Sony BRAVIA XR77A80KU is rated 3.0 out of 5 by 1.
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Sony BRAVIA XR77A80KU

77 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
£3,899 Our price history: £3,999 from 25/05/22 to 08/07/22
SAVE£100
Screen Size:
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Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability. Find out more

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
Ts&Cs apply - see our delivery page.
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CUSTOM INSTALL - To get the most out of this product we recommend our design and install service. Find out more.

Incredible offers on this TV!


OFFER 1
Get £200 OFF the marked price using voucher RSTV200. Available from our stores, from our telesales team, or online. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other voucher code offer.

OFFER 2
Get £400 cashback when you purchase this Sony BRAVIA XR TV. Via redemption. Valid on purchases made before 23:59 on 23.08.22, or while stocks last. Offer available from our stores, our telesales team, and online. Excludes Clearance, Refurbished and Open Box products. Click here for further Ts&Cs.

OFFER 3
Get a FREE 3-month trial of YouTube Premium when you buy this Sony BRAVIA TV. To claim, register through the BRAVIA app on your TV to receive a QR code and instructions. Ts&Cs apply. Offer available from our stores, telesales team, or online, until 23:59 30.04.23, or while stocks last. Claim must be submitted before 23.59 on 31.05.2023. Offer excludes Clearance, Refurbished and Open Box products.

OFFER 4
Get £50 off a Sony HTG700 TV soundbar when bought with this TV.  Add both products to your basket and enter voucher code 50HTG700 to claim, or mention in-store / when you call. Offer available from our stores, from our telesales team, or online until 16.08.22 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. One per customer / household

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


With its impressive, 77 inch OLED screen, there are few better ways to be immersed in your favourite movie, than with the Sony BRAVIA XR-77A80KU.

Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy with this Sony 77 inch TV.

OLED optimised by XR
With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get OLED optimised. The powerful XR Picture processing maximises OLED’s potential, meaning you get an even brighter and more detailed picture.

OLED made bigger
At an impressive 77 inches, this big screen OLED TV is ideal as the heart of a premium home cinema system. Close in size to many projector screens, this 77 inch Sony TV strikes the ideal balance between movie maestro and discreet, everyday TV.

XR Triluminos Pro and OLED Contrast Pro for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

The smoothest images with XR OLED Motion and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-77A80KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Triple, vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With left and right subwoofers fitted, Acoustic Surface Audio+ gives a bottom-end boost, too.

XR Surround with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

3-way multi-position stand
Supplied with a 3-way, multi-position stand, the XR-77A80KU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.

Enjoy stunning OLED TV, on a bigger screen, with the Sony XR-77A80KU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Screen
OLED
Yes
Screen Size
77"
Screen Technology
OLED
Picture Quality
LED Backlight
OLED
Local Dimming
Yes - OLED
Motion Processing
XR Motion Clarity
Pixel Resolution
3840 x 2160
HDR
Yes
HDR Formats
Dolby Vision, HDR10, HLG
Panel Bit Depth
10 bit (8 + 2 FRC)
Panel Bit Depth
10 (8+2)
Panel Frequency
100Hz
Panel Frequency
100Hz
Display
Screen Resolution
4K Ultra HD
Smart Features
Apple AirPlay
Yes
BBC iPlayer
Yes
Full Web Browser
Yes
Netflix 4K Streaming
Yes
Processor
Quad Core Processor
Quad Core Processor
Yes
Works with
Amazon Alexa, Google
Smartphone control
Yes
Voice Activated TV
Yes
Connectivity
ARC - Audio Return Channel
Yes - eARC
Bluetooth
Yes
Digital Audio Output
Yes - Optical
DLNA Compliant
Yes
HDMI
4 (HDCP 2.2 - 4)
HDMI 2.0
Yes (HDMI 2.1 x 2)
Headphone Socket
Yes
USB
2
Wi-Fi
Yes
Tuner
Analogue Tuner
Yes
TV Tuner
Freesat, Freeview
Twin Tuners
Yes
Audio
Speakers
Yes
Features
USB Recording
Yes
USB Video Playback
Yes
Energy Consumption
Energy Efficiency Rating
G
Power Consumption - Standby
0.5
Energy - kWh/1000h
121
Energy - HDR rating
G
Energy - HDR kWh/1000h
142
Energy - Label Rating
G
Dimensions
Dimensions excluding stand WxHxD
1221 x 710 x 53
Dimensions including stand WxHxD
1221 x 731 x 330
Maximum Stand Width (mm)
1409/619 (Position 1/2)
Outer Box Dimensions WxHxD
1342 x 842 x 176
VESA Fittings
300 x 300
Wall Mount Required
VESA - 300 x 300
Weight
Weight (KG)
34.8/37 (Without/With Stand)
Accessories
Remote Control
Yes
Stand
Yes - 3 position
Rated 3 out of 5 by from Average picture quality and poor contrast. I had old Sony OLED that I replaced with this as the last one had terrible burn out on the screen after 3 years. This is a great OLED TV for a room that is dark and watching movies. For bright rooms, is not great as the TV contrast is very poor. Remote control is impossible to see at dark so not so great. Because its 77 inch when watching 4k movies, it leaves different wide black strip on the top and bottom that can be annoying in the beginning. Not much improvement in picture quality in 4 years.
Date published: 2022-08-08
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  • Purchase rate 21.9% p.a. (variable)
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