Sony BRAVIA XR55X90KU
Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, from our telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.
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Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy on this impressive Sony 55 inch TV.
Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 10
The Sony BRAVIA XR-55X90KU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 10 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 55 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55X90KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.
3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
3-way multi-position stand
Supplied with a 3-way, multi-position stand, the XR-55X90KU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.
See the difference in picture detail that Full Array LED makes, with the Sony BRAVIA XR-55X90KU.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
Pay in 3 interest-free payments so you can spread the cost. No fees when you pay on time.
- Add item(s) to your cart (up to £1500)
- Go to checkout and choose Klarna
- Enter your debit or credit card information.
- To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.
- Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees when you pay on time.
You must be 18+ to use this credit offer. Credit subject to status. T&Cs apply. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 installments complete terms.
Buy now, pay later available in-store or by phone, on most items over £500 *exclusions apply
We offer 6 and 10-month options.
Call your local store or our telesales team for detailsFor purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Creation Consumer Finance Limited acts as the lender. Find out more information and eligibility criteria here.
Open box/refurbished items (some items may be ex-repair, ex display or missing accessories). Please call to check stock/condition before making a special journey.
|Cardiff- Tel: 0333 900 0029|
|Kingston- Tel: 0333 900 0040|
|Manchester City Centre- Tel: 0333 900 0086|
|Reading- Tel: 0333 900 0044|