Sony BRAVIA XR75X95KU is rated 5.0 out of 5 by 6.
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75 inch Mini LED 4K Ultra HD HDR Google TV Freeview Freesat HD

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Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, from our telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.

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Mighty XR processing power meets Mini LED, giving the Sony BRAVIA XR-75X95KU jaw-dropping picture quality.

XR Backlight Master Drive makes Mini LED better than ever
Using tiny, Mini LEDs, the Sony’s XR Backlight Master Drive makes the picture more controllable than ever. Mini LED screens give hugely improved contrast, brightness and detail, making the picture more vivid and lifelike than ever. Controlled by Sony’s powerful XR processing, the ultra-dense LEDs are controlled with absolute precision, delivering extraordinary brightness, without the ‘bloom’ of some rivals.

Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy on this impressive Sony 75 inch TV.

XR Triluminos Pro and XR Contrast Booster 15 for ultimate colour and depth
Sony continues to deliver class-leading picture quality with its unique technologies. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR Contrast Booster 15 adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 75 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-75X95KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Left and right subwoofers produce the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

New, premium quality remote control
Pared back and premium, the new aluminium remote control is a joy to use. Simplified buttons and a backlight make it easy to use, day or night. It’s also easy to find. With Function Finder, simply ask the TV to find the remote and remote sends an alert signal – perfect for when it’s dropped behind a cushion!

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

3-way multi-position stand
Supplied with a 3-way, multi-position stand, the XR-75X95KU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.

