Sony BRAVIA XR85X95KU
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XR Backlight Master Drive makes Mini LED better than ever
Using tiny, Mini LEDs, the Sony’s XR Backlight Master Drive makes the picture more controllable than ever. Mini LED screens give hugely improved contrast, brightness and detail, making the picture more vivid and lifelike than ever. Controlled by Sony’s powerful XR processing, the ultra-dense LEDs are controlled with absolute precision, delivering extraordinary brightness, without the ‘bloom’ of some rivals.
Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy on this impressive Sony 85 inch TV.
Cinematic scale – 85 inch screen
Featuring an impressive 85 inch screen, the Bravia XR-85X95KU makes the ideal TV for an impressive home cinema system. As big as some projector screens, this 85 inch Sony TV strikes the ideal balance between movie maestro when you want and discreet, everyday TV when you don’t.
XR Triluminos Pro and XR Contrast Booster 15 for ultimate colour and depth
Sony continues to deliver class-leading picture quality with its unique technologies. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR Contrast Booster 15 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 4K XR Smoothing
XR Motion Clarity uses Sony’s XR advantage to its full benefit. By controlling the backlighting with greater precision this Sony 85 inch TV offers enhanced realism, especially with fast-moving sports and action movies. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-85X95KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Left and right subwoofers produce the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.
3D Surround Upscaling for enveloping sound
3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
New, premium quality remote control
Pared back and premium, the new aluminium remote control is a joy to use. Simplified buttons and a backlight make it easy to use, day or night. It’s also easy to find. With Function Finder, simply ask the TV to find the remote and remote sends an alert signal – perfect for when it’s dropped behind a cushion!
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
3-way multi-position stand
Supplied with a 3-way, multi-position stand, the XR-85X95KU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.
Be wowed by your TV, every time you watch, with the Sony BRAVIA XR-85X95K.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.


Representative example
- Representative 21.9% APR (variable)
- Purchase rate 21.9% p.a. (variable)
- Assumed credit limit £1,200
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