Sony BRAVIA KD49XH8196BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XH8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

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£749 Were £799 from 26/02/20 to 19/06/20.

SAVE

£50

Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

Incredible offers on this TV!


OFFER 1
Get £50 OFF the Sony HTG700 soundbar & subwoofer when bought with this TV using voucher code 50HTG700. See the models included in this offer here.
Offer available in-store or via Telesales, ends 30.09.20. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 2
Get £100 OFF the Sony HTZF9 soundbar when bought with this TV using voucher code 100HTZF9.
Offer available on the phone to our in-store experts, online, or via Telesales, ends 30.09.2020. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Screen Size 49
Motion Processing Motionflow XR400Hz
LED Backlight LED - Edge
Power Consumption- Normal Use 74
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Energy Efficiency Rating A
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1188 x 776 x 141
Netflix 4K Streaming Yes
Power Consumption - Annual 103
Maximum Stand Width (mm) 544
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 11.6/12.1 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 704 x 286
Rated 5 out of 5 by from Great tv Replacement for Panasonic which needs new screen only 4years old . thought Sony would be more reliable
Date published: 2020-06-28
Rated 3 out of 5 by from Not a good start. Within 24Hrs a problem. After 10 years with KD-46 3D replaced with KD-49XH8396. Within 24Hrs problems. Picture from set top box and DVD player intermittent plus unable to view terrestrial (Freeview) at all.
Date published: 2020-06-27
Rated 5 out of 5 by from Best quality I bought this last week, was very impressed by the set up process and speed.
Date published: 2020-06-27
Rated 5 out of 5 by from perfect bought sony tv and polk soundbox as suggested by Richer Sounds.Fantastic sound and vision.Brilliant service including a free upgrade to ensure prompt delivery.Never bought from them before but will be my first choice from now on.Well Done
Date published: 2020-06-27
Rated 5 out of 5 by from Love it I wanted an Android TV and it is amazing. Great picture, easy to use I hardly turn my Sky box on I love watching YouTube on this
Date published: 2020-06-27
Rated 5 out of 5 by from super picture I bought this for my husband and even I can see that the football is much clearer. He is really happy with it. It also does voice control so I am trying to get to grips withthat!
Date published: 2020-06-26
Rated 5 out of 5 by from Excellent control unit and easy to set up Bought this 43” TV to upgrade our Sony 32” TV in our dining room where people go to see a second TV programme (Main Room has Sony 49” out of the box, add the feet, plug in, and set up was complete in just a few minutes. CPU just like an iPad to select TV, Netflix, Google, Films, Photos, etc. Use it with a Virgin box which I switch on after pressing TV on the screen. All works seamlessly. Great size and quality of image. Looks sleek. Sound much better too than the 32”.
Date published: 2020-06-24
Rated 5 out of 5 by from Great tv up to now not used half of what it can do Great tv not figuered out half of what it can do yet but up to now worth its money
Date published: 2020-06-23
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£749 Were £799 from 26/02/20 to 19/06/20.

SAVE

£50

Sony BRAVIA KD49XH8196BU is rated 4.7 out of 5 by 47.
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  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_47
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  • clientName_richersounds
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  • CLOUD, getAggregateRating, 9.21ms
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Please call your local store Members of our team are happily working from home to provide advice, info on stock and other help. They can also process sales and arrange delivery direct from our warehouse. Buy by phone Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?