Open Box Guide Price (1 available across all stores) £1864.950000
Last brand new price £2199.000000
Sony BRAVIA XR55A95KU is rated 4.8 out of 5 by 131.
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55 inch QD-OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD

In-store Clearance item

Open Box Guide Price (1 available across all stores) £1864.950000
Last brand new price £2199.000000
Screen Size:

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”For movies and TV shows, in SDR and HDR and at all resolutions, the Sony A95K is exceptional.” ’What Hi-Fi?’ – 5 Star review.

QD-OLED – the ultimate in panel design

Combining OLED with Quantum Dot technology, QD-OLED is today’s ultimate screen technology. For perfect blacks and unbeatable contrast, there’s little to beat OLED. For vibrancy and brightness, Quantum Dot is the way to go. Put the two technologies together and you get what has to be the best of all worlds – sensational picture quality with class-beating depth, brightness, contrast and unmatched realism with this Sony 55 inch TV.

Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy.

XR OLED Contrast Pro and XR Triluminos Max for ultimate colour
XR Triluminos Max makes the most of the QD-OLED panel, enabling the widest palette of colours possible. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR OLED Motion and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A95K reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Large, vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With left and right subwoofers fitted, Acoustic Surface Audio+ gives a bottom-end boost, too.

XR Surround with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Stay in touch with BRAVIA CAM*
BRAVIA CAM is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

New, premium quality remote control
Pared back and premium, the new aluminium remote control is a joy to use. Simplified buttons and a backlight make it easy to use, day or night. It’s also easy to find. With Function Finder, simply ask the TV to find the remote and remote sends an alert signal – perfect for when it’s dropped behind a cushion!

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Dual Style stand
The new Dual Style stand lets you decide on the TV’s stance. To get the TV as close to a rear wall as possible, use the Back position. For a more immersive experience, set the stand to the Front position and TV stands forward. Either way, one stand gives you two distinctive TV styles.

With the best in picture, sound and style, the Sony BRAVIA XR-55A95K is the 55 inch TV to beat.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED
Motion Processing
XR OLED Motion
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Yes - BRAVIA CAM included
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
TV Catch Up
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Manufacturer's Warranty
5 years
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1230 x 730 x 56
Dimensions including stand WxHxD
1230 x 730 x 280
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1360 x 830 x 200
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight (KG)
21.2/31 (Without/With Stand)
Remote Control
Yes - 3 position
Rated 1 out of 5 by from Waste of Money / Picture Quality is Rubbish I have had Samsung Tv for past 10 years plus, decided to go for Sony’s latest and most expensive range, paid over the odds but very disappointed with picture / sound quality in particular picture quality compared to my old Samsung Tv. I later understood Sony Oled are only good for 4K streaming, their HD quality is rubbish, waste of money, would never buy Sony again, very disappointed ☹️ ☹️☹️☹️☹️
Date published: 2023-03-26
Rated 5 out of 5 by from The best Tv out there right now The A95K 65-inch is the best TV I have ever owned, no question about it. The Picture quality is out of this world and the Google OS is my favourite OS, having used Samsung's Tizen and LG's Web OS. Gaming is a joy and the remote is the best there is. All other tv manufacturers should take note of this. Usability-wise, this is the one to beat. I would highly recommend this tv or any Sony tv for all, cause I have owned quite a few Sony tvs and none have let me down.
Date published: 2023-03-26
Rated 5 out of 5 by from An awesome QD-OLED I’ve had this awesome QD-OLED tv Now for 8 months! Best picture I’ve ever seen!
Date published: 2023-03-24
Rated 5 out of 5 by from Best TV I've owned Absolutely stunning TV picture quality is the best I have seen, and the sound is incredible
Date published: 2023-03-22
Rated 5 out of 5 by from A95K upgrade, to replace AG9 Went for 65” version again, and boy do Sony keep knocking their Oled’s out of the park. Now we have QD-OLED technology which gives a brighter display, this is very noticeable when compared to the AG9. When hooking up a AV Receiver, fire cube, and 4k blu ray players the hand shake has been flawless. Out of the box there is very little calibration to be done, which for me has always been one of Sony’s advantages over their competitors. The new remote has changed in size, and also comes with backlighting, which is great for me when viewing movies in a dark room. The build quality of this TV is second to none, with a good sturdy base. If you are a movie fan like me, then this tv or any of Sony’s oled models should be considered. At this time I have no negatives to point out, people have mentioned the camera but this does not apply to me as I am using a AV Receiver. I get the idea behind the camera and in a medium to large room this could be very beneficial if reliant on the TVs sound. The next time I upgrade Sony will be at the top of my shopping list.
Date published: 2023-03-19
Rated 5 out of 5 by from My best Sony TV yet I have had a few Sony TVs in my life but this one exceeds them all. A superb picture that can be adjusted to suit any requirement plus a sound system that covers all my needs. The only criticism is that stand - a great huge ugly slab, so not Sony, I had to buy a replacement!!
Date published: 2023-03-17
Rated 5 out of 5 by from Install and set-up Easy set-up with well documented steps.So far very pleased with picture, sound controls and presentation of program details.
Date published: 2023-03-17
Rated 5 out of 5 by from LOVE IT I always had Sony TVs all my life. What’s more to say! My first was in 1980 when my dad got one from Japan
Date published: 2023-03-12
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
Subject to status. Terms and conditions apply. Richer Sounds Limited acts as a broker and offers credit solely from PayPal (Europe) S.a rl et Ice, S.C.A, 22-24 Boulevard Royal, L-2449, Luxembourg.
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For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.