Sony BRAVIA XR55A90JU is rated 4.6 out of 5 by 371.
  • y_2023, m_1, d_29, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.34
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_371
  • loc_en_GB, sid_SONY-XR55A90JU, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 151.81ms


55 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
£1,599 Package Price £1,699
Screen Size:

Unfortunately this product is no longer available.

For advice on an alternative product or details of newer ranges, please contact Telesales here or your local store which you can find here.

Phil, Telesales Manager, 18th Year of Service

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

”Simply one of the best TVs we’ve ever tested.” ’What Hi-Fi?’ – 5 Star review.

“Most impactful HDR I've seen from an OLED TV.” ’HDTV Test’ – Best In Class.

OLED meets XR Picture

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See the difference OLED and XR make together, with the Sony BRAVIA XR-55A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Manufacturer's Warranty
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1223 x 709 x 41
Dimensions including stand WxHxD
1282 x 709 x 317
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1391 x 836 x 180
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight (KG)
18.6/20.3 (Without/With Stand)
Remote Control
Yes - 2 position
Rated 4 out of 5 by from Great tv let down by tv setting Tv let down with poor feature. Jumps from hdmi input for no reason. Poor layout for hdmi inputs on the tv menu
Date published: 2023-01-04
Rated 5 out of 5 by from A most excellent performer Great choice of TV would pick the same model again given the opportunity or the need
Date published: 2023-01-04
Rated 4 out of 5 by from Good display quality Good TV but the OS does not allow download NOW and Sky Sport App ....
Date published: 2023-01-02
Rated 5 out of 5 by from A master piece We bought the TV this month and it has been absolutely amazing! Worth every penny we paid for it. The picture quality and sound is amazing. I also enjoy the pictures that pops up when the tv is on pause mode after few mins.
Date published: 2022-12-30
Rated 5 out of 5 by from Wonderful product I have only owned the tv for a few weeks but have found it a wonderful product and it's really a huge improvement over my 37inch Panasonic plasma. It should be as that was purchased in 2005. The sound was always an issue on flat panel tv and I have to say this Sony matches and surpasses the Panasonics sound in most ways. The image quality when fed with a signal it deserves is hugely enjoyable , even with sport. Blacks are inky dark and great detail is pulled from all content ,it makes many scenes look outstanding. Colours pop and motion is the best I've seen on a TV this size. Fantastic product and if you can get a discount even better!
Date published: 2022-12-21
Rated 5 out of 5 by from Fabulous TV I bought this TV last month after spending quite some time sorting through all the different makes & models and so far I am very pleased with my choice. Picture quality is stunning and the sound is a dramatic improvement on my previous Sony 48" led TV,
Date published: 2022-12-21
Rated 5 out of 5 by from Fantastic image for movies We're very much enjoying the quality of the picture for watching our favourite movies!
Date published: 2022-12-20
Rated 5 out of 5 by from Great buy Bight 1month ago and so very happy, can’t believe the quality of picture, it’s everything you could want and more
Date published: 2022-12-19
Rated 5 out of 5 by from My Review for A90J | BRAVIA XR | Would recommend, Hughley expensive, great picture. Worked pretty much out of the box. Reduced a lot of clutter, wires etc.
Date published: 2022-12-19
Rated 5 out of 5 by from Stunning pictures An amazing Sony tv, that brings to life pictures in your living room. Bright, vibrant colors and a great processor that is lightening fast. Superb and intuitive navigation on screen. The best Sony I’ve had to date.
Date published: 2022-12-16
Rated 5 out of 5 by from Fantastic picture and sound! I bought this TV at the beginning of December after a lot of research and comparison with competitors and the various TV's in the Sony range...and what a joy it is. The picture and sound is fantastic. With a lot of modern tv's, a soundbar or the like is required, however I have not needed to use mine at all such is the quality. The TV comes into its own when watching wildlife or space programmes; the blacks are actually black because of the OLED's ability to turn off individual LED's. Still early days but I am loving it and it is a big improvement on my previous 55" Samsung 4k TV. The menu's take a while to get used to but I soon got the hang of it. All in all, an outstanding TV and very happy that I chose it over other options.
Date published: 2022-12-14
Rated 5 out of 5 by from Fantastic TV Never spent this much on a TV before, so glad that I did. It's worth every penny. The picture quality, brightness and motion is incredible
Date published: 2022-12-14
Rated 5 out of 5 by from Nice panel. Decent audio. It is fitting the bill nicely. The picture with 4K is out of this world. I’ve upgraded from a Sony bravia kdl40w4000 so I may be stoneage man going to aeroplane man but the picture is amazing. Slumberland on stream was so crisp and colourful. Not sure on the HDR yet as most content doesn’t seem to be doing it right but we shall see. Haven’t games on it as is primarily a cinema screen but we shall see how the vrr goes at some point. Audio is great with the screen being the speaker it is a different experience. I have my old amp hooked up via optical as amp is not 4K yet. But until then the screen speakers are great. Base is surprisingly good (coming from a subwoofer before this) for what it is. Just don’t expect to have a party from it although it is rather loud so there is a chance. No regrets on the purchase so far. I always get Sony Bravia so may be a little biased but it’s the little touches that do it for me, like mute staying mute until you press volume up. It is a small thing but it makes the difference in everyday use. Overall I am pleased with it and will inevitably buy sont again when the time comes. Good job!
