Sony BRAVIA KD49XH8196BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XH8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

In stock
£50 or £100 OFF selected Sony soundbars & subs or £30 OFF a Sony UBPX800 MK2 Sony Blu-ray player
£579 Were £649 from 18/02/21 to 23/03/21.

SAVE

£70

Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?
£50 or £100 OFF selected Sony soundbars & subs or £30 OFF a Sony UBPX800 MK2 Sony Blu-ray player when bought with this TV! Click here to view the eligible models. Offer available from the vast majority of our stores by appointment, all stores by phone & video call, from our telesales team, or online, ends 30.06.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Screen Size (measured diagonally in inches) 49
Motion Processing Motionflow XR400Hz
LED Backlight LED - Edge
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1188 x 776 x 141
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 544
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Technology led
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 11.6/12.1 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 704 x 286
Energy - kWh/1000h 74
Energy - HDR rating G
Energy - HDR kWh/1000h 95
Energy - Label Rating G
Rated 5 out of 5 by from great features Fabulous television,lovely to look at picture quality superb .
Date published: 2021-04-08
Rated 5 out of 5 by from Can’t go wrong with a Sony I went elsewhere when we purchased our last Television and have always regretted it. Great to be back with Sony - just so advanced and simple to use.
Date published: 2021-04-08
Rated 4 out of 5 by from Very good tv Purchase 5 months ago and I was looking for a tv with the latest technology, therefore I picked a seed Sony
Date published: 2021-04-08
Rated 5 out of 5 by from Great for gaming We have our TV a few weeks now, very happy with it. Disney+ and Netflix in full 4k is stunning. Also great for my XBOX.
Date published: 2021-04-08
Rated 5 out of 5 by from Does everything I want... I am so pleased I bought this tv. It connects to my existing sound bar and blu ray player... the tv features are first class and so easy to use. And the stand fits on my tv cabinet... love it!!
Date published: 2021-04-08
Rated 5 out of 5 by from Excellent TV Great TV.You can download apps which is what I was looking for.
Date published: 2021-04-07
Rated 3 out of 5 by from Not all features available I’d be really happy with this tv if all features were available. I bought this Sony Bravia to replace the Sony Bravia I had because it’s been a brilliant tv. But it hasn’t got a sound mode so you’re stuck with the sound that it’s programmed with. Some channels sound quite tinny. Other than that a good tv
Date published: 2021-04-07
Rated 2 out of 5 by from Lots of features providing you can find them. Sound quality for the price is very poor even after trying to tweak it with the Graphics equaliser not what I expected from this company. Specification looks great on paper but in use the over complicated menu system for even the simplest task gets in the way. One of the main reasons for buying was the stand.
Date published: 2021-04-07
Rated 5 out of 5 by from Excellent picture quality and great features. I bought this TV 3 weeks ago and it's transformed my living room with great pictures and sound. Excellent purchase highly recommended.
Date published: 2021-04-07
Rated 5 out of 5 by from Excellent I brought this two weeks ago and very happy with it
Date published: 2021-04-07
Rated 5 out of 5 by from Excellent TVs all good products Bought 3 Sony TVs now they are the best quality around thank you
Date published: 2021-04-06
Rated 5 out of 5 by from Very sharp picture We are very pleased with our new television, it is a joy to watch.
Date published: 2021-04-06
Rated 5 out of 5 by from Great TV Have had this about 3 weeks now and the picture quality is amazing, really glad I went ahead and purchased this model. Sound is great for a flat screen TV, some menu options a little hidden away but great once you've found them. Not really used the built in apps yet as I have been using other devices. Brilliant for the price.
Date published: 2021-04-06
Rated 5 out of 5 by from Fantastic picture quality We had done lots of research on all the different products available and came back to Sony as there was no doubt it matched our needs and the picture quality was excellent. We exchanged a Sony Bravia TV for a Sony Bravia TV!
Date published: 2021-04-06
Rated 3 out of 5 by from Sony TV Replaced a very old Samsung LED and was recommended this product by the assistant in John Lewis. It’s a really good picture apart from when watching a moving view such as horse racing, where the background becomes blurred, which is a bit disappointing. So if you are not interested in sport then it would be fine
Date published: 2021-04-05
Rated 5 out of 5 by from Great features Very nice and bright Unlimited apps will make your life easier without the need of any additional tv box or receiver
Date published: 2021-04-05
Rated 5 out of 5 by from Amazing tv I decided to finally upgrade from my old 42" plasma and wow what a difference. The picture quality is amazing.
Date published: 2021-04-04
Rated 5 out of 5 by from Lovely t.v very pleased with product. all as expected from sony!!
Date published: 2021-04-04
Rated 4 out of 5 by from Great TV with amazing picture quality One of the best 4k in the market, great details in picture. The design looks great. The sound could have been better
Date published: 2021-04-04
Rated 5 out of 5 by from Sony 49" TV 4k Bought this to replace old Sony TV, great set and great company to deal with.
Date published: 2021-04-03
Rated 5 out of 5 by from Brilliant features and includes my favourite apps Bought this last week and is picture and sound are great
Date published: 2021-04-02
Rated 5 out of 5 by from great tv does not disappoint had this tv a week now and all is good very easy setup
Date published: 2021-04-02
Rated 5 out of 5 by from Excellent 4K TV I bought this TV recently and I love it!!!!!!!!!!!!!!!
Date published: 2021-04-01
Rated 4 out of 5 by from Amazing TV We found it very clear and bright with good sound.
Date published: 2021-03-30
Rated 5 out of 5 by from Great TV Great TV, picture and sound perfect and most importantly easy to set up with simple clear instructions.
Date published: 2021-03-30
Rated 5 out of 5 by from From a TV installer I've installed a lot of tvs, for me this has outstanding sound and picture for an LED TV. Being an android tv, casting is so easy. I have it in a well lit room in the corner. The dolby atmos sound in my opinion throws the sound well. A bit pricey but when setup you will be pleased you went for it! The feet could be better designed and doesn't give much confidence resting on a table top. But I'm still really happy with it.
Date published: 2021-03-30
Rated 5 out of 5 by from Fantastic tv Bought this tv as recently bought new ps5 and my old TV did not have a good picture re.games I wanted to play.Now, what a difference, great picture, fantastic colours and great sound.All I want in a tv wrapped up in one package
Date published: 2021-03-28
Rated 5 out of 5 by from Great Choice Of TV Very easy ti set up. Excellent sound and picture quality. Two weeks in and at the moment very pleased with my choice.
Date published: 2021-03-27
Rated 4 out of 5 by from Good Quality product but... Great quality output but awkward connection design for wall mounting
Date published: 2021-03-27
Rated 5 out of 5 by from Great colours and definition I only replaced my previous Sony to get UHD but I'm glad I did as the colours and sharpness on this model are brilliant. Sound is perfectly OK although if you want high volume you probably want a soundbar. Noticed occasional very slight motion blur when watching sports, otherwise it's great.
Date published: 2021-03-27
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£579 Were £649 from 18/02/21 to 23/03/21.

SAVE

£70

Sony BRAVIA KD49XH8196BU is rated 4.5 out of 5 by 912.
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  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.14
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  • co_hasreviews, tv_0, tr_912
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Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
• In-store appointments/demos
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• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?