Sony BRAVIA XR55X90JU is rated 4.4 out of 5 by 98.
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Sony BRAVIA XR55X90JU

55 inch 4K Ultra HD HDR Smart LED Google TV Freeview Freesat HD

In-store Clearance item

Open Box Guide Price (1 available across all stores) £589.950000
SAVE£209
Last brand new price £799.000000
On Display Guide Price (4 available across all stores) £699.950000
SAVE£99
Last brand new price £799.000000

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ALL CLEARANCE ITEMS ARE FULLY GUARANTEED FOR 12 MONTHS.
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Following on from a long line of award-winners, the Sony BRAVIA XR-55X90JU offers even better sound, vision and smart tech than before.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

Full array LED backlighting with XR Triluminos Pro and XR Contrast Booster 5
The Sony BRAVIA XR-55X90JU uses a full-array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 55 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55X90JU reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The Voice Remote lets you search in an easy, natural way. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55X90JU packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-55X90JU is ideal for use on all types of supports. Use in the standard position, wide position and place a soundbar between the feet. Alternatively, if your support is narrower than the TV, move the feet inwards to the narrow setting.

Watch smarter, with the Sony BRAVIA XR-55X90JU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Screen
Screen Size
55"
Screen Technology
LED
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes - Full Array
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz/120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Works with
Amazon Alexa, Google
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Power Consumption - Standby
0.5
Energy - kWh/1000h
101
Energy - HDR rating
G
Energy - HDR kWh/1000h
139
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1233 x 711 x 72
Dimensions including stand WxHxD
1233 x 784 x 338
Maximum Stand Width (mm)
458/1061
Outer Box Dimensions WxHxD
1348 x 833 x 160
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight
Weight (KG)
17.4/18.3 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 2 position
Rated 3 out of 5 by from SO SO Not as bright a picture as anticipated. Sound is fine. Set up was OK but despite best efforts unable to get the CORE feature loaded. Was able to download APKs via Downloader despite retailer advising this was not possible.
Date published: 2022-09-03
Rated 5 out of 5 by from Very easy to use and quick setup! Bought this a month ago, very good picture compared to some more expensive models previously owned.
Date published: 2022-08-21
Rated 4 out of 5 by from Interface & Android OS Most of the devices I have at home are Sony and I am always completely satisfied with Sony products because Sony has a special class. I Love SONY
Date published: 2022-08-20
Rated 5 out of 5 by from Significant improvements I bought this X90J to replace my XH92, which I'd only purchased in late 2020, and which was damaged by a house guest (!) This much shorter replacement cycle than usual - I usually keep my main TV for 5-6 years - meant I didn't expect really noticeable improvements. But there are two key areas where the X90J is clearly superior to the XH92. 1. Picture quality: although both models have 4K HDR resolution, the X90J's XR processor very much elevates the visual experience. To my eyes it's the colour and clarity which are most improved - the former remarkably rich & deep, the latter very noticeable in the fairly dark living room corner in which it lives. Overall, the images just "pop" - with 4K Blu-rays being the most compelling. 2. Audio quality: whereas I won't be ditching my much-loved, old HT-XT3 soundbase, I FINALLY have a flat panel TV that delivers just about enough sound pressure to do justice to a wide variety of content types - and that gives some sense of positioning. I can't say it's really "surround sound" but there is clear separation and placement of certain audio element, especially voices being separated from background noises such as traffic or weather. Now I just need an Atmos soundbar that can support the whole TV like my XT3 does....! My only negative comment about the X90J is the Google TV constraints on customising the home screen. Out of the box there was no iPlayer/All4/other UK catch-ups. A firmware update sported that out, but accessing these is just too many scrolls and clicks away; Google clearly wants to prioritise its paid-for service partners and I think it's a shame I can't place the iPlayer app, for example, right next to the Netflix app on my home screen. Overall a great TV - I'm very satisfied!
Date published: 2022-08-13
Rated 4 out of 5 by from Great picture 4k, upscaling is ok Out of the box picture great, easy to use and set up, good remote, great app access. Sound good, Well worth the money, I Always buy Sony.
Date published: 2022-08-11
Rated 5 out of 5 by from a bit dissapointed i bought this tele 1 month a go, expecting great things about the xr processer and how good the picture quality is, but i never got any of that, i got an ok picture that sometimes judders so much you cant watch it, i do watch all my content through sky q, so maybe theres a compatibility problem, this tele will probably end up in the bedroom as its not good enough for living room viewing.
Date published: 2022-08-01
Rated 5 out of 5 by from LED beats OLED in my opinion Superb TV, great deep black for LED and no burn-in risk. Love the interface and how it works with the VBox. Think the feet are a bit long but other than that a superb tv
Date published: 2022-07-30
Rated 2 out of 5 by from Average tv Decent picture. Nothing special. Remote control is poor. Can't get program listings. Have to use Sky remote for that. Instructions are poor. Quite disappointed.
Date published: 2022-07-29
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
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