Experience a new level of picture realism, with the Sony BRAVIA XR-75X95KU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen Size
Screen Technology
Picture Quality
LED Backlight
LED - Full Array Mini LED
Local Dimming
Yes - Full Array
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bits (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
Panel Frequency
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
BBC iPlayer
Full Web Browser
Netflix 4K Streaming
Quad Core Processor
Works with
Amazon Alexa, Google
Smartphone control
TV Catch Up
Voice Activated TV
ARC - Audio Return Channel
Yes - eARC/ARC
Digital Audio Output
Yes - Optical
DLNA Compliant
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Wi-Fi Built In
Manufacturer's Warranty
5 years
Analogue Tuner
TV Tuner
Freesat, Freeview
USB Recording
USB Video Playback
Energy Consumption
Power Consumption - Standby
Energy - kWh/1000h
Energy - HDR rating
Energy - HDR kWh/1000h
Energy - Label Rating
Dimensions excluding stand WxHxD
1667 x 961 x 56
Dimensions including stand WxHxD
1667 x 972 x 391
Maximum Stand Width (mm)
Outer Box Dimensions WxHxD
1788 x 1098 x 200
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight (KG)
42.7/44.1 (Without/With Stand)
Remote Control
Yes - 3 Positions
Rated 5 out of 5 by from Fantastic television. We had waited about a year for this television to be released, the quality of the picture and sound is exceptional, best television we’ve ever owned.
Date published: 2023-04-23
Rated 5 out of 5 by from Amazing Picture Quality Lived up to its reviews: The best picture quality I have ever seen
Date published: 2023-03-01
Rated 5 out of 5 by from sony xr-75x95k With excellent Picture more brightness and deeper blacks and great sound.
Date published: 2023-02-19
Rated 5 out of 5 by from Exceptional quality above and beyond expectations [This review was collected as part of a promotion.] Upon receiving the television, I was impressed with the very robust packaging Sony are using for their televisions. The sturdy box was inset with firm polystyrene protectors on the top and bottom of the unit, however the setup of the unboxing is such that you don’t need to remove the television from the packaging to set it up. The bottom unit acts as a temporary stand whilst the top slides off, allowing you to add the stand before complete removal of the television. The tv includes brief and in depth manuals, and 2 remote controllers. One of these is the aluminium fronted, light-up remotes that you find in the master series televisions, so its nice that they are included in the “nearly master series” X95K range. Set up of the tv is very quick and if you have android or google services on your phone, a little quicker as it will log in via that device and get to quick work transferring account details and related apps across to the new tv. You are prompted to choose your hdmi connections visual type and will give assistance with “automatic options” that will set your colour profile, connection type as well as a few tuned setting for certain apps or devices. I will say one thing, when you get the tv, update it asap, that way when you connect a PS5, it will let you choose HDMI enhanced mode with VRR as well as local dimming. (Prior to update, the VRR mode would cancel out dimming and would hit image quality somewhat.) The build quality is exceptional, with plastic covers to hide all cables into the rear of the set, as well as covers to hide the stand attachment points. The set itself is quite heavy, though with a robust TV unit or heavy capacity wall mount, it holds well and is sturdy enough that it feels safe. The picture itself is absolutely fantastic, coming from a 2017 tv I am amazed at just how far image quality has came. The colour is stunning and peak luminance on HDR videos is so bright its hard to imagine a brighter display. I have found that by setting black level to medium, local dimming on high and contrast enhance to medium, the picture is so much like a well tuned OLED, with deep perfect blacks and super-bright whitepoints I truly am amazed when I see it on such titles as “for all mankind”, in fact if you want to see how good the tv can perform, I recommend S2 E1 during the sunrise on the moon scene. The scene shows Mini-LED in perfect usage, pitch black blacks and ultra bright whites. Nothing else comes close to it for a contrast display test for users. But what about blooming I hear you ask, Does it bloom? - yes Is it bad? - no Is it noticeable? - depends In scenes such as described above, no you don’t see blooming, the peak luminance will mask any bloom you might perceive, in fact in any HDR titles that deal with luminance data directly, you will very very rarely see any blooming. In SDR titles where luminance data is converted through the pictures colour, you can see some bloom, SOME. I find that if you sit within 15-20 degrees of the sides of the tv, you wont see bloom in any regular use excluding subtitles. (Subtitles are Mini-LEDs worst enemy) if you sit wider or lower than the tv, you can see bloom a little more. It’s just how the technology is working the polariser that blocks bloom to the front has limits on how wide it works. Through regular use, with a little set-up though, no.. you probably wont see blooming, and if you do you will mostly just think its coming from the retina scorching peak brightness. The sound from the speakers do give a level of immersion though obviously a soundbar set up would be used by most. If using a soundbar, you can set the TV speakers to work as the centre speaker, a welcome setting. If not using a soundbar, you'll still find many sound settings to tune the audio as you need. With options for voice emphasis, music, bass boost... The usual tried and tested Sony solutions. Results either way won't disappoint. For gaming the tv works extremely well, with a PS5 my games have never looked so good, and the options for image quality on the set are remarkably well tuned to deliver a quality that is what the games deserve. Colours and clarity truly pop out the screen, and dark titles such as assassins creed Valhalla look stunning in 4k HDR. Fire looks like fire, the night looks dark and the aurora over Norway is a sight to behold The tv in itself is absolutely stunning and as Sonys first dive into Mini-LED, its a firm win, I cannot stress just how impressed with not only the build quality but the most important thing, image quality. I've heard that this model is probably in the top 3 tvs you can buy at the moment, I wouldn't doubt it one second.
Date published: 2022-09-15
Rated 5 out of 5 by from Mini LED TV: Smart design & superb picture quality [This review was collected as part of a promotion.] Sony's mini LED is a triumph. Having seen last year's X95J, this X95K moves the game up. First, the design. A 75 inch screen occupies a lot of space on the wall. A big screen with wires hanging off it was off putting in previous TV's. Sony has thought about the design, by creating interlacing panels so wires don't hang down. Every connection is tucked away behind the removable lattice panels. I wall mounted TV and for the first time none of the HDMI connection wires were visible- deliver clean, uncluttered without unsightly wires. Love it. Second , the picture quality is not sacrificed by switching to mini LED. The picture clarity, depth of colour. The TV has so many combinations of picture sound and input settings that everything was customisable. I would have preferred a bit more info in the start up guide as to which HDMI port was appropriate for my Sky Q box and my Blue Ray player. A bit of trial led me to work out that for Sky, the best HDMI socket was 3 and a 4k Blue Ray player could be plugged into either 1 or 4.Sound too is adjustable but by pairing with a sound bar worked best for me. At night I used the Bluetooth connection to pair up with headphones. The picture quality and depth of colour was great. For sport, TV and Movie viewing - individual settings worked. One of the major benefits is that the TV picture did not suffer as my living room is bright and picture quality did not suffer. Overall a great package, competitively priced.
Date published: 2022-09-02
Rated 5 out of 5 by from Cinematic sound & vision whatever the content [This review was collected as part of a promotion.] This is an exceptional product and clearly has been manufactured to the highest standards.Unpacking and putting it together and connecting up took approx an hour and does require two people minimum to lift it. I like that you can have the feet at the ends or towards the centre to accommodate various stands. Ive got them towards the centre and the TV is very stable. The Sony TV came with two remote controls but not mentioned why in packaging but easy to work out after a while in that one is mainly sued for the Google TV side. There are some duplication of controls which make sense like settings, channels, audio etc. See picture showing both controls. As I don't have a Satellite dish I wasn't using this input but Digital TV via the Aerial scanned very quickly and setup the channels. However as I have a Cable TV box this was my preferred setting when you press the TV button on the remote as it's configurable. The 4K hires picture quality and upscaling from any of the inputs sources that you don't have as 4K is gorgeous and really comes into its own on wildlife and natures programmes. As it's a Google TV there are various Streaming android apps you can download and setup and these were as easy to configure as the TV itself. The Sony TV includes builtin airplay and Google Home so you can use this as a google hub. As it also has two built in Satellite inputs you don't need a separate box to plug in. The TV has the latest version standards for HDMI with 4 sockets. 3 at rear and one on the side. Aerial input for Free to air broadcast transmissions. All these sockets are neatly hidden behind panels that are flush with the TV. It can be wall mounted but Id advise buying the approved Sony Brackets and having it expertly fitted for safety and best experience. I do like the auto screen display change to Dolby Vision when the content is detected as such. The sound is superb from the inbuilt 6 speakers and does really follow the source on the picture of where the sound is located. A cinematic experience from whatever you're watching and crystal clear almost reflection free viewing wherever you re in the room. As part of the setup you can tailor the audio based on where you usually sit through the remote control which has a microphone and you can speak the commands instead for anything accessible on the TV All in all this Sony Bravia XR75X95K is visual and audio quality at its best and if you want to watch without disturbing others then you can pair and connect Bluetooth Headphones for private listening.
Date published: 2022-08-31
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