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£1,399 Our price history: £1,499 from 25/05/22 to 11/08/22
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Sony BRAVIA XR55X90KU is rated 4.9 out of 5 by 9.
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55 inch LED 4K Ultra HD HDR Google TV Freeview Freesat HD
£1,399 Our price history: £1,499 from 25/05/22 to 11/08/22
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All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
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Incredible offers on this TV!

Get £150 cashback when you purchase this Sony BRAVIA XR TV. Via redemption. Valid on purchases made before 23:59 on 23.08.22, or while stocks last. Offer available from our stores, our telesales team, and online. Excludes Clearance, Refurbished and Open Box products. Click here for further Ts&Cs.

Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.

Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 16.08.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

18 months 0% Interest Free Credit is available on this product. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Richer Sounds Limited acts as the credit broker and not the lender, finance is provided by Barclays Partner Finance. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products. 

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.

Full Array LED gives the Sony XR-55X90KU class-busting picture contrast and detail.

Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy on this impressive Sony 55 inch TV.

Full Array LED backlighting with XR Triluminos Pro and XR Contrast Booster 10
The Sony BRAVIA XR-55X90KU uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 10 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 55 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55X90KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Multi-Audio for precise sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.

3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

3-way multi-position stand
Supplied with a 3-way, multi-position stand, the XR-55X90KU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.

See the difference in picture detail that Full Array LED makes, with the Sony BRAVIA XR-55X90KU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Full Array
Local Dimming
Yes - Full Array
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
TV Catch Up
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC/ARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Wi-Fi Built In
Analogue Tuner
TV Tuner
Freesat, Freeview
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1233 x 711 x 72
Dimensions including stand WxHxD
1233 x 740 x 331
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1348 x 842 x 160
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight (KG)
17.4/18.5 (Without/With Stand)
Remote Control
Yes - 3 Positions
Rated 5 out of 5 by from Awesome tv Awesome specs. Pcture is awesome so clear and sound quality is great all round awesome tv
Date published: 2022-08-10
Rated 5 out of 5 by from Great Gaming TV [This review was collected as part of a promotion.] Fantastic Gaming or Family TV. Full array LED was new to me having both an LCD and OLED TV already in the house. Compared to the LCD TV this blows it away. OLED was always going to tougher as that’s a newer technology. So what are the benefits over the OLED- well this TV is so much brighter. Which is great as it is in a southerly facing room so has a lot of light for the picture to compete with. It does a great job of looking bright and vivid. When playing 4K HDR content on the streaming services I can’t see a difference over the OLED. Even better is when you set it up for gaming. Using HDMI port 4, your able to get the best out of your PlayStation 5- with 4k/120fps. Quick set up on the TV optimises the picture and your away. Standard viewing for us is via a set top box and picture quality is excellent. It does a great job with sports and 4K nature programmes look stunning. There was no noticeable light blooming when watching darker content. In terms of the basics- set up was easy. Just have all your logins to hand. Sound is set up using the remote control which works out where your viewing from and optimises the surround effects. Sound quality is great, maybe could do with a bit more bass, but it’s not lacking at all. Remote Controls- there are two- a full control and a mini control. We’ve used the mini control and never needed to think about the larger one. Has all the key functions and shortcuts to Netflix/Disney/Prime/YouTube. The TV was easy to wall mount and the outer box is cleverly designed so you can open the box and lift the TV out. There are 4 x HDMI inputs, so plenty enough.
Date published: 2022-08-04
Rated 5 out of 5 by from Just brilliant Sony Superb Tv easy to set up,excellent picture and sound quality
Date published: 2022-08-01
Rated 5 out of 5 by from TV absolutely awesome. [This review was collected as part of a promotion.] Great specs, great picture very clear and sound is awesome highly recommended another great Sony product. Full array Led is outstanding brings out the picture.Would highly recommended this product to anyone looking for a tv.
Date published: 2022-07-30
Rated 5 out of 5 by from Amazing TV [This review was collected as part of a promotion.] TV came well boxed and protected and was very easy to set up using the on screen tutorials.Picture quality is excellent and the sound is variable to users choice.A soundbar would make the experience complete.
Date published: 2022-07-30
Rated 5 out of 5 by from Gorgeous television [This review was collected as part of a promotion.] Sony xr90k full array led television. My first impression of this tv is how beautiful and bright the picture is! with the full array led it looks more lifelike. It has acoustic multi-audio with tweeters on the side which makes for clearer fuller surround sound. I have an older Bravia and can say that the picture and sound quality is a big step up. It has a modern look with slim bezels and the legs were easily attached, it is also a reasonably light item. I found setting up the tv was easy enough. Bluetooth pairing was a breeze, Google tv is fine with lots to choose from, and I can switch between basic tv and you view if necessary .It, of course has chrome cast built in., It took a little while to get used to the new smaller type remote, but I soon got the hang of it. I have not tried Bravia core yet, but will do so shortly.(checked it out and it is a very good streaming service with a great offer of 5 free top movies .) I have paired it with my Sony 5.1 dvd system and they work well together The tv finds all the hdmi connections very quickly It seems that the apps set up has been improved greatly since I bought my other Sony tv just three years ago, everything is quickly to hand and slicker. I think that if you could record programmes when on you view, that would be an improvement Switching between hdmi channels is a breeze with the smart remote ,and with two of the hdmi channels available with 60-120 refresh rate, this will make for smoother PlayStation gaming, viewing etc. A cam can be fitted to the top of the tv if needed for video chatting .etc.. I have not got through all the features yet,(there are a lot!) but so far am very happy with this tv I would recommend the video explaining the features of this on the Sony website or you tube All in all,a very beautiful and immersive experience so far
Date published: 2022-07-30
Rated 4 out of 5 by from Bravia XR Full Array LED [This review was collected as part of a promotion.] Sony Bravia, full array led tv . From un boxing to watching tv within twenty minutes, the ease of setup is wonderful. The picture quality, sound quality. Almost plug and play but should you not quite get it right there are on screen prompts . In the past our tv always had issues with sunlight through the window affecting picture quality, this seems much better.
Date published: 2022-07-27
Rated 5 out of 5 by from Smart, Smart TV [This review was collected as part of a promotion.] X90 supplied in very robust packaging with helpful unpacking instructions printed on side to avoid damaging tv. In top of box were setup instructions, manual, safety instructions, two stands, two remotes and two securing screws if required. Easily removed from box following instructions, the two stands could be fitted in either of two height positions and two width positions to allow for sound bar if used. XR could be wall mounted if required. Once all wires, soundbars etc. fitted tv was extremely easy to setup following onscreen guides for each connected device. XR55 has 4 HDMI ports which is good. One HDMI ARC for soundbar or speaker set up and one 4K for gaming PS5 and Xbox , two more for cable box, streaming sticks. Other ports include two usb ports, digital audio out, AV in for center speaker, LAN, satellite and terrestrial aerial. The two remotes are a traditional number pad remote and the redesigned Sony remote with no number pad but with voice control and short cut buttons for popular streaming services. With the XR55X90 powered up watching films, sport or local TV the XR provides a fantastic bright clear picture which together with XR audio control gives an immersive cinematic experience. If gaming the tv switches to gaming mode to give a more responsive gaming experience. Using the Sony redesigned remote with no keypad with Google Assistant your voice can be used to control your TV and devices and Google TV. Bravia Core streaming service is also included. If not watching films or TV relaxing screensavers are available to add ambience to your living space. The XR55X90 is a brilliant overall smart TV with gaming features and Google TV and fantastic picture and sound quality.
Date published: 2022-07-24
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
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For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Find out more information and eligibility criteria here.