Sony BRAVIA XR65A90JU is rated 4.5 out of 5 by 151.
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65 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
£2,999 RRP £3,499
Screen Size:

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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
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Stock due early December'21, order now to lock in this price and secure stock

Incredible offers on this TV!

£30 OFF a Sony UBPX800 MK2 Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 31.12.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

18 months 0% Interest Free Credit is available on this TV. Available from our stores by appointment, phone or video call or from our telesales team - please call for details. Terms and conditions apply. Subject to application, financial circumstances and borrowing history. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer, except the FREE next working day or nominated day delivery offer. 

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”The A90J’s authenticity is undoubtedly one of its greatest strengths. It’s in the way it handles colours, but also how it’s so incredibly sharp but never looks oversharpened.” ’What Hi-Fi?’ – 5 Star review.

OLED meets XR Picture

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 65 inch TV.

Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-65A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

New Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.

Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-65A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

*ALLM and VRR due later in the year via firmware update.

Multi-position stand
Supplied with a multi-position stand, the XR-65A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.

See OLED at its best, with the Sony BRAVIA XR-65A90J.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

**YouView, BBC iPlayer, ITV Hub, All 4 & My5 are currently not available, Google and Sony are working on this issue to get them enabled as soon as possible.
Screen Size
Screen Technology
Picture Quality
LED Backlight
Local Dimming
Yes - OLED
Motion Processing
XR MotionClarity
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Quad Core Processor
Smartphone control
TV Catch Up
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Analogue Tuner
TV Tuner
Freesat, Freeview
Twin Tuners
USB Recording
USB Video Playback
Energy Consumption
Energy Efficiency Rating
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1444 x 833 x 41
Dimensions including stand WxHxD
1502 x 834 x 317
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1594 x 959 x 180
Wall Mount Required
VESA - 300 x 300
Weight (KG)
22.5/24.6 (Without/With Stand)
Remote Control
Yes - 2 position
Rated 4 out of 5 by from Supurb TV Absolutely superb TV. Stunning picture and excellent sound. Didn't give 5 star because I had to buy separate stand. The Sony stands only fit at edges of tv so would not fit on my unit. Should be offered with narrow setting as the largest model in this series does.
Date published: 2021-11-28
Rated 5 out of 5 by from A Beautiful Television Reminds me of when I got my first HD. Stunning picture and great features. One annoyance- iPlayer not available for the integrated version of Google TV. Supposed to happen “in 2021” but time’s running out.
Date published: 2021-11-27
Rated 2 out of 5 by from Outstanding picture-But..... Absolutely stunning picture quality, just what one has come to expect from a Sony However, what on earth is a major corporation thinking to release a product where one of the most important features doesn't work? No catchup?!! Beggars belief Hardly surprising the Koreans are running rings around you is it? Words fail me . Almost.
Date published: 2021-11-27
Rated 5 out of 5 by from Best TV I’ve ever bought Had a few Sony’s but I think that this is the best ever. Picture quality is fantastic in all modes. Apps are great and easy to use. User interface is the best on the market - LG/Samsung take note - this is how it should be done.
Date published: 2021-11-27
Rated 5 out of 5 by from What a piece of kit! Having owned the revolutionary KDL-55NX813 for 11 faultless years, we decided we needed to up our game. I cannot put into words how good the new TV is - it's breathtaking. We considered a soundbar, but were advised to hear it first at home - the sound is impressive for an inbuilt soundbar is required! Extremely easy to set up and navigate, a very special television indeed. My wife who was happy with the original TV agrees - this is in another league plus some.
Date published: 2021-11-26
Rated 5 out of 5 by from Great picture quality. Latest in a long line of Sony TV’s I have purchased. Excellent picture quality and sound. Particularly impressed with the UHD images. Just what you would expect from Sony, great TV!
Date published: 2021-11-18
Rated 1 out of 5 by from Worst tv I have ever owned! NO Iplayer itv hub etc. Sound keeps failing in ARC Mode. Intermittent fault so is difficult to get it resolved! TV Periodically switches over to google tv for no reason. Then takes a while before I can get it to go back! Hate it Hate it Hate it! Wish I had never bought it. But I used to trust SONY but not any more!
