Sony BRAVIA KD49XH8196BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView

Sony BRAVIA KD49XH8196BU

49 inch 4K Ultra HD HDR Smart LED Android TV YouView

In stock
Incredible offers on this TV!
£569 RRP £649

SAVE

£80

Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?

Incredible offers on this TV!

OFFER 1
£30 OFF a Sony UBPX800 MK2 Sony Blu-ray player when bought with this TV using voucher code 30UBPX800MK2! Offer available from our stores by appointment, phone or video call, from our telesales team, or online, ends 30.06.21. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.

OFFER 2
Spread the cost over 6 months on this TV. Available from our stores by appointment, phone or video call or from our telesales team10% deposit required up-front, pay the balance in full before the end of the period and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products.



Make the most of your TV. View our hottest deals on brackets, racks and TV & projector accessories.


Super-smooth picture meets the ultimate Smart TV experience, with the Sony BRAVIA KD-49XH8196BU.

X1 Processor at its heart for powerful realism
With Sony’s X1 processor at its heart, this Sony 49 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS display, colours are natural and authentic, giving you a feeling of ‘being there’.

Smooth picture, with Motionflow XR400
Sony’s Motionflow XR400Hz tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR400 remains true to the director’s intention.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Smart Android TV
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Android platform brings more apps than any other smart TV platform, meaning you’ve got the widest choice of smart TV possible.

Voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. If you prefer to use a different platform, the Sony’s compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Crisp, Sony style
Featuring a super-slim, aluminium-look bezel, this Sony TV has the classic style you’d expect from a BRAVIA design. The matching legs not only provide a stable support but also compliment the design with their striking premium blade design and handy cable management built-in.

Enjoy a more natural image, with the Sony KD49XH8196BU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.
Brand Sony
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Screen Size (measured diagonally in inches) 49
Motion Processing Motionflow XR400Hz
LED Backlight LED - Edge
Stand Yes - Fixed
Wall Mount Required VESA - 200 x 200
Local Dimming No
Camera No
Gesture Control No
Packaging Dimensions WxHxD 1188 x 776 x 141
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 544
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format Dolby Vision, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Technology led
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
Digital Audio Output Yes - Optical
USB 2
Weight (KG) 11.6/12.1 (Without/With Stand)
Component No
Remote Control yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Dimensions excluding stand WxHxD (mm) 1101 x 645 x 57
Dimensions including stand WxHxD (mm) 1101 x 704 x 286
Energy - kWh/1000h 74
Energy - HDR rating G
Energy - HDR kWh/1000h 95
Energy - Label Rating G
Rated 3 out of 5 by from Last chance This is the second Sony Android tv I’ve purchased. The last one failed after 5 years 2 months as it wouldn’t switch on even after factory reset and current firmware update. If this one fails prematurely then I will never buy another Sony tv in my life. Other brands are much cheaper, however Sony products are my preference.
Date published: 2021-06-11
Rated 5 out of 5 by from Super smart tv.. Bought this few months ago and am delighted I did ..easy to use with lots of good features, good selection of extras..and most importantly fabulous picture quality
Date published: 2021-06-09
Rated 5 out of 5 by from Very good,I enjoy I bought two weeks ago,enjoy watching,good picture, advance technology
Date published: 2021-06-09
Rated 4 out of 5 by from Good TV Good picture quality, sound quality could be better
Date published: 2021-06-07
Rated 1 out of 5 by from Over Priced Very very unhappy that i purchased this TV wont buy Sony again
Date published: 2021-06-07
Rated 5 out of 5 by from excellent picture This TV has all the qualities of a home cinema. Brilliant picture! Great sound! Sorry, no popcorn!
Date published: 2021-06-07
Rated 5 out of 5 by from Great Picture Love our new TV. Was a late Christmas present from our daughter due to Covid. The picture and colours are so clear
Date published: 2021-06-07
Rated 5 out of 5 by from Packed wirh features Not the model i originally went to purchase but I'm glad i changed my mind as the picture clarity is excellent & colours are really vivid
Date published: 2021-06-07
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£569 RRP £649

SAVE

£80

Sony BRAVIA KD49XH8196BU is rated 4.5 out of 5 by 1069.
  • y_2021, m_6, d_12, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.17
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1069
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Order with your local store Click for store details.
Here for you 7 days a week!
• Order by phone
• In-store appointments/demos
• Video calls
• At-home/place of work consultations
Order via our Telesales team Call our national Telesales team on
0333 900 0093

6 Year Guarantee included
for VIPs

Our VIP club is completely FREE for ALL customers and comprises a fantastic set of privileges.

Sign up instantly in-store or here.
You can also read all about the benefits of our 6 Year Guarantees here.

Lowest price guaranteed!

We’ll beat any genuine advertised price, even from the web & give you up to £100!

We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 14 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!

Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
T&Cs apply

Free UK delivery on orders over £50

Next working day delivery and timed options available. Please see checkout for further details.

Buy now, pay later available
by phone, on items over £500

We offer 6 month interest free options. Call your local store or our Telesales team for details

For purchases over £500, pay a 10% deposit now and the balance in 6 months. Pay the balance in full before the end of the 6 months and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Find out more

 Disabled assistance

All products that are available to purchase on the Richer Sounds website can be delivered free to blind, partially sighted or those with a disability.

Please contact web after sales for more info.
For delivery of in-store only deals, please contact your local store for more details.
T&Cs apply - see our delivery page.
Want to wall mount your TV?