Sony BRAVIA XR65A90JU

Buy online/in-store/Telesales
£3,499
Buy online/in-store/Telesales

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Order with your local store

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Sony BRAVIA XR65A90JU is rated 4.6 out of 5 by 133.
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Sony BRAVIA XR65A90JU

65 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
£3,499
Buy online/in-store/Telesales
Screen Size:
Compare (3 max)

Other ways to buy

Order with your local store

We’re here for you 7 days a week!

  • Order in-store or by phone
  • Arrange home delivery from warehouse
  • Provide our expert advice
  • Video calls
  • Add to basket and Click & Collect from our stores with a pick-up slot

Use our Store Finder to find your local store. Please call ahead to check stock.

Custom Installation

To get the most out of this product we recommend our expert design and installation service. Find out more.

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.

Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
Compare (3 max)

Incredible offers on this TV!


OFFER 1
Get £100 OFF marked price using voucher RSTV100. Available from our stores, from our telesales team, or online, ends 23:59 26.10.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher code offer.


OFFER 2
XR65A90JUClaim a £100 PlayStation Store voucher with this TV. Offer available from our stores, from telesales team or online. Valid until 30.11.21, or while stocks last. MySony account and proof of purchase are required to make a claim. Claims must be made by 31.12.21. Click here for further Ts&Cs. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher offer.

OFFER 3
Get £300 off a Sony HTA7000 Dolby Atmos TV soundbar when bought with this TV. Mention voucher code 300HTA7000 to claim. Offer available from our stores or from our telesales team, until 05.12.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 4
Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 05.12.21 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household.

OFFER 5
£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 31.12.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 6
18 months 0% Interest Free Credit is available on this TV. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer, except the FREE next working day or nominated day delivery offer.

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


”The A90J’s authenticity is undoubtedly one of its greatest strengths. It’s in the way it handles colours, but also how it’s so incredibly sharp but never looks oversharpened.” ’What Hi-Fi?’ – 5 Star review.

OLED meets XR Picture

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 65 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-65A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-65A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-65A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See OLED at its best, with the Sony BRAVIA XR-65A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available via YouView during 2021. Some services are only available in UK.
Screen
OLED
Yes
Screen Size
65"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED
Motion Processing
XR MotionClarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
10
Panel Frequency
100/120Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Smartphone control
Yes
TV Catch Up
Youview
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
3
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
138
Energy - HDR rating
G
Energy - HDR kWh/1000h
156
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1444 x 833 x 41
Dimensions including stand WxHxD
1502 x 834 x 317
Maximum Stand Width (mm)
1036/1502
Outer Box Dimensions WxHxD
1594 x 959 x 180
Wall Mount Required
VESA - 300 x 300
Weight
Weight (KG)
22.5/24.6 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 2 position
Rated 5 out of 5 by from Sony raises the bar again. This is another fantastic TV from Sony. Picture quality is awesome. Sound quality is awesome again adding a touch more bass from previous generations. Easy to assemble and set up. It has a 4k 120hz input using HDMI 2.1 which I cannot fully test but using an Xbox One X there is definitely a noticeable differences in the way it handles lighting transitions from light to dark and vice versa, it's much smoother now, thanks Sony ! All in all it's another fantastic TV from Sony and I would not choose any other over this one.
Date published: 2021-10-14
Rated 5 out of 5 by from Best picture out there. So far so good. Stunning picture and sound is extremely good for a TV. Slight improvement to the remote which is a good thing on a TV this expensive.
Date published: 2021-10-09
Rated 5 out of 5 by from Wow, what a piece of tech. Technically this 4K TV is a level above the rest, superb picture and sound. Not sure if surround sound is needed but great quality sound especially with IMAX. Easy to unpack which is essential with 75" units.
Date published: 2021-10-08
Rated 5 out of 5 by from size, colour Wanted a larger 65" TV with UHD Hanging it on the wall makes the room seem larger
Date published: 2021-10-07
Rated 5 out of 5 by from Stunning I have had Sony Bravia TV's for the past 20 years. I had been waiting for Sony to produce an OLED Screen. I am so glad I waited. The Picture is stunning, so much depth and detail. The sound from the Aquistic Screen is a joy. If you can afford the price of an AJ model I would recommend digging into those pockets.
Date published: 2021-10-02
Rated 4 out of 5 by from Great TV Overall, but... This is a great TV, in many ways the best I've ever had. But...Sony really needs to sort out the issue over the catch up apps, iPlayer, ITVHub, etc. none of which are either already on or available to be added to this TV. To be issuing premium priced TVs without these fundamental but basic apps is pretty poor. I hear that Sony keeps saying that these are coming in 2021, but there is not much of 2021 left and there's no sign of them yet!
Date published: 2021-10-01
Rated 5 out of 5 by from Beautiful new Sony TV I have been bowled over by the new TV which I have had wall-mounted, and although the 55" screen is by far the largest I have owned its slimline looks fit effortlessly into the surroundings and provide an excellent focal point for the room. The picture quality is excellent, often breath-taking with OLED showing true colours without garishness. The sound is very natural with an excellent spread, and after two weeks use I do not think it will require back-up from a sound-bar for any types of programme (which for me includes classical music). One thing made me hesitate on purchase: the absence at present of UK streaming services for BBC iplayer, ITV Hub, All4 and My5 as noted by others. Apparently the word from Sony is that these will be added over the coming months when licenses are in place for this new model. However the purchase of a Fire TV Stick (very inexpensive and tucked away behind the screen) provides everything immediately. This TV is expensive, but its performance for me so far leaves me in no doubt that it is value for money.
Date published: 2021-09-28
Rated 5 out of 5 by from Sony The best the tv for years sounds like you in cinema!
Date published: 2021-09-28
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  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.19
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  • co_hasreviews, tv_0, tr_133
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  • REVIEWS, PRODUCT

Buy now, pay later available in-store or by phone, on items over £500

We offer 6 and 10-month options.

Call your local store or our telesales team for details

For purchases over £500, you can settle the balance in 6 months, and in 10 months on purchases over £1000 and pay no interest whatsoever. If you settle part of your loan in the deferral period you won’t pay interest on that part. You can still pay off the loan sooner if you make additional payments. If you’d rather spread the cost over 36 months, you can set up a loan repayment plan when the payment-free period comes to an end at 19.9% APR representative. 19.9% interest. A one-off settlement fee of £29 will be applied. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. Richer Sounds Limited acts as a credit broker and not the lender. Barclays Partner Finance acts as the lender. Click for eligibility criteria or to Find out more.