Sony BRAVIA KD49XH8196BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XH8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

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Incredible offers on this TV!
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£779
Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

Incredible offers on this TV!


OFFER 1
Get £50 OFF the Sony HTG700 soundbar & subwoofer when bought with this TV using voucher code 50HTG700. See the models included in this offer here.
Offer available in-store or via Telesales, ends 30.09.20. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


OFFER 2
Get £100 OFF the Sony HTZF9 soundbar when bought with this TV using voucher code 100HTZF9.
Offer available on the phone to our in-store experts, online, or via Telesales, ends 30.09.2020. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.


Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Screen Size 49
Motion Processing Motionflow XR400Hz
LED Backlight LED - Edge
Power Consumption- Normal Use 74
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Energy Efficiency Rating A
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1188 x 776 x 141
Netflix 4K Streaming Yes
Power Consumption - Annual 103
Maximum Stand Width (mm) 544
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 11.6/12.1 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 704 x 286
Rated 5 out of 5 by from Excellent all round We upgraded to a Smart tv and chose this Sony 43" model after reading other reviews. Very easy to set up and link to Sky and Netflix. We also bought a compact Sony sound bar which has really improved the quality and depth of the sound. The tv sound on its own is ok but I definitely recommend a sound bar. Unfortunately, the Dolby Atmos enabled soundbars are all far too big!
Date published: 2020-07-22
Rated 5 out of 5 by from Excellent picture quality, surpassed expectations Bought last week, easy to set up. Nice tv, sounds amazing but set up with sonos
Date published: 2020-07-21
Rated 5 out of 5 by from Great TV, fair price. Bought this TV 2 weeks ago , very pleased so far, nice quality throughout, very good picture, and looks nice in our lounge , 2 minor problems so far ,the instructions are basic and not very clear , also l think some sort of cover between the stand feet would be a good improvement to cover up the massive voltage reduction box which looks really out of place on our glass stand. l have made one my self and coloured it to match, it now looks spot on ! a great TV , that now looks the part .
Date published: 2020-07-20
Rated 4 out of 5 by from Very good TV Had this TV around a month. Picture quality is amazing. Easy to set up, add apps and change between media hardware. The voice remote is good and the kids love it, but it has stopped working a couple of times. Taking the batteries out did not resolve and nor did resetting google assistant again. It seems to fix itself after about a week. Sound from TV is good, but I use Sonos beam. Only disappointment was not being able to easily cast from an iPhone to the TV. Only tried to do this in the last 24 hours and haven’t checked online. Overall very pleased with the product!
Date published: 2020-07-20
Rated 5 out of 5 by from Beautiful TV, Great Picture - slick remote control I bought this 2 weeks ago, a beautiful TV, looks good - and the picture is excellent. The Remote Control is also SLICK yet ROBUST - not 'plasticky' at all, which is good as you fel like you have bought a quality product.
Date published: 2020-07-20
Rated 5 out of 5 by from Brilliant Picture,great sounds brilliant looks good as well,
Date published: 2020-07-19
Rated 5 out of 5 by from Excellent Upgraded from what I thought was a good tv but the picture on the Sony is a whole lot better and vastly improved colours.
Date published: 2020-07-19
Rated 5 out of 5 by from Brilliant TV Bought TV a month ago and am totally bowled over by the clarity and features of this TV. Would certain recommend Sony TV’s
Date published: 2020-07-18
Rated 5 out of 5 by from Great telly. Very happy. Pleased that delivery guys set it up for us though.
Date published: 2020-07-18
Rated 5 out of 5 by from Stunning picture quality and easy to set up Bought this to upgrade our existing first generation 4K TV (made by another leading brand) to a bigger screen and HDR. With the lockdown it was difficult to get the chance to experience a viewing so we had to take a punt based on reviews. I'm glad I made this choice. Picture definition is perfect and to be expected for a 4K, however the impressive dynamic range and black depth raises the viewing experience manifold. There was no ghosting either. It was easy to set up out of the box, both technically and on startup. The TV is connected to a sound bar so we can't comment on sound quality per se. Moreover, all the smart functions have yet to be explored, but seems to be user friendly.
Date published: 2020-07-17
Rated 5 out of 5 by from Stunning Picture Quality This is a great product with stunning picture quality and a wide range of good features which I would really enjoy exploring if Sony provided a decent logical user guide instead of the pathetic Web based help. This was purchased as an upgrade to a 40" Panasonic TV which did have a very good user guide as their products do. Sony should follow the Panasonic example and provide a decent guide which the product deserves, as do the customers.
Date published: 2020-07-17
Rated 5 out of 5 by from Great features I have had this tv for 3 weeks and can honestly say this is the best tv I have ever had. Being a person who has Always buy new every 12 months I shall keep this one. Only one gripe sound could be better. Overall 9 out of 10.
Date published: 2020-07-16
Rated 5 out of 5 by from Clarity of display is excellent Only had the TV a couple of weeks, but am very impressed - firstly with the display being so sharp even compared to our old 1080p! Also the sound is much crisper and I can hear the dialogue!
