Sony BRAVIA XR65A90JU 65 inch OLED 4K Ultra HD HDR Smart Google TV YouView

Sony BRAVIA XR65A90JU

65 inch OLED 4K Ultra HD HDR Smart Google TV YouView

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£3,499
Combining Sony’s most powerful processing with an OLED display makes the Sony BRAVIA XR-65A90J a class-leader for sound and vision.

OLED meets XR Picture
With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 65 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-65A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV*
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-65A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-65A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See OLED at its best, with the Sony BRAVIA XR-65A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.

Incredible offers on this TV!


OFFER 1
Claim a £100 Google Play voucher when you buy this TV. Claims can be made by clicking the 'Bonus Offer' on the 'All Installed Apps View' of the purchased TV. Click here for further Ts&Cs. Offer available from our stores by appointment, phone or video call, from our telesales team, or online. Valid until 31.05.21, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 2
Includes £100 in Richer Sounds gift vouchers. Offer available from our stores by appointment, phone and video call, or from our telesales team. Valid until 01.06.21, or while stocks last. No cash alternative available. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 3
12 months 0% Interest Free Credit available on this TV. Offer available from our stores by appointment, phone or video call and from our telesales team, ends 13.07.21. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Click here for more info. Offer excludes Clearance, Refurbished and Open Box products.



Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Combining Sony’s most powerful processing with an OLED display makes the Sony BRAVIA XR-65A90J a class-leader for sound and vision.

OLED meets XR Picture
With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 65 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-65A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV*
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-65A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-65A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See OLED at its best, with the Sony BRAVIA XR-65A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK.
Brand Sony
OLED Yes
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 22.5/24.6 (Without/With Stand)
Component No
DLNA Compliant Yes
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Packaging Dimensions WxHxD 1594 x 959 x 180
Dimensions excluding stand WxHxD (mm) 1444 x 833 x 41
Dimensions including stand WxHxD (mm) 1502 x 834 x 317
Energy - kWh/1000h 138
Energy - HDR rating G
Energy - HDR kWh/1000h 156
Energy - Label Rating G
Screen Size (measured diagonally in inches) 65
Motion Processing XR MotionClarity
LED Backlight OLED
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 1036/1502
Panel Bit Depth 10 bit
HDR Format Dilby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners Yes
HDMI 2.0 Yes (HDMI 2.1 x 2)
Screen Technology oled
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 100/120Hz
Stand Yes - 2 position
Wall Mount Required VESA - 300 x 300
Local Dimming Yes - OLED
Camera No
Gesture Control No
Rated 4 out of 5 by from Best picture 2021 I'm very happy with the Sony a90j.the picture is amazing Google tv works well bit lacks UK tv catchup apps.the tv needs a way to reduce the blue light like the LG OLEDs.
Date published: 2021-05-10
Rated 5 out of 5 by from Great TV Had TV for couple weeks now. Absolutely incredible picture, sound and gaming. Only disappointment being lack of youview and vrr which where advertised at time of purchase. Other than that, best TV ever!
Date published: 2021-05-10
Rated 3 out of 5 by from Average The TV is OK, definitely not worth the money. The motion handling isn't as good as my 3yr old Panasonic and the Custom preset looks very washed out with raised black colours. Hoping it'll improve. It's also not as bright as advertised, I saw no real difference to the Panasonic.
Date published: 2021-05-10
Rated 5 out of 5 by from Absolutely amazed by this TV! I bought this 65inches TV a few weeks ago. Out of the box settings are good for majority of the people. However, if you like to play around with the settings then you will be able to do minor calibrations using settings from a contributor named DNice in AVSForums. There is a lot of content about this TV in Youtube as well. I am spellbound by the picture quality. Sound quality is really good. Those who aren't picky will find sound quality has more than enough punch without the need for a sound bar. Google TV is a refreshing and works fine every time. Design of the TV is just beautiful. Love the slimness of the actual panel. All in all if you can afford it I can't recommend this TV enough!
Date published: 2021-05-10
Rated 5 out of 5 by from Amazing piece of technology Bought this TV about 2 weeks ago and been astounded by it and its capabilities ever since. The picture and audio quality are simply insane. Easy to connect and the natural flow of Google TV is really great. However, some tiny remarks, more on the software side: it would really great to have more than 10 film credits to redeem in Bravia Core (a software that had some glitches in the past 2 weeks), it would be really nifty if the recommendations from the home screen would include more apps than Prime and Disney+ and last but not least, it would be tremendous if you could update the firmware to include the UK catch-up set of apps (iPlayer, All4, ITV Hub, etc). I know that there is an update in the cards, but would appreciate it sooner, rather than later.
Date published: 2021-05-09
Rated 5 out of 5 by from Lives up to the hype! Picture and sound both excellent after very easy setup. Worth digging through the menus to personalise. 55 inch on low stand is lower than previous 48 inch, quite a bit wider though, but not at all dominating.
Date published: 2021-05-09
Rated 1 out of 5 by from Missing key advertised features An expensive doorstop - avoid In UK as does not ship with Youview or any catch up tv apps for UK - thus fundamentally fails at its core purpose to provide TV! Sony will not state a date as to when these advertised features will be added…like selling a car without and engine!
Date published: 2021-05-09
Rated 5 out of 5 by from excellent tv Have bought Sony for a while and generally upgrade when new models come out of the difference is significant.The new A90J is a big step forward and the quality on all fronts is excellent.
Date published: 2021-05-08
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£3,499
Sony BRAVIA XR65A90JU is rated 4.4 out of 5 by 14.
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Order with your local store Click for store details.
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Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?