Sony BRAVIA KD43XG8196U 43 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD43XG8196U

43 inch 4K Ultra HD HDR Smart LED Android TV YouView

In stock
£30 off the Sony UBPX800MK2 4K Blu-ray player * / Save £10-£300 on selected soundbars **
Soundbar savings
£499 Were £599 from 11/03/20 to 01/04/20.

SAVE

£100

The Sony Bravia KD-43XG8196 is a compact TV with all the features and quality of a much larger one.

Superb colour from Triluminos display with 4K X-Reality Pro

Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 43” TV is compatible with a wide range of HDR movies, games and TV.

The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-43XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 43 inch TV remains smooth and steady.

Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.

Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Sleek design
Sporting a super-slim bezel and a smooth design, the KD43XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.

Perfect as a top quality TV in a smaller room, the Sony Bravia KD-43XG8196 loses nothing in quality to its bigger siblings.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

* Get £30 OFF the Sony UBPX800MK2 4K Blu-ray player when bought with this Sony TV with voucher code UBPX800MK230. Offer available in-store, online or via Telesales, ends 31.05.2020. Offer excludes Clearance, Refurbished and Open Box products.


** SAVE £10-£300 on selected soundbars when bought with this TV. See the models included in this offer here. Offer available on the phone to our in-store experts, online, or via Telesales. Ends 31.05.2020. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.


The Sony Bravia KD-43XG8196 is a compact TV with all the features and quality of a much larger one.

Superb colour from Triluminos display with 4K X-Reality Pro

Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 43” TV is compatible with a wide range of HDR movies, games and TV.

The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-43XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 43 inch TV remains smooth and steady.

Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.

Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Sleek design
Sporting a super-slim bezel and a smooth design, the KD43XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.

Perfect as a top quality TV in a smaller room, the Sony Bravia KD-43XG8196 loses nothing in quality to its bigger siblings.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 9.6/10.2 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 970 x 570 x 57
Dimensions including stand WxHxD (mm) 970 x 630 x 262
Screen Size 43
Motion Processing Motionflow XR400Hz
LED Backlight LED - Edge
Stand Yes - Fixed
Wall Mount Required VESA - 100 x 200
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1070 x 695 x 141
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 635
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
DLNA Compliant Yes
Power Consumption- Normal Use 69
Energy Efficiency Rating A
Power Consumption - Annual 96
Quad Core Processor Yes
Rated 5 out of 5 by from Just unbelievable I bought this tv a couple of weeks ago, and still finding new things it does
Date published: 2020-03-31
Rated 4 out of 5 by from Clear picture Always used to buy Sony products but have had other makes recently. Previous purchase lasted 16 months so have gone back to Sony and so far am pleased.
Date published: 2020-03-31
Rated 4 out of 5 by from My latest TV Very happy with this TV. didn't realize how much sony had improved on my old model
Date published: 2020-03-30
Rated 4 out of 5 by from Good Features, slim design I brought this TV recently, compared to the old TV I love the picture
Date published: 2020-03-29
Rated 5 out of 5 by from Brilliant 4K picture - seamless HDMI ARC. First look around - I managed to get this TV for £450 inc delivery. Brilliant picture with 4K HDR. Seamless integration with a much older Sony surround sound sytem (HT-IS100), PS4 Pro and Virgin V6 box. This TV is also android based so can have apps dowloaded onto it that give you a lot more content to watch. Stand is easily fixed and secure and is very stable. The frame / screen surround is very compact and easy on the eye, even at 49" it does not seem much bigger overall than my old 40" Sony TV that had a much thicker frame/surround. I am over the moon with it. All I would say is that it really needs either a surround sound system or a sound bar/sub-woofer combo as the sound from the TV alone is very tinny without much bass at all. Link it via HDMI ARC or Optical cable to a compatible AV sound system and wow what a difference. On this TV; I think that the speakers are where Sony compromised to hit a price band.
Date published: 2020-03-28
Rated 5 out of 5 by from I am so happy that I bought that tv. Worth to buy Worth to buy. I am so happy that I bought that tv.
Date published: 2020-03-26
Rated 5 out of 5 by from Sony55 After reading all the reviews I thought I'd give this one a go I have my last 40 inches Sony bravo for 11years I'm still going strong once again this Sony is superb brilliant sound colours very good I was all details easy to use and setup if so if you're looking for a 55 TV have a look I think you'll be surprised
Date published: 2020-03-25
Rated 1 out of 5 by from Good quality picture /sound Compared with other quality manufacturers,the Sony had the edge .R/C a bit cramped. for me.Linecord tucks into stand ,so no dangling wires a nice touch. P.S.U. external to TV to reduce heat in the set this will increase reliability .
Date published: 2020-03-24
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£499 Were £599 from 11/03/20 to 01/04/20.

SAVE

£100

Sony BRAVIA KD43XG8196U is rated 4.5 out of 5 by 410.
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Please call your local store Members of our team are happily working from home to provide advice, info on stock and other help. They can also process sales and arrange delivery direct from our warehouse. Buy by phone Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?