Date published: 2021-11-18
Rated 4 out of 5 by from Stunning Picture I purchased this TV 2 months ago after reading and watching several reviews of the TVs available in 2021. I wanted a large screen TV and had already decided it would be an OLED. The ability to provide inky blacks without the inherent problems of LCD panels was very important to me. Picture quality was paramount, sound less so as I use a separate sound system. I mainly watch films from from either a UHD blu ray player or streaming services. Overall I am very pleased with the TV, the picture is stunning. The main advantage of the A90j is that it offers is a bit more brightness compared to other OLED TVs. I would certainly agree with this. I am also impressed with how good ordinary blu rays/1080p sources look, especially considering I'm using the 83" model. My only negative comments concern the lack of catch up apps such as the BBC iplayer, ITV hub etc. I note that Sony say they are coming in 2021 but there isn't much time left! Please get it sorted. I have also had a few issues with google. Trying to download the My5 app I had to prove I was over 18, the link given didn't work until I tried it with Google Chrome, that worked!
Date published: 2021-11-05
Rated 5 out of 5 by from Best TV ever This is the best TV ever,very top notch in picture and sound
Date published: 2021-11-02
Rated 2 out of 5 by from Picture great, quality of case shocking The picture is great, the sound is good, quality of case / surround manufacture and attention to detail is shocking, my previous two Sonys (which were much cheaper) had quality case and surrounds that looked very good, this one is very plasticky with no thought of how it looks, considering this is their flagship model. Sony logo is very small and on the left hand side of the bezel (not in the centre and illuminated like my previous Sonys). The bezel around the screen is bigger at the bottom, not even all the way around. When you wall mount it has got 4 small feet that you can see hanging out the bottom of the bezel. My previous Sony TVs has a very nice coloured aluminium chamfered bezel that was the same width all round the screen, a nice illuminated Sony logo centre of the bottom bezel (that you could adjust the brightness of in the settings)
Date published: 2021-10-25
Rated 5 out of 5 by from Sony raises the bar again. This is another fantastic TV from Sony. Picture quality is awesome. Sound quality is awesome again adding a touch more bass from previous generations. Easy to assemble and set up. It has a 4k 120hz input using HDMI 2.1 which I cannot fully test but using an Xbox One X there is definitely a noticeable differences in the way it handles lighting transitions from light to dark and vice versa, it's much smoother now, thanks Sony ! All in all it's another fantastic TV from Sony and I would not choose any other over this one.
Date published: 2021-10-14
Rated 5 out of 5 by from Best picture out there. So far so good. Stunning picture and sound is extremely good for a TV. Slight improvement to the remote which is a good thing on a TV this expensive.
Date published: 2021-10-09
Rated 5 out of 5 by from Wow, what a piece of tech. Technically this 4K TV is a level above the rest, superb picture and sound. Not sure if surround sound is needed but great quality sound especially with IMAX. Easy to unpack which is essential with 75" units.
Date published: 2021-10-08
Rated 5 out of 5 by from size, colour Wanted a larger 65" TV with UHD Hanging it on the wall makes the room seem larger
Date published: 2021-10-07
Rated 5 out of 5 by from Stunning I have had Sony Bravia TV's for the past 20 years. I had been waiting for Sony to produce an OLED Screen. I am so glad I waited. The Picture is stunning, so much depth and detail. The sound from the Aquistic Screen is a joy. If you can afford the price of an AJ model I would recommend digging into those pockets.
Date published: 2021-10-02
Rated 4 out of 5 by from Great TV Overall, but... This is a great TV, in many ways the best I've ever had. But...Sony really needs to sort out the issue over the catch up apps, iPlayer, ITVHub, etc. none of which are either already on or available to be added to this TV. To be issuing premium priced TVs without these fundamental but basic apps is pretty poor. I hear that Sony keeps saying that these are coming in 2021, but there is not much of 2021 left and there's no sign of them yet!
Date published: 2021-10-01
Rated 5 out of 5 by from Beautiful new Sony TV I have been bowled over by the new TV which I have had wall-mounted, and although the 55" screen is by far the largest I have owned its slimline looks fit effortlessly into the surroundings and provide an excellent focal point for the room. The picture quality is excellent, often breath-taking with OLED showing true colours without garishness. The sound is very natural with an excellent spread, and after two weeks use I do not think it will require back-up from a sound-bar for any types of programme (which for me includes classical music). One thing made me hesitate on purchase: the absence at present of UK streaming services for BBC iplayer, ITV Hub, All4 and My5 as noted by others. Apparently the word from Sony is that these will be added over the coming months when licenses are in place for this new model. However the purchase of a Fire TV Stick (very inexpensive and tucked away behind the screen) provides everything immediately. This TV is expensive, but its performance for me so far leaves me in no doubt that it is value for money.
