Sony BRAVIA KD49XG8196BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XG8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

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Save £10-£300 on selected soundbars *
Soundbar savings
£499 RRP £549

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£50

Stunning picture quality is just the start, with the feature packed Sony Bravia KD-49XG8196.

Superb colour from Triluminos display with 4K X-Reality Pro

Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49” TV is compatible with a wide range of HDR movies, games and TV.

The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-49XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 49 inch TV remains smooth and steady.

Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.

Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Sleek design
Sporting a super-slim bezel and a smooth design, the KD49XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.

Get more from TV, with the versatile Sony Bravia KD-49XG8196.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

* SAVE £10-£300 on selected soundbars when bought with this TV. See the models included in this offer here. Offer available on the phone to our in-store experts, online, or via Telesales. Ends 15.06.2020. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.


Stunning picture quality is just the start, with the feature packed Sony Bravia KD-49XG8196.

Superb colour from Triluminos display with 4K X-Reality Pro

Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49” TV is compatible with a wide range of HDR movies, games and TV.

The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-49XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 49 inch TV remains smooth and steady.

Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.

Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Sleek design
Sporting a super-slim bezel and a smooth design, the KD49XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.

Get more from TV, with the versatile Sony Bravia KD-49XG8196.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Packaging Dimensions WxHxD 1188 x 776 x 141
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 704 x 262
Screen Size 49
Motion Processing Motionflow XR 400Hz
LED Backlight LED - Edge
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Local Dimming No
Camera No
Gesture Control No
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 687
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 11.8/12.4 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Quad Core Processor Yes
Power Consumption- Normal Use 77
Energy Efficiency Rating A
Power Consumption - Annual 107
DLNA Compliant Yes
Rated 2 out of 5 by from Aerial input does not work for all channels. I bought this in April 2020 and the reception is poor and not as good as my old 15 year old Sony Bravia (which was working perfectly but I needed a bigger screen). Some freeview channels (for example 50, 23 and 81) have 'blocking' or no signal. I have bought a new Smartwares Pro series Ultra aerial cable - still no good on this new TV. I have bought an indoor aerial which works perfectly with my old TV (picking up all channels without blocking) but this new indoor aerial doesn't make any difference with the new Sony TV. I am very disappointed and can only think there is a fault with the aerial input connection.
Date published: 2020-05-23
Rated 5 out of 5 by from Great features Am really happy with this tv. Excellent picture and good features
Date published: 2020-05-23
Rated 5 out of 5 by from Good deal. I bought Sony TV XG 81 month ago. Is best TV. Quality. Price. I like sony.
Date published: 2020-05-22
Rated 4 out of 5 by from Sony KD43xG8196 Ultra Android TV I have had this TV for 12 days now, and am delighted with the picture and sound quality, It took me a few days to familiarise myself with everything, and I particularly enjoy the remote microphone control. I am very pleased with the product.
Date published: 2020-05-21
Rated 5 out of 5 by from Stunning picture,lightweight frame,easyto set up Bought this 3+weeks ago& so glad I did .Reassuringly inexpensive yet pleasingly hi spec . as my new bedroom Tv,I could want for no more have Hd dvd & PS 4 connected...... Wow what a truly visible difference.A truly extraordinarily easy to use controller.. There is also a significant improvement in sound output.
Date published: 2020-05-21
Rated 2 out of 5 by from Disappointing Purchase I bought this TV just over 7 months ago, initial impression was good although the TV required a vert good signal to stop pixulation. The TV failed after 3 months and had to be repaired. The android software is slow and the screen mirroring facility is haphazard at best, ok on still pictures but poor on any dynamic screens. USB connection of a camera was poor with no driver being downloaded when connected.
Date published: 2020-05-21
Rated 5 out of 5 by from Just perfect Brought this earlier this month. Does the job, picture is very sharp. The size is just right.
Date published: 2020-05-20
Rated 4 out of 5 by from Great TV, bad remote control design Excellent TV, easy to set up and running. I didn't like the remote control design and functionality. E.g. there is no pointer function and sometimes typing is extremely hard. I couldn't turn on or off the TV with Google home. I managed it using a workaround found on YouTube but being an android TV that should have been one of the default functionality.
Date published: 2020-05-20
Rated 5 out of 5 by from Unbelievable I cant justify this tech in words.... Stunning TV pure quality
Date published: 2020-05-20
Rated 5 out of 5 by from Superb picture quality I bought this Sony Android for upstairs for my wife so she could use all the apps like Netflix, itv hub, etc, but after seeing the quality I am looking at changing my 55" curved tv and buying a larger Sony Android for downstairs , I have installed some apps myself easily via xplore, but in general the colour is brilliant, deep black, vibrant colours, brilliant, I haven't been a Sony person in the past but my outlook is much different now, top Mark's.
