LG OLED55CX5LB

”Compared with its predecessor, the CX offers more dark detail, richer colours and better motion and, when added to an already exemplary performance, that makes for an astonishingly capable all-round performer.” ’What Hi-Fi?’ – 5 Star review.

Latest Alpha 9 Gen 3 processor for the most powerful picture processing
At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.

OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

AI Sound Pro and Dolby Atmos compatible sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound Pro should be music to your ears. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55CX5LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including the BBC iPlayer, Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. Please note: ITV, Ch4 and Ch5 catch up services not available on this TV at this time.

See the picture you’ve been missing, with the LG OLED55CX5LB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.