Sony BRAVIA KD49XG8196BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XG8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

In stock
£30 off the Sony UBPX800MK2 4K Blu-ray player * / Save £10-£300 on selected soundbars **
Soundbar savings
£499 RRP £549

SAVE

£50

Stunning picture quality is just the start, with the feature packed Sony Bravia KD-49XG8196.

Superb colour from Triluminos display with 4K X-Reality Pro

Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49” TV is compatible with a wide range of HDR movies, games and TV.

The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-49XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 49 inch TV remains smooth and steady.

Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.

Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Sleek design
Sporting a super-slim bezel and a smooth design, the KD49XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.

Get more from TV, with the versatile Sony Bravia KD-49XG8196.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

* Get £30 OFF the Sony UBPX800MK2 4K Blu-ray player when bought with this Sony TV with voucher code UBPX800MK230. Offer available in-store, online or via Telesales, ends 31.05.2020. Offer excludes Clearance, Refurbished and Open Box products.


** SAVE £10-£300 on selected soundbars when bought with this TV. See the models included in this offer here. Offer available on the phone to our in-store experts, online, or via Telesales. Ends 31.05.2020. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other soundbar offer.


Stunning picture quality is just the start, with the feature packed Sony Bravia KD-49XG8196.

Superb colour from Triluminos display with 4K X-Reality Pro

Sony’s Triluminos screens display a full palette of colours in truly life-like form. Every hue and shade is richly and accurately recreated. Thanks to Sony's 4K X-Reality PRO technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

HDR support
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49” TV is compatible with a wide range of HDR movies, games and TV.

The smoothest motion with Motionflow XR 400Hz
Fitted with Sony’s Motionflow XR 400Hz, the Sony KD-49XG8196 provides super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 49 inch TV remains smooth and steady.

Android Oreo TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing.

Control your TV with Amazon Alexa or Google Assistant
Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more – all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Sleek design
Sporting a super-slim bezel and a smooth design, the KD49XG8196 looks every bit the quality product you’d expect from Sony. Neat details include the minimalist aluminium feet with built-in cable tidy – ensuring the Sony’s style is kept as clean as possible.

Get more from TV, with the versatile Sony Bravia KD-49XG8196.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Packaging Dimensions WxHxD 1188 x 776 x 141
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 704 x 262
Screen Size 49
Motion Processing Motionflow XR 400Hz
LED Backlight LED - Edge
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Local Dimming No
Camera No
Gesture Control No
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 687
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 11.8/12.4 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Quad Core Processor Yes
Power Consumption- Normal Use 77
Energy Efficiency Rating A
Power Consumption - Annual 107
DLNA Compliant Yes
Rated 5 out of 5 by from Can’t go wrong with Sony Always paid a bit extra for Sony TVs and never had any issues even though they have a long warranty period. Having android tv as the operating system is well worth it!
Date published: 2020-05-28
Rated 5 out of 5 by from Great service as usual I bought this TV a couple of weeks ago and went for next day delivery! Great service by richer sounds! Always I go for Richer sounds once it comes to TVs and electronic devices.
Date published: 2020-05-24
Rated 5 out of 5 by from Stunning picture,lightweight frame,easyto set up Bought this 3+weeks ago& so glad I did .Reassuringly inexpensive yet pleasingly hi spec . as my new bedroom Tv,I could want for no more have Hd dvd & PS 4 connected...... Wow what a truly visible difference.A truly extraordinarily easy to use controller.. There is also a significant improvement in sound output.
Date published: 2020-05-21
Rated 5 out of 5 by from Just perfect Brought this earlier this month. Does the job, picture is very sharp. The size is just right.
Date published: 2020-05-20
Rated 4 out of 5 by from Great TV, bad remote control design Excellent TV, easy to set up and running. I didn't like the remote control design and functionality. E.g. there is no pointer function and sometimes typing is extremely hard. I couldn't turn on or off the TV with Google home. I managed it using a workaround found on YouTube but being an android TV that should have been one of the default functionality.
Date published: 2020-05-20
Rated 5 out of 5 by from Unbelievable I cant justify this tech in words.... Stunning TV pure quality
Date published: 2020-05-20
Rated 5 out of 5 by from Superb picture quality I bought this Sony Android for upstairs for my wife so she could use all the apps like Netflix, itv hub, etc, but after seeing the quality I am looking at changing my 55" curved tv and buying a larger Sony Android for downstairs , I have installed some apps myself easily via xplore, but in general the colour is brilliant, deep black, vibrant colours, brilliant, I haven't been a Sony person in the past but my outlook is much different now, top Mark's.
Date published: 2020-05-19
Rated 5 out of 5 by from Really good I purchased this to replace an old TV and I am very happy with it
Date published: 2020-05-19
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£499 RRP £549

SAVE

£50

Sony BRAVIA KD49XG8196BU is rated 4.5 out of 5 by 517.
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Please call your local store Members of our team are happily working from home to provide advice, info on stock and other help. They can also process sales and arrange delivery direct from our warehouse. Buy by phone Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call our Telesales team for details.

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?