Stunning picture quality is just the start, with the feature packed Sony Bravia KD-49XG8196.
Superb colour from Triluminos display with 4K X-Reality Pro
Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49” TV is compatible with a wide range of HDR movies, games and TV.The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-49XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 49 inch TV remains smooth and steady.Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.Sleek design
Sporting a super-slim bezel and a smooth design, the KD49XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.
Get more from TV, with the versatile Sony Bravia KD-49XG8196.