Date published: 2022-12-13
Rated 3 out of 5 by from Sony A90j 83" I purchased this tv 3 weeks ago it has some good features I particularly like the sound performance and the ability to use the tv as a centre speaker using surround sound set up 7.1 .However I'm so disappointed and frustrated when watching dvds and Netflix ect as the aspect ratio setting is disabled so you get a dramatically reduced viewing on screen tho whole purpose of buying this expensive 83" screen was to watch movies on a large full screen instead you get 2 large black bars top and bottom on the screen called letter box affect. I'm now trying to return this tv and purchase another brand which allows you to watch movies full screen Sony really needs to update this set to enable aspect ratio no matter what ever you watch from any device Once again so disappointed
Date published: 2022-12-13
Rated 5 out of 5 by from Simply the best Well what can I say ,the A90J is absolutely fantastic , from sound quality to the picture quality . I am using the tv as my centre speaker in my 5.1 surround sound and this work very well . The Dolby vision is a step above all the rest when it comes to the quality of the picture amd sound . Netflix use this a lot . All in all I would highly recommend this Sony TV . You won’t be disappointed .
Date published: 2022-12-07
Rated 5 out of 5 by from Excellent picture Brought this tv after reading the reviews, I’m very pleased so far ! Excellent picture and sound quality without a sound bar . The only thing I would change is the stand , if your mounting it on a table make sure your table is larger as the legs attached at the very edge of the screen!
Date published: 2022-12-05
Rated 5 out of 5 by from Brilliant new television I was persuaded by my husband to buy a new and larger screened television. So glad I did. The sound quality is brilliant, which , as someone who is hard of hearing , I much appreciate.
Date published: 2022-11-25
Rated 1 out of 5 by from XR-65A90J Very disappointed tv not even a year old and has a faulty screen and tv to be replaced as a fully certified as new , like for like as per Sony. Replacement tv delivered and set up but paid a lot of money for the master series which is still under a year old and doesn’t get replaced as brand new. Comon Sony guarantees and warranty!!!!
Date published: 2022-11-24
Rated 5 out of 5 by from Great features Brilliant tv by Sony, amazing picture quality with a very slim design. I have a 65” in my living room and now a 55” in my bedroom.
Date published: 2022-11-22
Rated 5 out of 5 by from Great fatures The best tv i’m ever have me first oled this is Real wow :D
Date published: 2022-11-17
Rated 5 out of 5 by from Excellent service and product I love my tv. The sound and quality of picture are amazing and looks great on the wall. I love the wall paper that comes with the TV too
Date published: 2022-11-16
Rated 4 out of 5 by from Great but possibly too many features Brilliant tv and picture but possibly too many features and settings, if I had 24 hours per day for a couple of weeks free then I may get the best of the tv but sadly I don’t and find some things I watch are too dark or just not quite right but overall really happy with it
Date published: 2022-10-26
Rated 5 out of 5 by from Fantastic tv and sound Really happy with this product would recommend to anyone
Date published: 2022-10-21
Rated 5 out of 5 by from Best tv I have seen I bought this about 3 months ago and i will say that it’s fantastic quality tv
Date published: 2022-10-16
Rated 1 out of 5 by from Faulty after 5 months I bought this tv 5 months ago and it broke down last week, currently in the shop getting fixed, not happy.
Date published: 2022-10-11
Rated 5 out of 5 by from Quality of picture and sound is amazing. We wanted a tv which would look good mounted on the wall as we have had a tv sat in the corner of our living room in the past and also wanted a Smart TV to cut out all the wiring that cluttered behind it (not a pretty sight and a potential fire hazzard). Our previous tv was a Sony and loved it so gravitated towards this brand again. No regrets whatsover, great sound and picture and pretty easy to navigate as well. Would recommend this tv to anyone.
Date published: 2022-10-09
Rated 5 out of 5 by from Beautiful Bought last week and it’s beautiful first class picture and product
Date published: 2022-09-30
Rated 5 out of 5 by from Very good features Bought last week loving it so far it looks and performs well
Date published: 2022-09-27
Rated 5 out of 5 by from Perfect for me Great piece off kit so glad I up graded from my old Sony ! Love the google tv and features
Date published: 2022-09-26
Rated 5 out of 5 by from Great Tv Great TV . super sound super picture expected nothing less
Date published: 2022-09-23
  • y_2023, m_1, d_29, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.34
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_371
  • loc_en_GB, sid_SONY-XR55A90JU, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_richersounds
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 20.47ms

  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
Klarna Payment Badge

Pay in 3 interest-free payments so you can spread the cost. No fees.

  • Add item(s) to your cart (up to £1500)
  • Go to checkout and choose Klarna 
  • Enter your debit or credit card information.
  • To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
  • Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees.

You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.

Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.