Date published: 2021-09-28
Rated 5 out of 5 by from Sony The best the tv for years sounds like you in cinema!
Date published: 2021-09-28
Rated 3 out of 5 by from Let down by judder and lack of apps At this price was expecting a big improvement over my A9G OLED - and picture is better but this is let down by judder issues on apps like Netflix - which gets quite annoying. Also UK streaming apps like BBC iPlayer are not available at the moment.
Date published: 2021-09-28
Rated 5 out of 5 by from Best TV of this generation so far I bought this tv a month ago. I am so happy with the design, picture and sound. Best TV so far
Date published: 2021-09-27
Rated 5 out of 5 by from Great feathers Very good and very smart TV that I ever have seen till now.
Date published: 2021-09-27
Rated 4 out of 5 by from Not as good as expected Sky and terrestrial don’t appear to broadcast signals that this TV is supposedly capable of. Had to buy a Vesa stand as legs do not fold inwards.
Date published: 2021-09-27
Rated 4 out of 5 by from Great TV pity about the lack of UK TV Apps. Picture and sound quality is great, as well as the TV being quite thin it looks great mounted on the wall. But the lack of UK TV apps is a pain.
Date published: 2021-09-26
Rated 5 out of 5 by from A90J Expensive yes worth the price yes We bought the A90J about a month ago and whilst it is an expensive tv it’s worth it picture quality is amazing no grey shading between dark and light scenes the auto picture mode is very good no real issues selecting the correct mode the Netflix and imax modes work surprisingly good,This is the 1st tv with the screen as a speaker I’m quite happy with the sound produced just from that we also have it hooked up to a surround sound system and use the screen as the 5th speaker and that is amazing very easy to switch between surround and tv speakers , The remote is nice and easy to use and when changing inputs etc nice to have the options at the bottom of the screen .Gaming mode is good the set has allm no vrr support yet,but works well no judder or stuttering .The google tv Home Screen is ok not really used it a lot,one thing to note is no uk catch up services a shame as plenty of streaming services on it so would of been nice to have it all built in,will it come you can never tell its not a deal breaker thou as fire stick or Apple TV have it all anyway,oh and Apple TV now outputs in Dolby vision . So overall yes the A90J is the flagship model and has the price tag to go with it,but worth the cost ? To be honest it is for us a vast improvement from our old 9005
Date published: 2021-09-25
Rated 5 out of 5 by from The best Sony tv I’ve ever purchased I bought this tv to replace a 7 year old led tv, I couldn’t be happier, this oiled has the wow factor, easy to set up and use.
Date published: 2021-09-25
Rated 5 out of 5 by from Great futures I brought these months ago. Everything is OK but the Disney Channel still cannot use
Date published: 2021-09-24
Rated 3 out of 5 by from Great tv but broke after month and half I bought this tv 6 weeks ago and thought was great purchase till a white line went right down the panel currently waiting for replacement which has been quite a carry on
Date published: 2021-09-23
Rated 5 out of 5 by from A fantastic TV! We took the plunge and moved to a quality high definition TV from a 14 year old 32in LCD Sony set that claimed it was HD ready all those years ago! What a revelation! The built in Ultra HD apps like Netflix and You Tube are amazing, especially in Dolby Vision. Plus feeding it with live UHD from Sky Sports and other programming, or 4K UHD Blu Rays from our Sony player just transform our TV experience. The sound is mind blowing too. We were expecting to have to buy a sound bar with our new TV choice, but it’s quite unnecessary with this one! Initial setting up, with Google phone app was simple (actually good fun too!) and the menu structure of the TV and Google TV is easy to understand. We’re so pleased we bought this TV!
Date published: 2021-09-23
Rated 5 out of 5 by from Brilliant picture. Bought this to improve my wife’s quality of viewing.
Date published: 2021-09-23
Rated 5 out of 5 by from One Amazing TV. Really pleased with this purchase. The picture is stunning in 4K HDR mode and very good just watching standard HD from normal broadcasters. If this is on your shopping list, you really need to see it, in person. You also need to hear it because the sound is fantastic, given the audio technology built into the set. Could not be happier.
Date published: 2021-09-17
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  • Representative 21.9% APR (variable)
  • Purchase rate 21.9% p.a. (variable)
  • Assumed credit limit £1,200
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