Date published: 2020-07-16
Rated 5 out of 5 by from Great Upgrade Bought this to upgrade from a previous sony bravia and am very pleased with the picture quality
Date published: 2020-07-16
Rated 4 out of 5 by from Easy to operate Very happy. Except for the position of the legs. Set at the corners so it did not fit on our large tv stand.
Date published: 2020-07-15
Rated 5 out of 5 by from Excellent TV I still can't believe how many amazing features it has.
Date published: 2020-07-13
Rated 5 out of 5 by from Excellent product Very pleased with quality of TV. Very easy to set up.
Date published: 2020-07-13
Rated 5 out of 5 by from Great product ! Great value ! Richer sounds was recommended by my son as the go to shop for TVs. As I knew very little about modern TVs my son did his research and suggested 3 TVs from Richer Sounds. On speaking to Ben the sales assistant on the telephone I said that I had always had Sony and he offered me a superb deal on a SONY-KD49XH8196BU 49 inch TV. The service and advice I received was excellent. The delivery was well informed and I knew exactly within a 3 hour time slot when the TV was to be delivered. Superb professional service from enquiry to delivery. Had the TV a week now and it is brilliant !!!! Would have no hesitation in using Richer Sounds in the future. Would recommend Richer Sounds highly to any of my family or friends who are looking for home entertainment products. Just ask Ben !!!! Best wishes for the future.
Date published: 2020-07-12
Rated 4 out of 5 by from Stunning Picture Quality This is a great product with stunning picture quality and a wide range of good features which I would really enjoy exploring if Sony provided a decent logical user guide instead of the pathetic Web based help. The TV was easily wall mounted using a Sanus VML5 that I had previously used to mount a 40" Panasonic, but again the Documentation provided by Sony was no help at all and only considered using their own mount
Date published: 2020-07-12
Rated 5 out of 5 by from Nice tv 5 star because its a nice tv great sound nice picture.
Date published: 2020-07-12
Rated 4 out of 5 by from KD43XH8196 -The Good, the Bad and The Unforgivable I've had this unit for a couple of weeks.... THE GOOD: Excellent picture quality, good sound quality, good remote and looks stylish. THE BAD: The instructions are next to useless. It was difficult to connect to my audio system. Some of the connections are in awkward positions making them difficult to locate with the TV in place. THE UNFORGIVABLE: I bought a Sony WH-CH700N Bluetooth headset to go with this TV. The headphones aren't compatible with it because the TV Bluetooth doesn't support A2DP. It's unbelievable that on such an expensive piece of kit that Sony can't integrate the correct soft/firmware to work with their own products - WHY?. Now I need to spend more money on a little bluetooth transmitter that will dangle from my TV. COME ON SONY - YOU'RE BETTER THAN THIS - ISSUE A SOFTWARE OR FIRMWARE UPDATE TO CORRECT THIS ISSUE. THE RATING: This could so easily have been a 5* rating had the Bluetooth worked as expected. Buyer beware if a Bluetooth headset is important to you.
Date published: 2020-07-11
Rated 4 out of 5 by from Super picture and sound Had this for a week now and still getting to grips with the menu
Date published: 2020-07-10
Rated 5 out of 5 by from Good features Bought this product because our old television was not readable on text but this product solved all our problems plus a great improvement in picture quality
Date published: 2020-07-10
Rated 4 out of 5 by from Great picture I bought the TV 2 weeks ago.The only real issue was that a completely black TV, came with silver feet that were not adjustable in any way.This is fine if you stand it parrallel on a TV stand.When swivelling slightly one of the feet will stick out.A central stand would be a better option, and can't think why you would want silver feet on a black TV.Set up was quite straight forward however i did struggle to get sound bar to connect.
Date published: 2020-07-09
Rated 5 out of 5 by from Great picture Prompt service. Delivered on time. Easy to assemble. Easy to operate. Good viewing experience.
Date published: 2020-07-09
Rated 5 out of 5 by from brilliant in all respects Does everything I expected from a Sony tv and a lot more.
Date published: 2020-07-08
Rated 5 out of 5 by from Best tv ever Pictures are very good quality. I especially like that i can press the mike and just ask the tv to find music or programmes and it does it. Really impressed.
Date published: 2020-07-07
Rated 5 out of 5 by from Very pleased with purchase Very please with purchase. Straightforward setup and bonus was that the TV connected automatically to my Apple TV remote control for on/off and volume controls
Date published: 2020-07-07
Rated 4 out of 5 by from Slow change of channel Like Tv but perhaps too complex operation of all features
Date published: 2020-07-06
Rated 4 out of 5 by from missing channels This TV can connect to the internet which it did with no problems. However, when I tried to view some channels they were not available. Ketchup TV,365 Travel,Racing TV,Vision TV,On DEmand 365, Asia News, Channelbox, were some of the channels unavailable. I had been able to view these on my previous Bravia TV. Why are these not now available???
Date published: 2020-07-04
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£779
Sony BRAVIA KD49XH8196BU is rated 4.7 out of 5 by 88.
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Please call your local store Members of our team are happily working from home to provide advice, info on stock and other help. They can also process sales and arrange delivery direct from our warehouse. Buy by phone Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?