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Sony BRAVIA XR55A95KU is rated 4.8 out of 5 by 14.
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55 inch QD-OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

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Incredible offers on this TV!

Get £200 OFF the marked price using voucher RSTV200. Available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher code offer.

Get £300 cashback when you purchase this Sony BRAVIA XR TV. Via redemption. Valid on purchases made before 23:59 on 23.08.22, or while stocks last. Offer available from our stores, our telesales team, and online. Excludes Clearance, Refurbished and Open Box products. Click here for further Ts&Cs.

Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.

Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 16.08.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

18 months 0% Interest Free Credit is available on this TV. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Barclays Partner Finance. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

”In short, for movies and TV shows, in SDR and HDR and at all resolutions, the Sony A95K is exceptional.” ’What Hi-Fi?’ – 5 Star review.

QD-OLED – the ultimate in panel design

Combining OLED with Quantum Dot technology, QD-OLED is today’s ultimate screen technology. For perfect blacks and unbeatable contrast, there’s little to beat OLED. For vibrancy and brightness, Quantum Dot is the way to go. Put the two technologies together and you get what has to be the best of all worlds – sensational picture quality with class-beating depth, brightness, contrast and unmatched realism with this Sony 55 inch TV.

Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy.

XR OLED Contrast Pro and XR Triluminos Max for ultimate colour
XR Triluminos Max makes the most of the QD-OLED panel, enabling the widest palette of colours possible. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR OLED Motion and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A95K reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Large, vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With left and right subwoofers fitted, Acoustic Surface Audio+ gives a bottom-end boost, too.

XR Surround with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Stay in touch with BRAVIA CAM*
BRAVIA CAM is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

New, premium quality remote control
Pared back and premium, the new aluminium remote control is a joy to use. Simplified buttons and a backlight make it easy to use, day or night. It’s also easy to find. With Function Finder, simply ask the TV to find the remote and remote sends an alert signal – perfect for when it’s dropped behind a cushion!

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Dual Style stand
The new Dual Style stand lets you decide on the TV’s stance. To get the TV as close to a rear wall as possible, use the Back position. For a more immersive experience, set the stand to the Front position and TV stands forward. Either way, one stand gives you two distinctive TV styles.

