Sony BRAVIA KD49XE9005

*Free Google Play content bundle via redemption with this TV. Claim 1 free 4K movie from a large range on Google Play, get 3 months of Google play music with access to 40 million songs ad-free and enjoy a special booster pack from ER’s Real Racing 3 game. Offer ends 31/12/18. Click here for more info.

"4K picture quality is superb, there’s a range of streaming apps to keep us content, and it’s got good sound." What Hi-Fi Award Winner 2017

Using technology from the range-topping ZD9 for stunning detail
First used on the range-topping ZD9 model, Object-Based HDR remaster analyses images and enhances both colour and textures for extraordinary realism and depth. Super Bit Mapping 4K HDR further enhances this by eliminating the 'banding' that can be seen on inferior TVs as the tone and shade gradually change. Now a sunset looks just like a true sunset rather than a graduated approximation.

X1 processor for sublime picture quality - whatever the source
We're now firmly in the era of 4K UHD but Sony realise that not all 4K signals are equal. A RAW 4K UHD signal from a 4K UHD player requires different processing than a Netflix 4K signal or a USB video signal. Sony's X1 processor analyses every signal and optimises it for the best performance possible. Thanks to Sony's X-Reality PRO 4K technology, standard FHD images can be upscaled to near UHD quality, giving the sharpest detail possible from your Blu-rays and other FHD sources.

X-tended Dynamic Range PRO with HDR - High Dynamic Range
The Sony KD49XE9005 is compatible with HDR (High Dynamic Range). This extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks, helping to give this TV stunning levels of contrast. Where this Sony 49 inch TV goes even further is in using Sony's X-tended Dynamic Range PRO processor. By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO reveals a brightness range three times that of a conventional LED-backlit TV.

Triluminos display
As well as 4K, this Sony TV also boasts a Triluminos display; developed to produce truer, deeper and more natural shades of colour, with skin shades appearing far more natural.

Motionflow XR1000Hz for super-smooth motion
This Sony is also fitted with Motionflow XR 1000Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR1000 makes a significant difference.

Android TV
Offering the slick interaction of the best smartphones, Android TV is one of the smartest content managers and providers to date. Boasting features such as GoogleCast, Google Play and Voice Search, this Sony is part TV and part giant smartphone.

Voice Search and Content Bar for effortless searching
Even with such a massive range of content, finding what you want is always easy. Voice Search means you simply say what you're looking for and let Android TV find it for you. The unobtrusive content bar quickly lets you find the movie, TV show or video you're after. Call up the Content bar and you can keep watching, while you scan through live TV, on demand, downloaded TV shows and more.

See all your video sources at their very best, with the X1-powered Sony KD49XE9005.