Sony BRAVIA KD55XE9305

"Stunning picture, great sound, and all the latest features - Sony's first 4K HDR LCD set of the year is a resounding success." 'What Hi-Fi? magazine'. 5-star review. Tested at £2400.

Ultimate picture quality with X1 Extreme processor - whatever the source
Sony's newly developed X1 Extreme processor has an impressive 40% more real-time processing than the already high-performing X1. What's more, this processor is smart enough the know the difference between a 4K UHD Blu-ray, Netflix 4K and USB streaming, to deliver the best possible image quality, whatever the source.

With technology from the range-topping ZD9 for stunning detail
First used on the range-topping ZD9 model, Object-Based HDR remaster analyses images and enhances both colour and textures for extraordinary realism and depth. Super Bit Mapping 4K HDR further enhances this by eliminating the 'banding' that can be seen on inferior TVs as the tone and shade gradually change. Now a sunset looks just like a true sunset rather than a graduated approximation.

X-tended Dynamic Range PRO with HDR - High Dynamic Range
The Sony KD55XE9305 is compatible with HDR (High Dynamic Range). This extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks, helping to give this TV stunning levels of contrast. Where this Sony 55 inch TV goes even further is in using Sony's X-tended Dynamic Range PRO processor. By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO reveals a brightness range three times that of a conventional LED-backlit TV.

Slim Backlight Drive with Local Dimming
At just 40mm deep, the KD55XE9305 is one of the slimmest LED TVs on the market. Slim Backlight Drive cleverly guides light to where it's needed most on screen, which has the dual benefit of improving contrast as well as reducing the TV's bulk.

Motionflow XR1000Hz for super-smooth motion
This Sony is also fitted with Motionflow XR 1000Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR1000 makes a significant difference.

Enhanced sound
Although flatscreen TVs have their limits and can never match a soundbar or sound base, the Sony KD55XE9305 packs in technology that makes the most of the space limitations. The XE9305 models use a three-way, front-firing speaker array that delivers a sound that's not just dynamic but also that's much crisper and clearer than downward-firing type speaker systems.

A style sensation
With its flush surface and ultra-narrow frame, the KD55XE9305 looks almost as good switched off as it does on! Taking this super-clean styling even further, cable channels built into the stand mean you can tuck the power and connecting cables neatly out of sight.

Android TV
Offering the slick interaction of the best smartphones, Android TV is one of the smartest content managers and providers to date. Boasting features such as GoogleCast, Google Play and Voice Search, this Sony is part TV and part giant smartphone.

Voice Search and Content Bar for effortless searching
Even with such a massive range of content, finding what you want is always easy. Voice Search means you simply say what you're looking for and let Android TV find it for you. The unobtrusive content bar quickly lets you find the movie, TV show or video you're after. Call up the Content bar and you can keep watching, while you scan through live TV, on demand, downloaded TV shows and more.

For a TV that gets the very best from all of your sources, switch on to the Sony KD55EX9305.