With the best in picture, sound and style, the Sony BRAVIA XR-55A95K is the 55 inch TV to beat.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED
Motion Processing
XR OLED Motion
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Yes - BRAVIA CAM included
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1230 x 730 x 56
Dimensions including stand WxHxD
1230 x 730 x 280
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1360 x 830 x 200
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight (KG)
21.2/31 (Without/With Stand)
Remote Control
Yes - 3 position
Rated 5 out of 5 by from Sony BRAVIA XR55A95KU QD OLED Google TV feedback I bought Sony BRAVIA XR55A95KU QD OLED Google TV few weeks ago and amazing picture quality & sound. Excellent Service & Support by Richer Sounds. I strongly recommend them . Happy with everything !!!
Date published: 2022-08-12
Rated 5 out of 5 by from Best TV I ever had I bought this a month ago and I am absolutelly happy. I cant find any mistake.
Date published: 2022-08-10
Rated 5 out of 5 by from Phenomenal And Beautiful I recently upgraded from Sony XH90 which was a brilliant tv for me. But wanted to experience OLED,so started looking around, then I saw the Sony A95K and straight away I fell in love with the tv, then ordered it. The next day I received my 55 inch A95K, I was like a big kid. Setting it up was very easy, the base for the tv was heavy and you can see why, I like the idea of having 2 different ways to use the base, but for me I used it at back of tv as I wanted a flush looking tv on the unit I’m using, once set up the tv is definitely the heaviest I’ve had to this day, The build quality to the tv is just phenomenal and beautiful, it’s definitely the best looking tv out at this moment in time period!! Let’s get to the picture side of the tv, I cannot believe how beautiful and how awesome the pictures are, they are so colourful, just so pure and rich looking. I also can’t get over how amazing the blacks look when watching tv, it’s absolutely crazy, never seen it like that before. I’m literally blown away at how good it is, I’ve had to make no adjustments yet to the picture, watching old content is amazing too, this tv brings the best out while watching things, Obviously I do own a sound bar, but before I connected it I wanted to use the sounds from tv and straight away it sounded perfect, no issues whatsoever. I love the remote control, definitely better looking this time round, you do get another one in the box but I prefer the premium looking remote. I haven’t used the Bravia Cam yet, but will do soon. I own a PS5 and I noticed straight away how awesome it looks on the tv, I love how both work together, the games look more vibrant and runs flawlessly. So I’m literally in love with this tv and will be for the next few years, as I said before the tv is phenomenal and beautiful.
Date published: 2022-08-08
Rated 5 out of 5 by from Superb, realistic picture; best built-in sound Bought 2 weeks ago to update an old HD OLED with sound bar setup, after the cat destroyed the sound bar. My choice was between another, much cheaper OLED with upmarket sound bar and the Sony A95K. The pre-release reviews of the A95K, and especially the favorable reviews of the Master Series sound were what persuaded me to go for the Sony A95K. I have not been disappointed. Believe it when the reviewers say the A95K’s XR processor produces the absolute best in realistic, clear picture quality and motion; and the programme quality offered via Bravia Core is absolutely brilliant. Last but by no means least is the amazing quality of the in-built sound: whilst the sound cannot compare with Sony’s lineup of Atmos surround sound systems the A95K’s sound is so good that I am more than happy to do without the addition of a new sound bar (so is my wife, who hates visible wiring). I have no regrets at my decision to purchase the A95K, which I feel was worth every penny; and I am confident other prospective customers would feel the same.
Date published: 2022-08-08
Rated 5 out of 5 by from On another level! [This review was collected as part of a promotion.] To describe this as being unique at this time of TV development, in my limited experience of a few high quality TV's, I maybe unqualified, but to sit watching 4K UHD HDR content, in both a dark and bright environments, I am blown away with the brightness, clarity, colours and sound. In possession of a 75 inch Sony 4K TV the difference this 55 inch QD-OLED displays is extraordinary, and I find myself reluctant to start up my much larger screen in preference of this new one! The physical setup was tricky, the TV is heavy and I would never recommend doing this alone. The stand is also fairly weighty, so get a friend to help you hold things in place and move the final TV / stand into situ. There are 4 HDMI's, two are at 2.1 48Gbps, and if you have a Sony Sound bar plug it straight into HDMI 3. There are two USB ports, and and ethernet connector, amongst other connections that are available. Still waiting on my PlayStation 5 but from what I've read compatibility is superb, with that all important VRR (variable refresh rate). Then there's the Bravia Cam, it clips slightly awkwardly to the rear at the top of the screen. The future could include gesture controls and some cool new feature to optimise the picture, we'll wait on that, but for now it works great with Google Duo. From the front, the screen actually looks nothing special, apart from the 7mm bezels all the way round and the minimal Sony branding in the bottom left corner, The only lights to be found are the small white remote flash centre bottom and the microphone on light. Very tidy. This is an Android TV, so in went my Google settings and away it quickly went in updating apps and then the software. All very quick and without error. The backlite metallic remote is just the best I've ever experienced: quick response, compatible with my satellite box and the Sony Sound Bar, so it made all my other remotes redundant very quickly. Strangely Sony provide another remote with too many buttons too close together, very much of their old standard, and to be honest I've yet to put batteries in it! I'm using a Sony Sound Bar but I must admit there is power and clarity with the built in speakers: woofers in the back but the screen is actually the main speaker, which at first I thought was a gimmick but it really works well and packs a punch great enough for me to consider the need for the sound bar, if it wasn't for the surround speakers that comes with that and the obvious compatibility advantage. So finally to the picture: I'm not sure how to compare this when I've never seen anything like it. The brightness is extraordinary, lighting up the room, giving you that real sense of cinema. Streaming the best from any of the available services provides another level of experience: no lag on picture, the colours are so bright, especially the reds: I was amazed to witness colours I believe I have never seen before on a TV. The contrast in darker scenes is equalled in it's performance, I simply can't fault the picture, and can describe this picture experience as the best in my unqualified opinion and would highly recommend this if you have the budget.
Date published: 2022-08-07
Rated 5 out of 5 by from Insane colours spectacular tv They say you get what you pay for and this tv has colours and picture image I have never seen before outstanding tv
Date published: 2022-08-06
Rated 4 out of 5 by from Bravia Cam doesn't work, support case opened The bravia cam has never worked since I bought the TV a couple of weeks ago. Other than that the TV is good. Still having issues with Netflix, Sometimes after switching to netflix after being on TV or another app there is no sound.
Date published: 2022-08-06
Rated 5 out of 5 by from Best TV I have ever owned. [This review was collected as part of a promotion.] I have had 4 Sony TVs on the trot now and this one is the best by far. The picture is stunning the sound is surprisingly good so you don’t need a sound bar in my opinion. The finish is up the Sonys usual height standards and the new remote is much better. Love it.
Date published: 2022-08-01
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  • Purchase rate 21.9% p.a. (variable)
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For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.