Date published: 2020-05-19
Rated 5 out of 5 by from Really good I purchased this to replace an old TV and I am very happy with it
Date published: 2020-05-19
Rated 3 out of 5 by from Good but not great I like it but the software is a bit sluggish. Maybe the Android software needs more RAM to run smoother and the LAN seems to be slower to connect than the wifi which you'd expect the opposite, usually. The stand of very deep which barely leaves space for my sound bar on my already narrow tv stand. You won't habl e this issue if you decide to mount it but I'm not keen on mounting
Date published: 2020-05-19
Rated 5 out of 5 by from Great features I am very happy with the quality of screen and sound, I am now finding my way round features and is not too difficult given that I'm a 77 year old techno nerd
Date published: 2020-05-19
Rated 3 out of 5 by from disappointing I bought this TV as I had fancied having a smart TV for a long time. I chose SONY as my existing Bravia has worked very well for the last 13 years. The reason I am disappointed is the sound quality which is very poor compared to my old TV. I have since discovered that this has become a common problem which people are trying to solve by purchasing a sound bar. I will probably have to do the same which is annoying considering the TV was not bottom of the range. I believe Sony must be aware of the sound problem and at the very least include a decent sound bar with their smart tvs. A less important point is the stand provided. My existing Bravia stand suited the tv and supported the tv well. The new stand looks poor quality and although easy to fit, I think it would be better if it was more 'adjustable' to fit the spaces available - including varying the height. To conclude on a positive note - the picture quality is very good and the TV was very easy to set up initially. It connects well to existing equipment -fortunately I had anticipated the new cables and devices needed to connect to my old SKY box.
Date published: 2020-05-19
Rated 2 out of 5 by from No A2DP Ok so my fault i didn't check the spec i just thought that something in this day and age would support A2DP to connect Bluetooth headphones. Models below this do so i purchased thing it would have it shame as everything else was OK
Date published: 2020-05-18
Rated 5 out of 5 by from great tv great tv easy to use and set up great sound really glad i purchased this product
Date published: 2020-05-18
Rated 4 out of 5 by from Nice tv Had this television for a couple of weeks now and after buying a sound bar I am very happy with it. Only draw back was with the sound quality. We had a Sharp tv for the last 13 years and it had speakers at the front so was a little bemused when sound quality wasn’t as good as I thought it might be with the Sony tv as speaker is behind or seems to be. Wasn’t really an issue as was intending to purchase a sound bar , apart from that great television for the money.
Date published: 2020-05-17
Rated 5 out of 5 by from Great TV I purchased this TV as a surprise birthday present for my husband and it has been a very much welcomed gift. It's a great size for our room and the picture quality is outstanding. It is taking us a wee bit of time to get to grips with the various technological wizardry! Having no 'experts' available due to lockdown conditions has delayed our progress in learning about the full potential of this television.
Date published: 2020-05-17
Rated 5 out of 5 by from Great TV and service so far Delivered on time and as advertised , happy! TV was exactly as described on the website.
Date published: 2020-05-17
Rated 5 out of 5 by from quality produce. I have been very pleased with the quality of this TV. The picture is crystal clear. The Apps are easy to use and upload. Sound is great.
Date published: 2020-05-17
Rated 4 out of 5 by from has all i need had for over a month does the job but i prefered my old tv
Date published: 2020-05-17
Rated 5 out of 5 by from Great TV for the price Great picture. Android runs well. Very nice for the price
Date published: 2020-05-17
Rated 5 out of 5 by from Great features Good quality for the price would recommend to all my friends
Date published: 2020-05-16
Rated 5 out of 5 by from Sony 4k 49inch smart tv Excellent tv and with 6 years guarantee excellent value
Date published: 2020-05-16
Rated 5 out of 5 by from Great features! I bought this a month ago but I am not yet impressed.
Date published: 2020-05-16
Rated 5 out of 5 by from Lovely tv Easy set up, nice picture very happy with purchase, works well with Alexa.
Date published: 2020-05-15
Rated 2 out of 5 by from Android slow and unstable Android responds slowly to user commands. It is also unstable, with some apps like Spotify causing it to crash. Sometimes it suddenly loses internet settings when nothing is wrong with the network, and needs a hard reset to recover.
Date published: 2020-05-15
Rated 4 out of 5 by from Lovely slim and smart looking TV Iv had about a month now. Im not very tech. So found finicky to start up. Took a few days to put APPs i want on. Need faster broadband as slow loading APPs and stops at times. Iv put iplayer on but doesn't work neither does 4 or 5. Hoping faster broadband sorts problem. Getting next week. Overall happy. Good picture sound okay but may get a soundbar.
Date published: 2020-05-15
Rated 5 out of 5 by from Good looking TV with excellent picture Updated our 10 year old LG (which is still going strong). The Sony is sleek with an excellent picture and easy to set up and use.
Date published: 2020-05-15
Rated 5 out of 5 by from My second Sony tv in 10 years. Great picture definition. Easy to set up. Lots of Android Apps.
Date published: 2020-05-14
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£499 RRP £549

SAVE

£50

Sony BRAVIA KD49XG8196BU is rated 4.5 out of 5 by 528.
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Please call your local store Members of our team are happily working from home to provide advice, info on stock and other help. They can also process sales and arrange delivery direct from our warehouse. Buy by phone Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?