I bought this television a month ago and it's the best thing I ever done 65" Sony ER what a picture fantastic in HD fantastic in UHD best money I've ever spent I would recommend this television to everybody
Date published: 2021-09-10
Rated 5 out of 5 by Mickley from Fantastic Big improvement on my A9G very bright and clear to watch
Date published: 2021-09-07
Rated 5 out of 5 by JurassicBear from Incredible Screen Bought the 83" version and can honestly say it's the best screen I've ever seen. For my eyes the colours and depth in the picture out the box on the cinema setting is fabulous. Natural colours with great contrast and punch. Was originally planning on getting it calibrated but I don't feel there's a need now I've seen it. PS5 gaming on it is a blast.
Date published: 2021-09-06
Rated 3 out of 5 by JB R from Not a promising start After 2 months use problems. Total loss of sound, tried switching off various attached units even a reset, still no joy. Gave up for the night and pulled the plug from the power socket. Reconnected the power at the wall, it started OK with sound waited until next 80 mile round trip to retailer, they agreed to exchange tv.
Date published: 2021-09-06
Rated 5 out of 5 by Christine 38 from Great picture and sound A bit expensive but we'll worth it It an excellent TV in all respects.The only drawback is no catch up tv at the moment but that should be installed at a later date
Date published: 2021-09-05
Rated 3 out of 5 by Alawa from Good Good product to have . Nice viewing by family . Ok having issues at the moment.
Date published: 2021-09-04
Rated 5 out of 5 by Oyodi from Absolutely Exceptional OLED TV XR83A90J Absolutely fantastic, at 83 inches it really makes a difference, this is the Oled TV I have been waiting for, and at once I noticed it is brighter and it seems sharper, I suppose that's the new XR chip highlighting features, so much so, that at times it looks 3D, Brilliant. Also the Bravia Core app allows you to watch 4k Bluray quality streaming (depends on your Internet speed)
Date published: 2021-09-04