Hisense 50AE7400FTUK 50 inch 4K Ultra HD HDR Smart LED TV Freeview Play

Hisense 50AE7400FTUK

50 inch 4K Ultra HD HDR Smart LED TV Freeview Play

In stock
£429 RRP £549

SAVE

£120

Enjoy a boost in sound and vision, with the Hisense 50AE7400FTUK.

Wide Colour Gamut and 4K UHD resolution for the most lifelike images
Wide Colour Gamut provides enhanced colour accuracy, giving more lifelike images. Landscapes look more natural and skin tone is truer to life, helping you get more absorbed by what you’re watching. Combine this with 4K UHD resolution and the results are stunning. Four times the resolution of FHD 1080p, UHD 4K pops out the detail that’s been missing before.

HDR10/HLG support
This Hisense 50 inch TV supports standard HDR10 and HLG formats. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging
As well as supporting HDR10, the 50AE7400FTUK is also compatible with Dolby Vision - a leading format in Hollywood and cinemas around the world. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

Smart TV made easy, with VIDAA U 4.0
The latest version of the VIDAA Smart TV makes Smart TV even more intuitive. The newly designed launcher offers a custom display of the apps you use most. Content discovery previews recommendations of the latest shows and movies from the selected app. There’s also one-touch, direct access to more apps than ever. These now include Netflix, YouTube, Prime Video, Rakuten TV and Freeview Play – all at the touch of a button.

Alexa built-in
For effortless voice control, the VIDAA U Smart TV interface is also compatible with Alexa. Search for TV content or use any Alexa skills, simply by voice command.

Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

DTS Virtual:X more clearer, more immersive sound
DTS Virtual:X gives you a more spacious, cinematic sound. It also lets you listen at higher volumes, without distortion. More than that, dialogue is automatically recognised and enhanced, making it much easier to follow voices mixed into busy action scenes.

Connect it all
Fitted with three HDMI sockets, the 50AE7400FTUK has you covered for inputs. All of these sockets are HDMI 2.0 version with HDCP 2.2, making this TV compatible with UHD Blu-ray players and 4K HDR streaming services. Other connections include twin USB sockets – perfect for connecting media devices and playing back music, photos and video. Throw in an optical connection for a soundbar/base and you've everything you need in an HDR TV.

Hear more and see more, with the Hisense 50AE7400FTUK.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Enjoy a boost in sound and vision, with the Hisense 50AE7400FTUK.

Wide Colour Gamut and 4K UHD resolution for the most lifelike images
Wide Colour Gamut provides enhanced colour accuracy, giving more lifelike images. Landscapes look more natural and skin tone is truer to life, helping you get more absorbed by what you’re watching. Combine this with 4K UHD resolution and the results are stunning. Four times the resolution of FHD 1080p, UHD 4K pops out the detail that’s been missing before.

HDR10/HLG support
This Hisense 50 inch TV supports standard HDR10 and HLG formats. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging
As well as supporting HDR10, the 50AE7400FTUK is also compatible with Dolby Vision - a leading format in Hollywood and cinemas around the world. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

Smart TV made easy, with VIDAA U 4.0
The latest version of the VIDAA Smart TV makes Smart TV even more intuitive. The newly designed launcher offers a custom display of the apps you use most. Content discovery previews recommendations of the latest shows and movies from the selected app. There’s also one-touch, direct access to more apps than ever. These now include Netflix, YouTube, Prime Video, Rakuten TV and Freeview Play – all at the touch of a button.

Alexa built-in
For effortless voice control, the VIDAA U Smart TV interface is also compatible with Alexa. Search for TV content or use any Alexa skills, simply by voice command.

Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

DTS Virtual:X more clearer, more immersive sound
DTS Virtual:X gives you a more spacious, cinematic sound. It also lets you listen at higher volumes, without distortion. More than that, dialogue is automatically recognised and enhanced, making it much easier to follow voices mixed into busy action scenes.

Connect it all
Fitted with three HDMI sockets, the 50AE7400FTUK has you covered for inputs. All of these sockets are HDMI 2.0 version with HDCP 2.2, making this TV compatible with UHD Blu-ray players and 4K HDR streaming services. Other connections include twin USB sockets – perfect for connecting media devices and playing back music, photos and video. Throw in an optical connection for a soundbar/base and you've everything you need in an HDR TV.

Hear more and see more, with the Hisense 50AE7400FTUK.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Brand Hisense
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Pixel Resolution 3840 x 2160
Contrast Ratio 5000:1
Scart Sockets No
Speakers Yes
Screen Size (measured diagonally in inches) 50
Motion Processing 2000 PCI
LED Backlight LED - Direct
Power Consumption- Normal Use 90
Stand Yes - Fixed
Wall Mount Required VESA - 300 x 200
Energy Efficiency Rating A
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1236 x 790 x 145
Netflix 4K Streaming Yes
Power Consumption - Annual 132
Maximum Stand Width (mm) 741
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket No
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes - Alexa
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Dimensions excluding stand WxHxD (mm) 1112 x 645 x 79
Dimensions including stand WxHxD (mm) 1112 x 704 x 250
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 11.2/11.7 (Without/With Stand)
Component No
DLNA Compliant Yes (Anyview Stream)
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Rated 5 out of 5 by from really great value, good all round TV We are just over the moon with this TV, it is outstanding value for the price, no regrets at all for buying it
Date published: 2021-02-17
Rated 5 out of 5 by from great to use and picture quality bought as a smaller tv for spare kids room and they love it
Date published: 2021-02-17
Rated 5 out of 5 by from Very good value for money Really rate this t.v-easy to use and navigate,brilliant picture quality and the best item I bought during lockdown-at least I could enjoy watching beautiful nature programmes on my new telivision.
Date published: 2021-02-17
Rated 4 out of 5 by from Great design , great picture while you are sitting I bought this Hisense TV about 3,4 months ago, Great physical shape and design So far i have no complain except distorted picture if you watch a little off from 90° from screen.
Date published: 2021-02-17
Rated 5 out of 5 by from Surprisingly good From a company that i had heard little about i was a bit sceptical about purchasing. Was recommended with good reason as excellent pictures and ease of use makes it a pleasure to use.
Date published: 2021-02-16
Rated 5 out of 5 by from Terrific value for money Although it is located in a relatively small room the quality of the 4k and upscaling of HD mean that a relatively large screen cause no discomfort to the eyes. Once tweaked, using the "day" settings as a base the picture is full of colour and depth.The streaming apps, in particular, can provide outstanding images. Although be aware some apps such as Disney+ are not available as standard.
Date published: 2021-02-16
Rated 5 out of 5 by from fantastic colours i bought this back in 2020 can't remember the date but at least 8 months ago
Date published: 2021-02-16
Rated 5 out of 5 by from Good quality and excellent service Updated a 13 year old one and was amazed at how much things have moved on
Date published: 2021-02-16
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£429 RRP £549

SAVE

£120

Hisense 50AE7400FTUK is rated 4.8 out of 5 by 59.
  • y_2021, m_2, d_25, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.14
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_59
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Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
• In-store appointments/demos
• Video calls
• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?